IMPORTANCE OF AUDIO PRODUCTION IN MARKETING STRATEGY!

Here’s the importance of Audio production in marketing strategy!

Audio production is the process of creating soundtrack recordings with or without images solely for entertainment information or business.

The Audio Production Company produced the recording, design, editing, audio mixing, and the addition of effects, then the final draft of audio.

The process varies from industry to industry as per the genre-specific requirement.

Before we move on to the aspect of audio production in the marketing of any product or services. We go through all the possible options of audio one can use in the strategy.

How many types of audios are produced?

Audio Production is categories as per marketing trends in the following ways:

Telephone Hold Messages
Interactive Voice Records
Voice Over Services

Each call ought to go on-hold while being exchanged.

Telephone hold Messages provides professional phone audio to waiting callers in the form of welcome messages, on hold music and marketing messages in the different language as per the demographics. This is helpful in both product & service based industry, which involves customer interaction.

Read more here at https://studio52.tv/heres-the-importance-of-audio-production-in-marketing-strategy/

For further details, visit our website at https://studio52.tv/ivr-thm-audio-production/ or you can call us at +97144541054 (Toll-Free Within UAE  80052). For Saudi Arabia call us at +966551116121 or mail your requirements at sales@studio52.tv

9 Amazing Benefits of In-Store Advertising

It is a type of advertising that seeks to influence the consumer within the establishment. All this is done by introducing different advertising media that captures the attention of the product. Examples are posters, exhibitors or displays. They include an advertising message about the products or services you want to market. This is a really great way of accomplishing many marketing goals. So in this article, we are going to give you the top benefits of this type of advertising. 

Attract new customers:

By having visible advertising or with the possibility of testing the product. You can get the person to make the purchase and increase sales.

Promote products:

Proper planning will help increase the sales of the products to be promoted. The best way to achieve this is to put the products in places that are easily seen. However, it not only has to be easily seen but makes sure that it’s a crowded place. Results are gonna be excellent because the popularity of the product will increase as well. Who knows? Maybe you can expand to even more stores. Possibilities are endless if you approach this the best way.

Increase your visibility:

With all these actions, what you will also achieve is to have a greater presence. When the potential client has a need, they will start to think of something. That something will be your brand.

Reduces costs: 

That’s right since it is one of the most economical advertising strategies in the market. All that is required is good marketing strategy planning and a lot of creativity.

Possibility of cross-selling:

 A good promotion can lead to new cross-selling opportunities. It means that when a customer wants to buy a particular product. Another one related to it may also be purchased.

Loyalty:

This is a perfect strategy to build customer loyalty. Therefore, they must have access to all the information about the product. This creates trust and confidence in the consumer and will make you come back in the future.

Brand Image: 

Making a difference with the competition is the first step towards success. If we have an advertisement that attracts attention, it will be easier for customers to remember our brand. Whenever they need our product they will turn to our business.

Attracting new customers: 

Having a visual and attractive showcase will make people who walk down the street stop to watch. And if what they see they like it, they will enter the establishment. There the possibilities for sale will increase.

Customer pro-activity: 

With a good promotion strategy, the customer’s curiosity will increase. They will want to obtain more information about the product. It gives you more points to get the sale and improve the reputation for the customer.

So there you go! Those are the 9 fundamental benefits of in-store advertising. 

When you want to sell a product, you have to think of the best ways to bring attention to it. In-store advertising is one of the best options. We hope you think so with the help of this article. If you still have doubts about it, don’t worry! We at Studio 52 can help you with all you need.

To know more, visit us at https://studio52.tv/audio/other-audio/ or you can call us at +97144541054 (Toll-Free Within UAE  80052) (For Saudi Arabia Call At +966551116121) or mail your requirements at sales@studio52.tv.

Ivr Company In Saudi Arabia

A good IVR system will go a long way to improve your consumer experience.
It’s an excellent resource for both your consumers and your executives.
Let’s take a look at the specifics.

Guest can find all the info they need:

The most important way of using IVR to improve the experience of your guests is making as much information available as possible. Let them know about all the details that make your hotel special. What tourist attractions are nearby? It might also be a great opportunity for some cross-promotion with local restaurants. Anything that will help them have the best possible time. Isn’t that what hosting is about?

Customized conversations:

Your customer service team will have a better time dealing with your clients if they know what each client is looking for ahead of time. An IVR system will take your clients through your services, giving them all the information automatically. It will be really helpful to know if a client is calling about reservations or about any other service ahead of time.

For more details visit us at http://bit.ly/2nu9mJT 

You can also call us at +966551116121 Or mail us at sales@studio52.tv

What you need to know about Radio Advertising

One of the many facts that continue to make the radio relevant to this day is its easy-to-use feature. You don’t need to be a tech wizard to know how to use it, the radio presents the average individual an opportunity to stay updated on everything. Easy availability and free listening also add to the wide popularity of radio advertising coupled with its long existence.

However, due to the arrival of digital advertising, many have begun to jump ship on radio advertising. Although this might seem like the advisable thing to do, statistics show that radio advertising still has great significance. Radios are everywhere, with at least 75% of households in developing countries having access to a radio. In fact, research showed that 92% of Americans still listen to the radio every week. So don’t underestimate the importance of radio in today’s world.

Know The Cost Of Radio Advertising:

Radio stations sell different kinds of time slots for you to air your ads, depending on how much time you need. It’s usually a 15, 30, or 60-second slot. The cost of a radio commercial will also depend upon the frequency of the ad broadcast and the time of day that the announcement runs. Morning and evening slots are more expensive than at 12 pm or nighttime because the radio audience tends to peak when more people are driving.

In addition to the time slot expense, there are production costs to count as well. These will be determined by what kind of ad you want to run, plus your need for music backgrounds, sound effects, and the use of professional or amateur actors to read your script.

Know What You’re Buying:

There are three essential factors for evaluating proposals: frequency, reach, and cost-per-point. Frequency is the average number of times anyone from your audience will hear your message. Reach is the number of your audience that will hear your message. Cost-per-point is what it’ll cost to reach 1 percent of your target audience population, so it’s the correct way to compare the value of different stations.

Radio stations don’t just sell their time, they sell access to markets. The key highlight of a radio station is its format, the type of programming it features, and the style of the announcers. The format determines the audience the station appeals to, and the audience it delivers to advertisers. Keep that in mind when selecting the radio station you want for your ad.

For more details visit us at  http://studio52.tv

You can also call us at +971-44541054 or mail us at sales@studio52.tv

MISTAKES TO AVOID IN A RADIO COMMERCIAL

We’ve talked about the strength the radio still has to this day before, about 92% of people still listen to it weekly. Not surprisingly, stores that use radio ads report increases in traffic. The fact is that the radio is just as effective, if not more effective, like any other advertising medium. 

Doing a radio commercial for your business is anything but straightforward, there’s a lot of things to keep an eye on. A good radio commercial captures the attention of listeners, targets a desired demographic, communicates the intended message effectively, and delivers a call to action. On top of that, it needs to spark brand conversations between consumers and create a buzz about what you are promoting, so it can reach both old and potential new consumers alike.

Because it is so much you need to do to make your radio commercial effective, there is a great number of mistakes you could make. So let’s talk about mistakes that can ruin your investment.

Phone Numbers in Radio Commercials:

A sixty-second radio commercial is expected to contain 150 words on average. A phone number usually uses 7 words of the 150 you have time to say in a commercial each time it is mentioned. Research published in the New York Times and the London Daily Telegraph reveals that 9-out-of-10 people forget a phone number within 5 seconds of hearing it, thanks to how easy it is to save those numbers and calling them without the need to type them. 

There’s a better way to use those 7+ words than to say your business phone number. Invest them in emphasizing the benefits of your product or service. Though there is one exception to this, if your number spells something that’s easy to remember, then you can say that word on your commercial for people to remember. 

However, considering how easy it is for your audience to find your number on the internet, we believe that it’s still a waste of your commercial’s time.

Test your commercial before it airs:

Before you run your ad, you need to test it as much as possible with people who aren’t loyal customers. Your ad is not for them, it’s for those who are on the fence about you or haven’t heard about you. 

The test will result in important information for your commercial such as, which phrases leave a lasting impact on them? Do they understand the point you are trying to get across, or are they getting confused? There is so much you can learn from testing it. You need to be able to think like your target audience to attract them to what you want to sell.

Being funny:

Getting comedy right on a radio ad is very difficult. With such a short time for your commercial, it’s really hard to make a good balance between a joke and the information you want to spread. Don’t waste your money on some jokes that will hurt your business, just tell the listener what your business will do for them in the clearest, most interesting way possible. Unless you’re a comedy professional who’s promoting your work, then the jokes are what you want to say.

Studio 52 has worked with many local and international brands belonging to diverse industries from across the UAE and worldwide in the production of radio campaigns. We are seasoned professionals on the radio advertising business. If you’re thinking of making a radio commercial for your business, don’t hesitate to call us at +97144541054 (Toll-Free Within UAE: 80052) You can also mail your requirements at sales@studio52.tv.

6 Benefits Video Animation Gets for Your Business

You are surely familiar with the accelerated growth of video content. It’s taking over the internet at an alarming rate. There are clear benefits of using video content on your marketing. You get better rankings, more engagement, and higher conversion rates. Now, animation video comes with its own set of perks. Let’s take a look at them.

Boost Conversion Rates

People are loving video content. In fact, they love it so much that hosting a video on your homepage increases your chances of conversion by 80%. It might sound crazy, but video animation will make your pitch extremely easy to digest. Taking the time to read through your page is a larger commitment than watching 3 minutes of video.

It’s amazing what a little convenience can accomplish. The thing is people like it easy. The faster and simpler you can make it the better. While explaining your concept with words might take a few pages, an animated video will condense the information in minutes.

Support at sales meetings and events

Its good to come prepared when you explain your business to new people. You can present the standard information with an engaging video. That will leave more time to talk about the details. Data can be tedious and hard to grasp. An engaging easy-to-digest video will make your meetings more productive.

That’s even more important for events. People are not there specifically to hear your pitch. If the event you’re attending is a good one, there will be a lot going on. That means an audience with less attention and disposition. An animated video will help you grab their curiosity and transmit your pitch fast enough. 

A deeper understanding of your products or services

Animated videos can present all kind of information in a simple way. Your audience will have no trouble getting the full picture. They will be more willing and able to explore the details that set you apart. You work so hard to differentiate yourself, let your audience know about it. 

Extremely cost effective

It’s always a pain to figure out how to fit your marketing campaigns on your budget. Usually, it comes with a lot of “little” compromises. That’s one of the most important benefits of using animated video for business. They are cheap, saving you money in both sets and casting. You will get exactly what you were looking for, no need for compromises.

That’s not all, updating animated videos is very easy. You can forget about re-shoots, reconnecting with the cast, and a bunch of other inconvenient tasks. Video animation will let you make changes for a fraction of the cost.

Make abstract ideas crystal clear

An animated video can literally show anything you can imagine. You can take any complex idea and break it down into manageable parts. Something that might seem complex and unattainable will become obvious with the proper visualization. 

Video animation is appealing

The fact is that people enjoy animation. It represents a simplified version of reality. A little simplicity can be a welcomed sight in a work filled with uncertainty. It’s easier to understand, less cumbersome. It’s important to understand that people in your audience are more complex than a group of interest and demographics. They have busy lives, making them work for your marketing is not the way to go.

That closes our list of video animation benefits. If you’re still not convinced that video animation is right for your business you’re welcome to browse our blog. There, you’ll find more resources on the topic. Now, if you’re ready to improve your marketing efforts schedule a free consultation. Call now! +971-4-454-1054.

7 Types of Video to Achieve your Marketing Goals

Sometimes, the multimedia world can seem difficult. When you want to make a video. You should start by identifying your goals. We suggest you write a single sentence where you describe the video’s purpose. But why is video content important to achieve your marketing goals? Nowadays, we are in a post-text world. In other words, video is dominating every channel. For that reason, if you want to increase online engagement and brand awareness. Don’t be afraid to create a video content strategy!

These are some examples of common types of video:-

• Engagement: This type of video wants to spark emotions and responses. Maybe a comment, share, and even a like.
• Educate customers: The objective of this type of video is to show or explain to your customers how to do something.
• Brand awareness: In these videos, your customers can know your brand. Usually, they have high-entertainment value. 

Now, you know your video purpose and the most common types of video. Are you ready to deepen them? Let’s do it!

Engagement

1. Humorous video/skit

This type of video makes your audience feel happy. Because it gets to your customers to smile and laugh. This is great for your brand. It makes your video amusing and memorable.

2.  Video Vlog

This kind of video usually is filmed by a person. Who describes a particular topic. Maybe you think that only influencers could use this type of video. But the truth is a Vlog could be a useful tool for your video marketing strategy. We can give you an idea: What if one of our employees made a video? He could show the workplace or interview another member of the company, and so on. That will quickly give you a full picture of our company culture.

Educate Customers

3. Explainer/How-to

These videos explain processes and answer common questions. We recommend you to write a list of your customers’ questions. Choose one and make a short video explaining it. It will increase your brand credibility.

4. Testimonial – Case study

Your customers want to find an extraordinary story behind your brand. This type of video shows that. People love to see others using your product. For that reason, the case study is the king of conversion.

5. Product Review

Nowadays, nobody buys something without consulting the internet. For that reason, this type of video enhances the confidence of your customers. It is a good idea to ask an influencer to make a video with your products.

Brand awareness

6. Company culture/meet the team video

These videos show costumers your company’s mission, values, and culture. This is important because it could enhance your customers’ loyalty. 

7. Behind the scenes

Give your audience something exclusive. In these videos, your customers will enjoy the process behind the scenes of your project. It will be interesting for them and increase your brand credibility.

We want this list to inspire you to achieve your marketing goals. Now, you know that videos are an important tool in your marketing strategy. Choose your video direction and go for it!

How to Optimize Corporate Videos on Different Social Networks

Optimizing video content for your marketing strategy is very important. People watch more than 100 million hours of video on Facebook every day. YouTube reaches more viewers than any cable network in the United States. That’s in the coveted demographic sector that ranges from 18 to 49 years.

A report indicates that Snapchat has 10 billion video views every day. While these are large numbers, the amount of video marketing continues to increase. Video tweets increased by more than 50 percent in the first half of 2016. Cisco predicts that nearly 1 million minutes of video content will go through global IP networks every second by 2020.

If you haven’t incorporate video in your digital marketing strategy you will be left behind. However, due to the number of videos that appear on the news list of social networks. Some planning will be necessary to ensure that the content of your video is not lost among all the noise. We will start by analyzing some general principles of video marketing. Then, we will study further the specific optimization strategies that work best for each network.

Get attention immediately

Browsing the news of social networks is an overwhelming mobile activity since the time spent on social networks mobile is 63 percent for people over 50 to 78 percent for people 18 to 34 years.

This means that you mainly face users who browse through a long list of news on a small screen. You only have a little bit of time to attract their attention. Facebook and Nielsen data show that 47 percent of the value of a video campaign comes from the first three seconds of the video and 75 percent comes from the first 10 seconds.

Because most video marketing plays automatically, viewers see the beginning of your video without having to press the button to play. The above allows you to see your content thanks to the impressive and striking images.

4 Tips for Choosing The Best Video Production Company

Try vertical videos

Thanks to the fact that most of the activity in social networks occurs on mobile devices. Platforms like Facebook, Instagram, Twitter, and even YouTube have incorporated vertical video formats. This makes the most out of the viewing area on mobile devices. That way, viewers don’t have to turn their screens. Especially if the demographic sector you are targeting is young people. Who, do almost all of their browsing on social networks from their mobile devices. It is worth trying vertical videos on all networks to see how they perform.

Watch viewers who watch videos without sound

Most video marketing that plays automatically do so with the sound turned off. A study by Digiday shows that most people, up to 85 percent, never activate the sound. If it is necessary to activate the sound to your video so that it can be understood you will not have the opportunity to arouse interest in most viewers.

This means that it is important to create a video that defends itself without audio. Emphasizing any visual component to make it attractive to the eye. You should also incorporate subtitles or text that shows any message that requires words. Take advantage of automatic descriptions where they exist (such as the automatic Facebook descriptions tool) or add your own. But, consider creating videos that show most of their meaning through the visual.

5 Tips to Improve Your Video Marketing ROI

Choose your thumbnail wisely

Autoplay may be predetermined, but users have the option to disable this setting. Also, it may not work if the user has a bad connection. This means that your video needs an attractive thumbnail image to prompt users to click. So, don’t keep the default image. Look at your image options to ensure that the image shows the value that users will get if they play the video.

Now that you know all the strategies of how to optimize your videos on social media, what are you waiting for? Get started!

5 reason why your IVR system needs to be just right

It’s no wonder that so many businesses are implementing IVR systems. 73% of customers want the ability to solve product/service issues on their own. On top of that, 71% rather use the phone to solve their issues. Those numbers are pretty hard to ignore. However, a poor IVR system can be terrible for your business. In this article, we’re going to go over a few reasons why you should only trust your IVR system to experienced professionals.

1. People hate bad customer service

While the right IVR system will cut costs and improve customer retention, a poor IVR system will do just the opposite. 83% of customers would avoid a company after a poor experience with an interactive voice response system. That’s when a professionally implemented IVR system pays for itself. When 83% of the issues caused by your IVR system will end up on losing a client, it’s crucial to keep those issues to a minimum. After all, acquiring a new client is seven times more expensive than retaining one.

2. A better experience is worth it

Standing above the competition is not just about cheap prices. 60% of consumers will be happy to pay more for a better experience. That is clear proof that cutting corners on your IVR system could backfire. The best part is that if done correctly you could present a better experience for no extra cost. One of the main goals of an IVR system is to lower costs.  

3. Nobody likes wasting time

The truth is that wasting your client’s time is always disrespectful. However, doing it on an already sensitive area is even worse. 72% of consumers already believe it takes too long to reach an actual person. An intrusive IVR system will easily bring response times above the average. Which, as we can see isn’t good enough to begin with. On the other hand, a professional IVR system will just as easily bring response times below average. Just another point to set you apart from the competition.

4.  You should show customers that  you care

Consumer loyalty is a cornerstone of success. The best way to get that loyalty is letting customers know that you truly value them. 76% of consumers say they view customer service as the true test of how much a company values them. That starts with your IVR system. As we explained above, consumers like to solve their issues over the phone. Which means your IVR system in right under the spotlight. It will start most interactions with returning clients. The right IVR system will make them feel appreciated, thus starting most of your customer interactions with the right foot.

5. Expectations are rising

That’s right, people are getting used to technology. A few years ago an IVR system was a novelty onto itself. Now that most companies use them, people expect more from them. 54% of customers have higher expectations for customer service today compared to one year ago (2017). We all know that satisfying expectations is a crucial part of consumer retention. That starts with your IVR. If the interaction has a poor start it’s going to be harder to reach a pleasant ending.

Would you like to make sure that your IVR is up to standards? Let us take a look at it. We have all the experience needed to find and resolve any potential issues with your IVR. Call now for a free consultation +971-4-454-1054.

How to use IVR to increase the reach of your marketing

One of the bests things about your IVR system is flexibility. There’s no need to limit its uses to customer service. In fact, it’s kind of a waste. Your IVR has huge marketing potential. Just think about it. Making a client return for more it’s always easier than finding a new client. Your IVR is a channel filled with hot leads. Take advantage!

That being said, it’s important that you don’t jeopardize customer service for that extra reach. A spammy IVR will hurt more than it helps. Sure, you can and should use your IVR for more than customer service. Still, customer service should be your top priority.

In this article, we’ll go over a few tips on using your IVR to increase your marketing reach. In each one, we’ll talk about the line between news and spam. However, keep in mind that each industry is different. Some have more tolerance others have less. Always keep an eye on your IVRs metrics to get the best performance.

On Hold Messages

You’re probably familiar with these, but, they’re so important we’re going to talk about them anyway. Some people might think they need to choose between On Hold Messages and IVR. That’s not true at all. Sure, IVR is meant to reduce on hold time. However, it doesn’t really eliminate it. You still don’t want that reduced on-hold time to be silent.

Consumers will stay longer on the line if there is an on hold message. Plus, those messages present you with the perfect opportunity to tell them about your latest promos. They will feel you care about their time and you’ll get extra exposure for your campaigns. Talk about win-win.

About not jeopardizing customer service. Don’t make your caller’s hold time into an endless ad. Give him a minute or two between messages. Another great tip is having multiple messages queued. Repeating the one message too many times will get annoying, fast.

Leverage the greeting

If your IVR system doesn’t start by greeting your callers you’re in big trouble. Call us right away and let us know its an emergency. I’m kidding of course, but a greeting is quite important. Getting back to our point, you can include a promotional message to go with your greeting. That way your customers will hear about it, even if they won’t go through hold time.

Not letting this one get spammy is pretty straight forward. Keep it to a single short message. They don’t want to wait for a full explanation before dealing with the issue that got them to call.

Add an extra option

Including an option to hear about sales and events is a great place for detailed explanations about your latest promotions. The best part is that only interested customers will end up there. Which means that you won’t need to worry about spamming in this one. You can explain all the details you want. Go nuts!

Those are the top ways of using your IVR for extra marketing reach. If done correctly it will even improve customer experience in the process. Which reminds me, if you want to make absolutely sure you’re getting all you can out of your IVR schedule a free consultation. Call now! +971-4-454-1054. 

How to use Time Lapse for your marketing

Timelapse video has been around for a while now. Condensing extended periods of time into minutes of video creates impressive effects. However, it’s hardly something new. Today we’re not going to talk about what timelapse is. In this article, we’re going to take a look into how to use it for your marketing.

Before, we saw timelapse primarily on scientific studies or artistic pursuits. However, technological advances have made it widely available. Using timelapse videos for your marketing is no longer an unattainable wish.

That brings up the question, how do I use timelapse on my marketing strategies? There are many different ways. It’s important to keep in mind that each audience and goal requires a unique approach. You need to find what will work better for your brand.

Timelapse takes little time and concentration

This is one of the top perks of using timelapse video for your marketing. You can tell a truly complex story in just a few minutes. Timelapse video will make those long and complicated process easy to digest. This works particularly well to show construction progress. Months of work can be condensed into a few minutes. In today’s market that can make a real difference when displaying a project.

Show that you mean business

Timelapse video is a great tool to transmit the feeling of large scale operations. Do you offer event services? Show in a few minutes all the people that came to your event on a day. Do you offer advertisement services? Give your leads a taste of your reach with a breathtaking timelapse scene.

Let people know how monumental your task is

Some tasks are so large that explaining them could take a book. Now, you can’t expect regular people to read a book about your project. What you can do is filming the key angles with timelapse cameras. Then, use that to show the world how monumental your project truly is. How knows? Once they get that preview they might be more willing to hear the full explanation.

Keep your audience’s attention

Another great way to leverage timelapse video on your marketing strategies. This medium is not exclusive for explaining complicated processes. It can be quite entertaining too. Keep in mind that the soul of content marketing is adding value to your changes. At the end of the day, people enjoy entertainment.

There are many different ways to use timelapse video for your marketing. Hopefully, these tips will help you find the right one. However, if you’re still not sure about what will be the best way to leverage you can always call us. Get a free consultation now! 971-4-454-1054.

Things you didn’t know about construction progress video

We realised there is a lack of awareness about construction progress video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction progress video.

Benefits

A construction project is a huge endeavour however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction progress video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction progress video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction progress videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction progress video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction progress video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tools, skills, and experience needed to make sure you get all you can out of your construction progress video. Schedule a free consultation, call now! +971-4-454-1054.

5 best ways to impress your audience with Timelapse Video

Are you looking for a way to spark audience engagement? Using Timelapse video in a creative way will certainly call their attention. Having an engaged audience comes with a bunch of benefits. Your content will get more reach, your click rates will be higher, and more importantly, your brand will earn trust. The only problem is, creating engaging content isn’t always easy. That’s why we decided to give you a few ideas that will impress your audience.

Playing with the perception of time can create intriguing effects. Using Timelapse Video, you can compress hours, days, even months into a few minutes of video. That allows viewers to appreciate events from a new perspective. One of our favorites is the progress of a construction project, hundreds of work hours can be seen by investors in a couple of minutes. This lets them appreciate the amount of work going into the project, without the need of watching hours of content.

In this article, we’re going to take a look at the best ways of leveraging the perspective of time to engage your audience. That way you just need to find motion, process, or event related to your business. Then, use one of the following trends, with that you’ll have a content piece of great value.

Landscape Timelapse

There’s something about passing clouds, leaves rustling in the breeze, and the setting sun that creates a wonderful effect when captured on time-lapse. This works particularly well for the tourism industry, comprising hours of landscape recording will give viewers a deeper experience of the destination’s beauty.

Long term projects

Timelapse is the best way to let your audience appreciate the progress of a long term project. It presents a great balance between detail and duration. Plus, witnessing the rise of a building, or the development of a dock as in the video is amazing. It’s the perfect delivery system for all the work, people, and machinery needed. This approach is perfect for the construction industry, but it also works great to display artistic processes.

Slow processes

This trend started capturing the growth of plants. Naturally, this creates a great opportunity for the agricultural and horticultural industries. There are many other uses, a great example is the fermentation of beer in the video above. A creative way to create engaging content from a regular industrial project.

Crowded Events

Using time-lapse shots of an event will let your audience better appreciate how many people are enjoying themselves there. Event marketers are always looking for ways to leverage the social component of the experience in their campaigns. Well, time-lapse video is an excellent way to go about it.

Travel and Hyperlapse

Hyperlapse is a time-lapse technique that uses camera motions to enhance the effect of the time perspective. This is particularly easy if you’re in the travel business, filming a time-lapse video of the trip will raise familiarity on the audience. It can also be used in the fleeting and delivery industries, using that familiarity to earn trust in the service.

Hopefully, these time-lapse trends will inspire you to make an outstanding piece of content. If you have a great idea, but no timelapse experience or equipment, we could take the development of your hands.

Things You Didn’t Know About Construction Video

We realized there is a lack of awareness about construction video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction video.

Benefits

A construction project is a huge endeavor however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tool, skills, and experience needed to make sure you get all you can out of your construction video. Schedule a free consultation, call now! +971-4-454-1054.

4 Reasons Why an Outstanding Corporate Video is Worth It

A corporate video is the crown jewel of any marketing campaign. Why? There is a simple answer. People love videos. We’re not talking about the average adult or any regular Joe. High ranking executives love getting their content in video format. Think about it, you’re always busy tending to your business. Wouldn’t you rather get your content the easiest and fastest way possible?

That said, you might think that any video will do. We’ve all seen poor quality videos going viral. That’s true, but only a minuscule percentage of poor quality videos reach a decent amount of people. Those are not good odds for your business. Sure, videos like that appear to be extremely inexpensive. It costs virtually nothing to make. However, when dealing with business investments “expense” takes a more complex meaning. 

A video that performs poorly will not get you good results if any. Instead, the right video will start bringing in profits right away. When you think about the wasted time making poor quality videos the illusion of cheapness starts to fade. After all, you could have spent that time onboarding your new clients.

In the end, ROI matters a lot more than the initial costs. That’s the one general reason why you should choose Studio 52. Now, let’s take a look at why a better video will increase ROI.

More quality more traffic

Digital distribution works like a vicious cycle. Each view drives your content farther into the web. Google (and most search engines) sees people engaging with your video content as proof of its quality. Each person that finished watching your video will bring more and so on.

That makes clear how a better video actually improves reach. But there’s more, just as people actually watching your videos will improve reach. People that stop watching your video and leave your site early on will kill your reach. A poor video could negatively affect your other campaigns. Scary, right?

Quality videos bring more engagement

Let me tell you, if you’re only counting only on your budget for social media distribution you’ll have trouble competing. “Sharing” is a crucial component of a cost-efficient social media marketing campaign. Great content will have more organic distribution. Plus, paid promotions are cheaper for well-liked content. That’s right, you will be able to reach a lot more people with the same budget.

The problem is that you don’t have control over it. You do your best and hope people decide to share your content. That’s the whole point, you need to offer the best videos you can. 

Tell the story of your business

Sure, a poor video will get the message out there. However, that’s just not enough. A great video needs to transmit your company culture. This is a complicated concept. It involves a wide arrange of small details that come together into an immersive experience. This might be out of the reach of amateur video producers. In our case, we make it the center of our production process. 

Boosts Sales

In the end, closing is what really matters. So far we’ve covered how a professional grade video will help you get more traffic, expand your reach, and tell more than a simple message. True, this will all help you get more leads which in turn will mean more business. There is another plus, a great video will increase conversion rates. 

People take their money seriously. They want to trust the companies they do business with. What do you think? Will it be easier to trust the scrappy cellphone video? Or the seamless professional-grade presentation? 

What else is there to think about? Your company deserves quality media. There are many reasons why it will be worth it, important reasons. Call now for a free consultation +971-4-454-1054.