Radio Ads Tips

Radio — A word that all of us are familiar with. Radio is a medium where the audience has a lot of entertainment channels to choose. It is also a great medium to market or advertise anything. But it is not easy to pursue your targeted audience through radio commercials.

Radio is now focused more on commercials than before. People are getting connected to it more as an influential media. But obviously, people tune radio stations to listen to music. So, the question is why they will stick to your brand commercial rather than changing the channel. They will only listen to those commercials if you have some magic in your radio commercial scripts. By creating a smart ad, you can reach your customers as well as increase sales. But what makes an ad engaging? How should you convey the message? Most importantly, how you can make your customer remember your brand? Here are few factors in mind while producing your audio content to create effective radio ads.

Know Your Audience

Before writing your radio script, you need to know for whom you are writing for. You need to clearly define your target customer whom you want to convert to paying customers. Define your demographics and channels as well as programs that increase your chances to interact with the audience.

Get Their Attention

You have a few seconds to get your audience’s attention. So, your first few sentences should be so intriguing to interest your audience and make them listen to the complete ad.

Keep it Short

To make your radio ads more engaging, keep the script as short as possible. Make it easy to remember with a pleasant voice!

Be in Favor of the Listener

How? It’s easy. People want to hear information about their interests. So, make your ads relevant to them, their lives, their journey and emotions.

Use Familiar Language

Your script’s language should exactly be that language what most of your target audience use. Make your listeners comfortable with your language.

Making radio ad is not a tough thing to do. But making an engaging ad requires the right approach. If you are still confused about how to make an engaging radio ad, you can hire an agency that provides promising service.

Why you should install a time-lapse video system?

Time-lapse video in construction business is a powerful and resourceful tool. You might know it already. What you might be wondering is what makes it so powerful. Today, we’ll look into various benefits and efficacy of monitoring your construction site remotely.

Remotely controlled camera systems have upgraded all vital business operations from tracking work progress to monitoring maintenance of construction tools. A manager documenting all these from his/her own office can avoid the necessity to be present at the site every day. These live images are effective reporting tools for you, your site managers, your surveyors and any investors.

Remotely controlled construction time-lapse video capture may be a mouthful, but it provides you with more job satisfaction than you would imagine. Your contractors can check the live feed and monitor progress to discuss with investors and stakeholders. When a large amount of money is involved, your investors will want reports and be assured that their money is in good hands.

Time-lapse videos help connect with all your staff in a short time and address any issues you might have with their work ethic. Remember, many employees have weaker work ethics than you would expect them to. Time-lapse videos help you weed out incompetent staff.

The video system can work 24 hours a day and 7 days a week. This means that proper maintenance can be done remotely for uninterrupted service, ensuring perfect documentation of everything at your construction site.

Make sure to install a remotely controlled camera system that can withstand changing weathers and power transitions. This means that when your system faces extreme weather, such as heavy rain, it should be properly equipped with water-resistant tools. If electric power fails, your time-lapse camera system must be able to operate on solar or wind power system. Focus on these pre-requisites when you purchase and install a construction time-lapse system.

Animated Videos: A powerful marketing tool for your product/service!

Are you starting a new business or boosting your current one? Your business ideas can be swell, your team can be extraordinary and your product can be perfect. But you need to market your product/service properly to be successful. Video contents have proven to be effective than any other digital content.

Animation video production is one of the most favourite mediums of visual communication in the world. It is both costs efficient and flexible since it gives you the opportunity to try different approaches to examine and make corrections accordingly. Your business may just need a series of promotional animated videos to soar through the profit charts. Whatever message you’re trying to convey, animated videos make it s o much easier, than producing live videos, to reach out to its target audience.

Here are five benefits that you can bring about in your business by producing animated videos-

1) Engage your Target Audience

The best thing about animated videos is its universal quality. Audience of every age, race, gender and geographical location likes to watch animation, whether it’s a movie, cartoon series or an advertisement. Creating a perfect video will make your audience listen to your message and help enhance your brand awareness.

2) Beat the Competition

Animation videos give you the freedom to stretch and twist reality in any way you like. That’s why you can weave the dimensions of your business and serve it to your audience. Animated video can provide you the USP that your competitors lack— it can give you an edge over them.

3) Rule Social Media

Social media is a significant channel to build your brand identity and drive customer acquisition. But, social media is mostly about digital content such as photos, videos and more. Every brand posts photos and videos on their social media. But you can stand out by making animated videos, which will both attract and engage your target audience.

4) Bring Your Ideas to Life

You create advertisements to get people to know your brand and to become a potential buyer. But have you always been able to include all brand details in live videos? You probably would have to reduce the extent of your advertisement content due to the production cost. But while making an animation video, you won’t have any limitations of including any brand messages or ad materials in your video.

5) Save Time. Save Money.

Making a video advertisement requires skilled producer, directors, actors, and more. Thus it demands more time and heavy production bills. But for making animated videos, you don’t need all of these. You can either choose to do it yourself using DIY animation tools or choose a good service provider with impeccable track records.

Animated videos are engaging and will captivate your audience. Animations are by nature colorful and contrasting, which keeps your audience interested. What you see is what you believe — videos use that principle. So, how long will you wait to make your customers believe in your business?

Health and Safety Videos: No More Wounds!

Every organization from any industry is obliged to follow the compliance related to health and safety of the employees and every individual associated with it. Some industries have high risk due to their complex production processes that involve risky tasks. Oil and Gas Industry is highly relatable to the significance of ensuring Health and Safety of employees. A changing world has seen the increased the demand for fuel for decades. How much emphasis should this industry put on the safety of its employees? The answer is — a lot.

That is why several oil and gas firms are adopting measures to educate and train their workers to be safe at workplace. Health and Safety videosfor oil and gas industry can become important tutorials for the workers as well as other employees.

So, the question arises why you should invest in safety video production. Well, there are multiple reasons for this. Let’s look at them:

1. Health and safety video production is one of the most convenient ways to achieve your organization’s goal of providing safety training for your employees. It is just as important as having a health and safety officer working at your company.

2. The safety videos ensure employee familiarity with the sites they work in. During the training period, these videos will help your employees understand their individual and collective roles around the place. They will be educated about work hazards they might face and safety precautions they should undertake.

3. Work in the oil and gas industry involves exposure to toxic material more often than you may expect. In these cases, your employees must go through rigorous training for their own safety. The safety video production is easy to make and help control mishaps instead of dealing with any health hazard that occurs during work hours.

4. You must have safety officers monitoring everything 24×7. But investing into safety video production makes the job of your officers easier. The videos alleviate the need for your safety officer to train your employees on a regular basis, providing safety orientation programs to every employee. A lot of your company’s time can be saved in this way.

5. Including maintenance procedures in the videos will make your employees more aware of how to handle their tools and machines, and keep them secure. This saves time and stops health hazards at the same time.

Communicating visually is more effective rather than long lectures and descriptive booklets. All the risk factors and their precautions are easier to show with videos. Your employees must be aware of the risks involved in their jobs and how to tackle them. So, if you still don’t have videos regarding health and safety of your workers, it is high time you consider producing it.

Corporate Video Production- What not to do!

Data shows that by 2020, 75% of the mobile traffic will be generated through video contents. Nowadays, target audiences are no longer fond of textual or auditory learnings. It has been proven that brand objectives can more easily be achieved by video content rather that than long pages of text. That is why there is a surge in the demand and acceptance of corporate video production services.

If you are planning a corporate video for your business, then hiring a corporate video production service provider can transform your video from a boring to highly engaging video. This will be a strong marketing tool for you in the social platforms. But there are some mistakes you should avoid while planning your next corporate event.

1- Not Defining a Clear objective

It’s important to ensure solid planning for video production as well. You need to define what are the brand objectives you want the corporate video to achieve. Also, research your audience’s need and map it to your brand messages to create a compelling corporate video.

2- Disregarding ROI

Corporate video production is definitely an investment for long-term. The biggest ROI you can ensure is engaging more people with your brand than ever and increasing traffic from different platforms.

3- Not choosing the right service provider

When you are about to hire a new corporate video production service provider; you need to be confident about these attributes of the company-

• The company’s core competencies matching your objective
• Proven Results in their Portfolio
• Turnaround time adherence
• Efficiency in delivering Brand Message

Based on these factors, you should evaluate the capability of a corporate video production company to produce your desired outcome.

4- Copying Competitor’s Work

It is highly possible that you have checked videos of your competitors. But it is never a wise decision to follow and replicate their strategy in your own video. Find your point of differences and focus on your USP. Only then can you successfully deliver your brand message through your corporate video.

5- To be or not to be…

Corporate videos are highly crucial for any organization because it is their initial mode of interaction with their customers or investors. So, make the right decision and choose a promising corporate video production company for your next corporate video.

If you are a business owner, it is high time to invest in corporate videos for your business. Making good videos can lead to acquiring great deals.

Does your Corporate Video enhance your Brand Value

Does your corporate Video bring out the real essence of your business in an ingenious way? If it does, then you are half way to the success!

Data shows that 81% of the businesses use videos as a marketing tool in 2018.

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining both video and audio makes it powerful.

Video has always been the best medium for branding, demonstrating your products and giving voice to satisfied customers.Corporate Video, as we all know, is the audio-visual communication material commissioned primarily for the use of a company, corporate or any organization. But who designs and produces your corporate video is the most essential factor.

Seek Professional help to get a corporate video

When you decide to create a video, always choose professional corporate filmmakers instead of freelance artists. This is definitely not a do-it-yourself project and requires experience and a professional touch to showcase your brand message.

Innovative videos by a creative video production house can create compelling presentations that can make people laugh, cry, buy your product, follow procedures, do a good job, learn and understand, change their minds, make a phone call or visit a website.

Making a perfect video that works

Corporate filmmakers work on the nitty-gritty of producing your company video and positioning it in the right direction. The key aspects to consider while creating a corporate video are:

• What’s the core message

• Who are the target audience

• Where will the video be played

• Your budget and deadlines

• Any legal clearances required

• The location to film the video.

To get this information, most video production houses share a questionnaire with the client. This helps the production house with details required for scripting a video, highlighting the USPs and more to get an impeccable video.

Information acquired through interaction with the officials, employees and senior management can make the corporate videoengaging and authentic. Video specialists, with in-depth knowledge of the entertainment industry, work with state-of-the-art technologies to create a video that helps achieve their desired goals such as increased viewership or ROI.

The Professionals at work

Studio 52 is a branded video production house compelling viewers across the Middle East with its innovative and professional corporate video production. We have flourished in this industry for over 40 years and take pride to have served major clients across UAE, Saudi Arabia and other Middle Eastern countries.

From our experience, we believe innovation as the key to successful corporate videos. Our mission is to understand your objectives and transform your idea into a fascinating video that tells your brand story. We have been creating compelling corporate profiles, short films, industrial videos and much more.

Video is a channel that persuades, motivates and brands better than any other medium. As a film production house, Studio 52 is skilled to get you exceptionally creative videos.

Safety Videos and training – An obligation at Workplace

No matter if you own a large scale or a small scale business, workplace danger and threats is an apparent fact for all the employees as well as employers. Educating about the safety procedures in operating the safety equipment at workplace is a must, and what other than a safety video training can do it best.

In industries such as oil and gas and mining, exposure to harmful chemicals, explosions, fires, fall from height and breakdown of machinery are some of the occupational risks any worker would face on a daily basis. Since workplace risk and hazards are perceived in almost all the industries, it is essential to provide health and safety training for their workers and to update this knowledge regularly.

Educating workers on health and safety can thus help reduce workplace accidents, saving companies from major legal battles, financial loss and LTI. Incorporating safety video into employee safety training can provide a wide range of benefits including:

• Continuation of message: Whether a company is inducting new staff or conducting a refresher training course for current employees, utilizing a safety video will ensure the same message is received in the same way by all the employees. Even in case of rolling out new information, videos serve as a proof and documentation that these new standards were introduced to all the employees while maintaining consistency.

• Pictures carry more value than words: As it is said that people remember only 10% of what they hear, 30% of what they read and 80% of what they see. Human brains love visuals. Hence, health & safety videos would help to deliver a much more effective and efficient message including aural, visual, read/write and kinaesthetic, than text alone.

• Better understanding: Visualising critical safety techniques, such as operating a big machine is much better to understand when trainees see it performed on a safety training video. A well designed video would take about half the time to explain the technique than text and avoids confusion as well.

• Track completion: Corporate training can be time consuming, however videos allows employees to access the training course from anywhere and at any time. Track the attendance for employee safety training to identify who has completed the training and who hasn’t. Apart from legal and financial benefits, employee’s health and safety instructions can help enhance productivity and satisfaction. Employees who are assured of their safety at workplace are satisfied with employers and thus contribute to enhanced employee morale.