How to Optimize Corporate Videos on Different Social Networks

Optimizing video content for your marketing strategy is very important. People watch more than 100 million hours of video on Facebook every day. YouTube reaches more viewers than any cable network in the United States. That’s in the coveted demographic sector that ranges from 18 to 49 years.

A report indicates that Snapchat has 10 billion video views every day. While these are large numbers, the amount of video marketing continues to increase. Video tweets increased by more than 50 percent in the first half of 2016. Cisco predicts that nearly 1 million minutes of video content will go through global IP networks every second by 2020.

If you haven’t incorporate video in your digital marketing strategy you will be left behind. However, due to the number of videos that appear on the news list of social networks. Some planning will be necessary to ensure that the content of your video is not lost among all the noise. We will start by analyzing some general principles of video marketing. Then, we will study further the specific optimization strategies that work best for each network.

Get attention immediately

Browsing the news of social networks is an overwhelming mobile activity since the time spent on social networks mobile is 63 percent for people over 50 to 78 percent for people 18 to 34 years.

This means that you mainly face users who browse through a long list of news on a small screen. You only have a little bit of time to attract their attention. Facebook and Nielsen data show that 47 percent of the value of a video campaign comes from the first three seconds of the video and 75 percent comes from the first 10 seconds.

Because most video marketing plays automatically, viewers see the beginning of your video without having to press the button to play. The above allows you to see your content thanks to the impressive and striking images.

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Try vertical videos

Thanks to the fact that most of the activity in social networks occurs on mobile devices. Platforms like Facebook, Instagram, Twitter, and even YouTube have incorporated vertical video formats. This makes the most out of the viewing area on mobile devices. That way, viewers don’t have to turn their screens. Especially if the demographic sector you are targeting is young people. Who, do almost all of their browsing on social networks from their mobile devices. It is worth trying vertical videos on all networks to see how they perform.

Watch viewers who watch videos without sound

Most video marketing that plays automatically do so with the sound turned off. A study by Digiday shows that most people, up to 85 percent, never activate the sound. If it is necessary to activate the sound to your video so that it can be understood you will not have the opportunity to arouse interest in most viewers.

This means that it is important to create a video that defends itself without audio. Emphasizing any visual component to make it attractive to the eye. You should also incorporate subtitles or text that shows any message that requires words. Take advantage of automatic descriptions where they exist (such as the automatic Facebook descriptions tool) or add your own. But, consider creating videos that show most of their meaning through the visual.

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Choose your thumbnail wisely

Autoplay may be predetermined, but users have the option to disable this setting. Also, it may not work if the user has a bad connection. This means that your video needs an attractive thumbnail image to prompt users to click. So, don’t keep the default image. Look at your image options to ensure that the image shows the value that users will get if they play the video.

Now that you know all the strategies of how to optimize your videos on social media, what are you waiting for? Get started!

5 reason why your IVR system needs to be just right

It’s no wonder that so many businesses are implementing IVR systems. 73% of customers want the ability to solve product/service issues on their own. On top of that, 71% rather use the phone to solve their issues. Those numbers are pretty hard to ignore. However, a poor IVR system can be terrible for your business. In this article, we’re going to go over a few reasons why you should only trust your IVR system to experienced professionals.

1. People hate bad customer service

While the right IVR system will cut costs and improve customer retention, a poor IVR system will do just the opposite. 83% of customers would avoid a company after a poor experience with an interactive voice response system. That’s when a professionally implemented IVR system pays for itself. When 83% of the issues caused by your IVR system will end up on losing a client, it’s crucial to keep those issues to a minimum. After all, acquiring a new client is seven times more expensive than retaining one.

2. A better experience is worth it

Standing above the competition is not just about cheap prices. 60% of consumers will be happy to pay more for a better experience. That is clear proof that cutting corners on your IVR system could backfire. The best part is that if done correctly you could present a better experience for no extra cost. One of the main goals of an IVR system is to lower costs.  

3. Nobody likes wasting time

The truth is that wasting your client’s time is always disrespectful. However, doing it on an already sensitive area is even worse. 72% of consumers already believe it takes too long to reach an actual person. An intrusive IVR system will easily bring response times above the average. Which, as we can see isn’t good enough to begin with. On the other hand, a professional IVR system will just as easily bring response times below average. Just another point to set you apart from the competition.

4.  You should show customers that  you care

Consumer loyalty is a cornerstone of success. The best way to get that loyalty is letting customers know that you truly value them. 76% of consumers say they view customer service as the true test of how much a company values them. That starts with your IVR system. As we explained above, consumers like to solve their issues over the phone. Which means your IVR system in right under the spotlight. It will start most interactions with returning clients. The right IVR system will make them feel appreciated, thus starting most of your customer interactions with the right foot.

5. Expectations are rising

That’s right, people are getting used to technology. A few years ago an IVR system was a novelty onto itself. Now that most companies use them, people expect more from them. 54% of customers have higher expectations for customer service today compared to one year ago (2017). We all know that satisfying expectations is a crucial part of consumer retention. That starts with your IVR. If the interaction has a poor start it’s going to be harder to reach a pleasant ending.

Would you like to make sure that your IVR is up to standards? Let us take a look at it. We have all the experience needed to find and resolve any potential issues with your IVR. Call now for a free consultation +971-4-454-1054.

How to use IVR to increase the reach of your marketing

One of the bests things about your IVR system is flexibility. There’s no need to limit its uses to customer service. In fact, it’s kind of a waste. Your IVR has huge marketing potential. Just think about it. Making a client return for more it’s always easier than finding a new client. Your IVR is a channel filled with hot leads. Take advantage!

That being said, it’s important that you don’t jeopardize customer service for that extra reach. A spammy IVR will hurt more than it helps. Sure, you can and should use your IVR for more than customer service. Still, customer service should be your top priority.

In this article, we’ll go over a few tips on using your IVR to increase your marketing reach. In each one, we’ll talk about the line between news and spam. However, keep in mind that each industry is different. Some have more tolerance others have less. Always keep an eye on your IVRs metrics to get the best performance.

On Hold Messages

You’re probably familiar with these, but, they’re so important we’re going to talk about them anyway. Some people might think they need to choose between On Hold Messages and IVR. That’s not true at all. Sure, IVR is meant to reduce on hold time. However, it doesn’t really eliminate it. You still don’t want that reduced on-hold time to be silent.

Consumers will stay longer on the line if there is an on hold message. Plus, those messages present you with the perfect opportunity to tell them about your latest promos. They will feel you care about their time and you’ll get extra exposure for your campaigns. Talk about win-win.

About not jeopardizing customer service. Don’t make your caller’s hold time into an endless ad. Give him a minute or two between messages. Another great tip is having multiple messages queued. Repeating the one message too many times will get annoying, fast.

Leverage the greeting

If your IVR system doesn’t start by greeting your callers you’re in big trouble. Call us right away and let us know its an emergency. I’m kidding of course, but a greeting is quite important. Getting back to our point, you can include a promotional message to go with your greeting. That way your customers will hear about it, even if they won’t go through hold time.

Not letting this one get spammy is pretty straight forward. Keep it to a single short message. They don’t want to wait for a full explanation before dealing with the issue that got them to call.

Add an extra option

Including an option to hear about sales and events is a great place for detailed explanations about your latest promotions. The best part is that only interested customers will end up there. Which means that you won’t need to worry about spamming in this one. You can explain all the details you want. Go nuts!

Those are the top ways of using your IVR for extra marketing reach. If done correctly it will even improve customer experience in the process. Which reminds me, if you want to make absolutely sure you’re getting all you can out of your IVR schedule a free consultation. Call now! +971-4-454-1054. 

How to use Time Lapse for your marketing

Timelapse video has been around for a while now. Condensing extended periods of time into minutes of video creates impressive effects. However, it’s hardly something new. Today we’re not going to talk about what timelapse is. In this article, we’re going to take a look into how to use it for your marketing.

Before, we saw timelapse primarily on scientific studies or artistic pursuits. However, technological advances have made it widely available. Using timelapse videos for your marketing is no longer an unattainable wish.

That brings up the question, how do I use timelapse on my marketing strategies? There are many different ways. It’s important to keep in mind that each audience and goal requires a unique approach. You need to find what will work better for your brand.

Timelapse takes little time and concentration

This is one of the top perks of using timelapse video for your marketing. You can tell a truly complex story in just a few minutes. Timelapse video will make those long and complicated process easy to digest. This works particularly well to show construction progress. Months of work can be condensed into a few minutes. In today’s market that can make a real difference when displaying a project.

Show that you mean business

Timelapse video is a great tool to transmit the feeling of large scale operations. Do you offer event services? Show in a few minutes all the people that came to your event on a day. Do you offer advertisement services? Give your leads a taste of your reach with a breathtaking timelapse scene.

Let people know how monumental your task is

Some tasks are so large that explaining them could take a book. Now, you can’t expect regular people to read a book about your project. What you can do is filming the key angles with timelapse cameras. Then, use that to show the world how monumental your project truly is. How knows? Once they get that preview they might be more willing to hear the full explanation.

Keep your audience’s attention

Another great way to leverage timelapse video on your marketing strategies. This medium is not exclusive for explaining complicated processes. It can be quite entertaining too. Keep in mind that the soul of content marketing is adding value to your changes. At the end of the day, people enjoy entertainment.

There are many different ways to use timelapse video for your marketing. Hopefully, these tips will help you find the right one. However, if you’re still not sure about what will be the best way to leverage you can always call us. Get a free consultation now! 971-4-454-1054.

Things you didn’t know about construction progress video

We realised there is a lack of awareness about construction progress video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction progress video.

Benefits

A construction project is a huge endeavour however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction progress video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction progress video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction progress videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction progress video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction progress video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tools, skills, and experience needed to make sure you get all you can out of your construction progress video. Schedule a free consultation, call now! +971-4-454-1054.

5 best ways to impress your audience with Timelapse Video

Are you looking for a way to spark audience engagement? Using Timelapse video in a creative way will certainly call their attention. Having an engaged audience comes with a bunch of benefits. Your content will get more reach, your click rates will be higher, and more importantly, your brand will earn trust. The only problem is, creating engaging content isn’t always easy. That’s why we decided to give you a few ideas that will impress your audience.

Playing with the perception of time can create intriguing effects. Using Timelapse Video, you can compress hours, days, even months into a few minutes of video. That allows viewers to appreciate events from a new perspective. One of our favorites is the progress of a construction project, hundreds of work hours can be seen by investors in a couple of minutes. This lets them appreciate the amount of work going into the project, without the need of watching hours of content.

In this article, we’re going to take a look at the best ways of leveraging the perspective of time to engage your audience. That way you just need to find motion, process, or event related to your business. Then, use one of the following trends, with that you’ll have a content piece of great value.

Landscape Timelapse

There’s something about passing clouds, leaves rustling in the breeze, and the setting sun that creates a wonderful effect when captured on time-lapse. This works particularly well for the tourism industry, comprising hours of landscape recording will give viewers a deeper experience of the destination’s beauty.

Long term projects

Timelapse is the best way to let your audience appreciate the progress of a long term project. It presents a great balance between detail and duration. Plus, witnessing the rise of a building, or the development of a dock as in the video is amazing. It’s the perfect delivery system for all the work, people, and machinery needed. This approach is perfect for the construction industry, but it also works great to display artistic processes.

Slow processes

This trend started capturing the growth of plants. Naturally, this creates a great opportunity for the agricultural and horticultural industries. There are many other uses, a great example is the fermentation of beer in the video above. A creative way to create engaging content from a regular industrial project.

Crowded Events

Using time-lapse shots of an event will let your audience better appreciate how many people are enjoying themselves there. Event marketers are always looking for ways to leverage the social component of the experience in their campaigns. Well, time-lapse video is an excellent way to go about it.

Travel and Hyperlapse

Hyperlapse is a time-lapse technique that uses camera motions to enhance the effect of the time perspective. This is particularly easy if you’re in the travel business, filming a time-lapse video of the trip will raise familiarity on the audience. It can also be used in the fleeting and delivery industries, using that familiarity to earn trust in the service.

Hopefully, these time-lapse trends will inspire you to make an outstanding piece of content. If you have a great idea, but no timelapse experience or equipment, we could take the development of your hands.

Things You Didn’t Know About Construction Video

We realized there is a lack of awareness about construction video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction video.

Benefits

A construction project is a huge endeavor however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tool, skills, and experience needed to make sure you get all you can out of your construction video. Schedule a free consultation, call now! +971-4-454-1054.