MISTAKES TO AVOID IN A RADIO COMMERCIAL

We’ve talked about the strength the radio still has to this day before, about 92% of people still listen to it weekly. Not surprisingly, stores that use radio ads report increases in traffic. The fact is that the radio is just as effective, if not more effective, like any other advertising medium. 

Doing a radio commercial for your business is anything but straightforward, there’s a lot of things to keep an eye on. A good radio commercial captures the attention of listeners, targets a desired demographic, communicates the intended message effectively, and delivers a call to action. On top of that, it needs to spark brand conversations between consumers and create a buzz about what you are promoting, so it can reach both old and potential new consumers alike.

Because it is so much you need to do to make your radio commercial effective, there is a great number of mistakes you could make. So let’s talk about mistakes that can ruin your investment.

Phone Numbers in Radio Commercials:

A sixty-second radio commercial is expected to contain 150 words on average. A phone number usually uses 7 words of the 150 you have time to say in a commercial each time it is mentioned. Research published in the New York Times and the London Daily Telegraph reveals that 9-out-of-10 people forget a phone number within 5 seconds of hearing it, thanks to how easy it is to save those numbers and calling them without the need to type them. 

There’s a better way to use those 7+ words than to say your business phone number. Invest them in emphasizing the benefits of your product or service. Though there is one exception to this, if your number spells something that’s easy to remember, then you can say that word on your commercial for people to remember. 

However, considering how easy it is for your audience to find your number on the internet, we believe that it’s still a waste of your commercial’s time.

Test your commercial before it airs:

Before you run your ad, you need to test it as much as possible with people who aren’t loyal customers. Your ad is not for them, it’s for those who are on the fence about you or haven’t heard about you. 

The test will result in important information for your commercial such as, which phrases leave a lasting impact on them? Do they understand the point you are trying to get across, or are they getting confused? There is so much you can learn from testing it. You need to be able to think like your target audience to attract them to what you want to sell.

Being funny:

Getting comedy right on a radio ad is very difficult. With such a short time for your commercial, it’s really hard to make a good balance between a joke and the information you want to spread. Don’t waste your money on some jokes that will hurt your business, just tell the listener what your business will do for them in the clearest, most interesting way possible. Unless you’re a comedy professional who’s promoting your work, then the jokes are what you want to say.

Studio 52 has worked with many local and international brands belonging to diverse industries from across the UAE and worldwide in the production of radio campaigns. We are seasoned professionals on the radio advertising business. If you’re thinking of making a radio commercial for your business, don’t hesitate to call us at +97144541054 (Toll-Free Within UAE: 80052) You can also mail your requirements at sales@studio52.tv.

6 Benefits Video Animation Gets for Your Business

You are surely familiar with the accelerated growth of video content. It’s taking over the internet at an alarming rate. There are clear benefits of using video content on your marketing. You get better rankings, more engagement, and higher conversion rates. Now, animation video comes with its own set of perks. Let’s take a look at them.

Boost Conversion Rates

People are loving video content. In fact, they love it so much that hosting a video on your homepage increases your chances of conversion by 80%. It might sound crazy, but video animation will make your pitch extremely easy to digest. Taking the time to read through your page is a larger commitment than watching 3 minutes of video.

It’s amazing what a little convenience can accomplish. The thing is people like it easy. The faster and simpler you can make it the better. While explaining your concept with words might take a few pages, an animated video will condense the information in minutes.

Support at sales meetings and events

Its good to come prepared when you explain your business to new people. You can present the standard information with an engaging video. That will leave more time to talk about the details. Data can be tedious and hard to grasp. An engaging easy-to-digest video will make your meetings more productive.

That’s even more important for events. People are not there specifically to hear your pitch. If the event you’re attending is a good one, there will be a lot going on. That means an audience with less attention and disposition. An animated video will help you grab their curiosity and transmit your pitch fast enough. 

A deeper understanding of your products or services

Animated videos can present all kind of information in a simple way. Your audience will have no trouble getting the full picture. They will be more willing and able to explore the details that set you apart. You work so hard to differentiate yourself, let your audience know about it. 

Extremely cost effective

It’s always a pain to figure out how to fit your marketing campaigns on your budget. Usually, it comes with a lot of “little” compromises. That’s one of the most important benefits of using animated video for business. They are cheap, saving you money in both sets and casting. You will get exactly what you were looking for, no need for compromises.

That’s not all, updating animated videos is very easy. You can forget about re-shoots, reconnecting with the cast, and a bunch of other inconvenient tasks. Video animation will let you make changes for a fraction of the cost.

Make abstract ideas crystal clear

An animated video can literally show anything you can imagine. You can take any complex idea and break it down into manageable parts. Something that might seem complex and unattainable will become obvious with the proper visualization. 

Video animation is appealing

The fact is that people enjoy animation. It represents a simplified version of reality. A little simplicity can be a welcomed sight in a work filled with uncertainty. It’s easier to understand, less cumbersome. It’s important to understand that people in your audience are more complex than a group of interest and demographics. They have busy lives, making them work for your marketing is not the way to go.

That closes our list of video animation benefits. If you’re still not convinced that video animation is right for your business you’re welcome to browse our blog. There, you’ll find more resources on the topic. Now, if you’re ready to improve your marketing efforts schedule a free consultation. Call now! +971-4-454-1054.

7 Types of Video to Achieve your Marketing Goals

Sometimes, the multimedia world can seem difficult. When you want to make a video. You should start by identifying your goals. We suggest you write a single sentence where you describe the video’s purpose. But why is video content important to achieve your marketing goals? Nowadays, we are in a post-text world. In other words, video is dominating every channel. For that reason, if you want to increase online engagement and brand awareness. Don’t be afraid to create a video content strategy!

These are some examples of common types of video:-

• Engagement: This type of video wants to spark emotions and responses. Maybe a comment, share, and even a like.
• Educate customers: The objective of this type of video is to show or explain to your customers how to do something.
• Brand awareness: In these videos, your customers can know your brand. Usually, they have high-entertainment value. 

Now, you know your video purpose and the most common types of video. Are you ready to deepen them? Let’s do it!

Engagement

1. Humorous video/skit

This type of video makes your audience feel happy. Because it gets to your customers to smile and laugh. This is great for your brand. It makes your video amusing and memorable.

2.  Video Vlog

This kind of video usually is filmed by a person. Who describes a particular topic. Maybe you think that only influencers could use this type of video. But the truth is a Vlog could be a useful tool for your video marketing strategy. We can give you an idea: What if one of our employees made a video? He could show the workplace or interview another member of the company, and so on. That will quickly give you a full picture of our company culture.

Educate Customers

3. Explainer/How-to

These videos explain processes and answer common questions. We recommend you to write a list of your customers’ questions. Choose one and make a short video explaining it. It will increase your brand credibility.

4. Testimonial – Case study

Your customers want to find an extraordinary story behind your brand. This type of video shows that. People love to see others using your product. For that reason, the case study is the king of conversion.

5. Product Review

Nowadays, nobody buys something without consulting the internet. For that reason, this type of video enhances the confidence of your customers. It is a good idea to ask an influencer to make a video with your products.

Brand awareness

6. Company culture/meet the team video

These videos show costumers your company’s mission, values, and culture. This is important because it could enhance your customers’ loyalty. 

7. Behind the scenes

Give your audience something exclusive. In these videos, your customers will enjoy the process behind the scenes of your project. It will be interesting for them and increase your brand credibility.

We want this list to inspire you to achieve your marketing goals. Now, you know that videos are an important tool in your marketing strategy. Choose your video direction and go for it!

How to Optimize Corporate Videos on Different Social Networks

Optimizing video content for your marketing strategy is very important. People watch more than 100 million hours of video on Facebook every day. YouTube reaches more viewers than any cable network in the United States. That’s in the coveted demographic sector that ranges from 18 to 49 years.

A report indicates that Snapchat has 10 billion video views every day. While these are large numbers, the amount of video marketing continues to increase. Video tweets increased by more than 50 percent in the first half of 2016. Cisco predicts that nearly 1 million minutes of video content will go through global IP networks every second by 2020.

If you haven’t incorporate video in your digital marketing strategy you will be left behind. However, due to the number of videos that appear on the news list of social networks. Some planning will be necessary to ensure that the content of your video is not lost among all the noise. We will start by analyzing some general principles of video marketing. Then, we will study further the specific optimization strategies that work best for each network.

Get attention immediately

Browsing the news of social networks is an overwhelming mobile activity since the time spent on social networks mobile is 63 percent for people over 50 to 78 percent for people 18 to 34 years.

This means that you mainly face users who browse through a long list of news on a small screen. You only have a little bit of time to attract their attention. Facebook and Nielsen data show that 47 percent of the value of a video campaign comes from the first three seconds of the video and 75 percent comes from the first 10 seconds.

Because most video marketing plays automatically, viewers see the beginning of your video without having to press the button to play. The above allows you to see your content thanks to the impressive and striking images.

4 Tips for Choosing The Best Video Production Company

Try vertical videos

Thanks to the fact that most of the activity in social networks occurs on mobile devices. Platforms like Facebook, Instagram, Twitter, and even YouTube have incorporated vertical video formats. This makes the most out of the viewing area on mobile devices. That way, viewers don’t have to turn their screens. Especially if the demographic sector you are targeting is young people. Who, do almost all of their browsing on social networks from their mobile devices. It is worth trying vertical videos on all networks to see how they perform.

Watch viewers who watch videos without sound

Most video marketing that plays automatically do so with the sound turned off. A study by Digiday shows that most people, up to 85 percent, never activate the sound. If it is necessary to activate the sound to your video so that it can be understood you will not have the opportunity to arouse interest in most viewers.

This means that it is important to create a video that defends itself without audio. Emphasizing any visual component to make it attractive to the eye. You should also incorporate subtitles or text that shows any message that requires words. Take advantage of automatic descriptions where they exist (such as the automatic Facebook descriptions tool) or add your own. But, consider creating videos that show most of their meaning through the visual.

5 Tips to Improve Your Video Marketing ROI

Choose your thumbnail wisely

Autoplay may be predetermined, but users have the option to disable this setting. Also, it may not work if the user has a bad connection. This means that your video needs an attractive thumbnail image to prompt users to click. So, don’t keep the default image. Look at your image options to ensure that the image shows the value that users will get if they play the video.

Now that you know all the strategies of how to optimize your videos on social media, what are you waiting for? Get started!