Does your Corporate Video enhance your Brand Value

Does your corporate Video bring out the real essence of your business in an ingenious way? If it does, then you are half way to the success!

Data shows that 81% of the businesses use videos as a marketing tool in 2018.

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining both video and audio makes it powerful.

Video has always been the best medium for branding, demonstrating your products and giving voice to satisfied customers.Corporate Video, as we all know, is the audio-visual communication material commissioned primarily for the use of a company, corporate or any organization. But who designs and produces your corporate video is the most essential factor.

Seek Professional help to get a corporate video

When you decide to create a video, always choose professional corporate filmmakers instead of freelance artists. This is definitely not a do-it-yourself project and requires experience and a professional touch to showcase your brand message.

Innovative videos by a creative video production house can create compelling presentations that can make people laugh, cry, buy your product, follow procedures, do a good job, learn and understand, change their minds, make a phone call or visit a website.

Making a perfect video that works

Corporate filmmakers work on the nitty-gritty of producing your company video and positioning it in the right direction. The key aspects to consider while creating a corporate video are:

• What’s the core message

• Who are the target audience

• Where will the video be played

• Your budget and deadlines

• Any legal clearances required

• The location to film the video.

To get this information, most video production houses share a questionnaire with the client. This helps the production house with details required for scripting a video, highlighting the USPs and more to get an impeccable video.

Information acquired through interaction with the officials, employees and senior management can make the corporate videoengaging and authentic. Video specialists, with in-depth knowledge of the entertainment industry, work with state-of-the-art technologies to create a video that helps achieve their desired goals such as increased viewership or ROI.

The Professionals at work

Studio 52 is a branded video production house compelling viewers across the Middle East with its innovative and professional corporate video production. We have flourished in this industry for over 40 years and take pride to have served major clients across UAE, Saudi Arabia and other Middle Eastern countries.

From our experience, we believe innovation as the key to successful corporate videos. Our mission is to understand your objectives and transform your idea into a fascinating video that tells your brand story. We have been creating compelling corporate profiles, short films, industrial videos and much more.

Video is a channel that persuades, motivates and brands better than any other medium. As a film production house, Studio 52 is skilled to get you exceptionally creative videos.

Safety Videos and training – An obligation at Workplace

No matter if you own a large scale or a small scale business, workplace danger and threats is an apparent fact for all the employees as well as employers. Educating about the safety procedures in operating the safety equipment at workplace is a must, and what other than a safety video training can do it best.

In industries such as oil and gas and mining, exposure to harmful chemicals, explosions, fires, fall from height and breakdown of machinery are some of the occupational risks any worker would face on a daily basis. Since workplace risk and hazards are perceived in almost all the industries, it is essential to provide health and safety training for their workers and to update this knowledge regularly.

Educating workers on health and safety can thus help reduce workplace accidents, saving companies from major legal battles, financial loss and LTI. Incorporating safety video into employee safety training can provide a wide range of benefits including:

• Continuation of message: Whether a company is inducting new staff or conducting a refresher training course for current employees, utilizing a safety video will ensure the same message is received in the same way by all the employees. Even in case of rolling out new information, videos serve as a proof and documentation that these new standards were introduced to all the employees while maintaining consistency.

• Pictures carry more value than words: As it is said that people remember only 10% of what they hear, 30% of what they read and 80% of what they see. Human brains love visuals. Hence, health & safety videos would help to deliver a much more effective and efficient message including aural, visual, read/write and kinaesthetic, than text alone.

• Better understanding: Visualising critical safety techniques, such as operating a big machine is much better to understand when trainees see it performed on a safety training video. A well designed video would take about half the time to explain the technique than text and avoids confusion as well.

• Track completion: Corporate training can be time consuming, however videos allows employees to access the training course from anywhere and at any time. Track the attendance for employee safety training to identify who has completed the training and who hasn’t. Apart from legal and financial benefits, employee’s health and safety instructions can help enhance productivity and satisfaction. Employees who are assured of their safety at workplace are satisfied with employers and thus contribute to enhanced employee morale.

How Effectual is IVR Solutions for Hotels and Hospitals

What exactly is an IVR system? How much beneficial it is to any industry or a company? These are the certain questions which haunt an entrepreneur while deciding to go for an IVR solution or not.

Well, interactive voice response system (IVR) is a telephony menu system which enables callers on- line to identify and be routed to the appropriate agent within the team. It is simple but reduces cost and increases efficiency enormously.

Here we shall identify some of the very essential benefits of IVR solutions for hotels and hospitals.

IVR for Hospitals

Interactive voice response system is designed to automate a wide range of services in Hospitals. It plays a vital role to give out drug and health library information, prescription refills, medical transcripts, patient account records, appointment scheduling and reminders, lab results information, food services and numerous other applications.

Hospitals are that industry where telecommunication lines must be treated with immense sensitivity. A busy signal or a busy switchboard can be the limit between life and death. It is for this reason, that routine calls about how a patient is doing at present, what phone number to call in order to reach the doctor, are particularly some of the important information to be delivered immediately. An IVR also known as Automated Voice Response can thus initiate this information’s, instantly.

IVR for Hotels

Hotels are one among the other industries which are gaining rapid increase in efficiency and low staffing with the use and application of IVR systems. Not many people in the hotel industry are aware of its use but for one’s knowledge, IVR can be deployed in hospitality industry right from hotel bookings to room service, from providing voicemail service to bill payment.

Callers on-line can access all information about the hotel, its amenities, facilities, offers and in fact, the weather of the city where the hotel is located.

Hotel bookings can be totally automated and offered relatively to one’s needs. For example, if the caller is a foreign national, he/she can be greeted and guided in his own native language. IVR can be utilized to make outgoing calls for birthday and anniversary wishes, for guests who have experienced a previous stay at the hotel. An Interactive Voice Response system thus contribute to do hotel bookings on call, get payments, store records, advertise hotel facilities, inform availability of rooms to callers and much more.

With so many benefits in hand it shall be an imprudent decision to not opt for an IVR system for your imperative callers.

Don’t be camera shy; Get it a commercial video and Evolve your business with the most coveted trend of the town

Your brand is what other people say about. Today, video plays a crucial role in the success of your business. Commercial videos, Training videos, Product launch videos and others are making a good visual capture content across industries. As much as 85 percent of businesses regard video as an important part of their marketing strategy (up from 82 percent in 2017).

This implies a business needs a professional corporate video production company to make videos that capture attention, engage the lead and transform it into core business.

Let’s find out here, in what different ways a video could prove itself a beneficial tool for any business enhancement:

Video Production Services

For Customer/Client Testimonials – A testimonial video is a way to let your customers do the talking about your brand. The video entices your audiences, offers a real person to connect through voice, body language, emotion, and empathy, so their potential customers can hear from people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems.

For new Product & Service Launch – A product launch video is one that explains product’s factual benefits. A lot of product videos tend to assert a product’s unique features, but a prime concern that truly differentiates a good product video is its ability to exhibit the importance of the product that how much it is helpful for the audience.

For company promo videos, telling the history of the business – A promotional video that tells all about the business itself is often the first investment a company makes in media production. It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.

New office/Company launch video – Launch videos are used as information and multimedia tools in the launch events of new company openings and marketing related functions. A launch video can far more comfortably introduce a brand, service or product without the need for long, drawn-out speeches. Details such as technical specifications can be displayed easily in various ways and can be repeated at regular intervals. The atmosphere can be shared effectively through carefully selecting the right graphics, music and pace of the launch video.

The commercial video are meant to tell everything about your business: what sort of customers you aim to attract, how that customer thinks, how your products can be differentiated in the market, and what message you really want to send through your corporate video.

Asking a lot of good questions and building up a clear picture of what your business wants to achieve through the video is foundational. A good studio is bound to take your brand higher through astounding videos it will create.

STUDIO 52 is the most famous, trustworthy and experienced Video production company in Dubai, UAE; and having catered to over 2000 clients region-wide and industry wide, it’s up-breasted with the upcoming trends and requirements of the industry.

Why Hire a Video Production Company for your Corporate Video

Corporate Videos is perhaps leading the trend today to ramp up every marketing strategy. Be it a small scale or a large scale business, commercial video production is being induced every now and then. It is just another way to tell a compelling story about your brand!

Having said that, let’s throw some light on how a creative corporate video can amplify your business marketing strategy:

• Video Marketing is Fun marketing: To begin with corporate videos are a fun way to visually showcase your business. Video needs not always concentrate just on sales or hype, in fact it works well when focused more on product uses and recent industry trends. A satisfaction of belief to have similar values among the people, who run your company, is all what one would like to see.

• Search Engines Loves Videos: If your video strategy is documented well with all the descriptions and tags, and the précised information for online surfers, you are sure to hit the web. A small video cornering a niche on YouTube can even boost up your ranking. Transcriptions are again a fine way to increase search engine ranking.

• Creative and consumer friendly: A creative video can bring life into your product giving an opportunity for call-to-action. Since 60% of the viewers online prefer watching a video than reading the content, a creative corporate video can thus help exhibit your product into a brand.

• Videos can be a social media gig: It’s like free marketing: sharing your corporate videos on social media sites and letting the customers do the marketing by speaking about your product.

Well you are convinced with the benefits of a corporate video and have created one. Videos are going to be the game-changing tactic to obtain the attention of your consumers. But what strategies would you require to make it successful? Let’s discuss a few:

• Let the video speak to your potential customers- not you: A video thus talk about your business; however a marketing effort will be successful if you talk less about you and concentrate more on consumers and their needs.

• Include live streaming to your offerings: There has been a rapid demand for professionally made live streaming content online. If you are able to pull off a high quality live stream production, it will definitely set you apart from the competition.

• Decide on the relevant video topics and type of videos to be created: outline the related topics depending upon the functions of the business the video will be created on. For e.g. if a video is created for a B2B software company, the video needs to break down to describe and talk about every functions such as product, sales, HR, internal communications etc.

With all the benefits and strategies in hand, do you think business video production is as easy as just pressing the record? It requires mapping out the right idea, getting the right equipment and people and hundred more steps. This is where a corporate video company comes into the picture!

http://studio52.tv/ is one of the renowned UAE corporate video production company serving since decades. Our team of experienced technicians will assist your complete video production process from deciding when to use the video, through producing it, distributing it and of course measuring the results.

Wave of Animation In Modern Marketing: A butterfly that has come out of cocoon and ready to fly…

Introduced not so long ago, Videos have created its own niche in the marketing business. A 70% of professional marketers assert that video is the most powerful conversion medium while it comes to providing great and lasting sensory experience – the communication done through video is easy to remember for the target audience.

Content is all about telling a story. Whether it’s a story about your product, your customers, or maybe even compliance changes, your main goal as a content crafter is to share a message that compels, persuades and convinces your audience to take action. Animation creates the same effect with lesser resources and impressive appearance.

There are many reasons to include 2D/3D animation videos in your marketing strategy and many types of communication where animation videos can be used.

Nowadays, from movies to products, animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points –

• Animation video is a great marketing tool
• Animation video appeals audience emotion
• Animation video is easily comprehensible
• Animation video brings better search engine results
• Animation video makes more conversions

Animated videos are very beneficial for businesses and brands who want to be on the level with the big ones. With a convincing call to action and packed with valuable information, animated videos are an investment that every business should start thinking about.

Video fetches traffic on the website and because of which Google ranks your brand higher when specific words are searched.

There are plenty of Animation production companies and video editing studios in Dubai – the media city, but you need to choose the one who can understand your business and have experience in working for industries that are similar to your business.

At Studio 52, we have versatile experience of 4 decades, command on more than 20 languages & plenty of dialects and excellent technical know-how to make a masterpiece of communication for your brand. We have more than 2000 contended clients who make us proud of our expertise of delivering audio-visual services with utter perfection. If you think, you should explore the world of animation in a way that gives you a great reward for your sales figure and wow your customers, connect with us at www.studio52.tv/contact

Benefits of Audio Marketing Techniques for Business growth

In spite of the tremendous appeal, video production isn’t the only medium obtaining significant attention this year; major brand names are also finding creative methods to work audio right into their marketing mix. Like video, audio isn’t really by any means brand-new. Podcasts, for instance, have been around for a long time.

Here we throw light on 3 major aspects of audio marketing, which big brands can incorporate into their general marketing technique.

Interactive Voice Response (IVR) Recording

IVR enables online agents to have ample time to take care of intricate interactions. By utilising IVR, your company will undoubtedly be able to improve customer service experience while likewise lowering the on hold times. This will enhance the credibility and also trustworthiness of your business.

IVR systems are further useful in handling high volumes of phone calls, at immense reduced rates. Using IVR allows callers’ inquiries to be dealt without an online representative. If the callers do not get any proper insights into the details they need, the calls might be transferred to a real-time agent.

Telephone Hold Messages

On-hold telephone message is a straight and dynamic way of communication between you and your clients. Hundreds of organisations from different sectors use on-hold messages. Similar to all types of marketing, On Hold Messages helps you with direct return on Investment (ROI). It is highly efficient in reducing lost phone calls and proactively promoting your services and products to your most popular leads – callers on the phone, who already know and like you. This marketing technique is the best way to have a complete control as well as an opportunity to interact with the customers, one to one.

Radio Commercials

Research reveals that radio advertisements develop emotional responses in audiences. Customers then visualize the ads more personally, which could bring about increased market recognition and sales for companies running advertisement timetables. When they listen to their preferred station, twenty-five percent of listeners claim they’re more interested in an item or service.

More than eight out of ten individuals, feel paying attention to commercials for complimentary radio is a “reasonable bargain”. Also, radio advertising and marketing usually offer the advantage of being affordable and even local in contrast with other mediums, such as TV. Hence, radio marketing can be a reliable and an accessible tool for an organisation to achieve their target consumers.

Final Thoughts Brief conclusion

The terms audio marketing, voice marketing and audio voice-overs, all describe the technique of creating audio content, typically through radio shows, podcasts or smart home assistant abilities. Major brands like Microsoft, as well as Apple, go a step further by bringing voice-activated assistants right into their day-to-day lives (Siri as well as Cortana). Incorporate these three major audio marketing techniques, to see a steady growth in your company.