How to use Time Lapse for your marketing

Timelapse video has been around for a while now. Condensing extended periods of time into minutes of video creates impressive effects. However, it’s hardly something new. Today we’re not going to talk about what timelapse is. In this article, we’re going to take a look into how to use it for your marketing.

Before, we saw timelapse primarily on scientific studies or artistic pursuits. However, technological advances have made it widely available. Using timelapse videos for your marketing is no longer an unattainable wish.

That brings up the question, how do I use timelapse on my marketing strategies? There are many different ways. It’s important to keep in mind that each audience and goal requires a unique approach. You need to find what will work better for your brand.

Timelapse takes little time and concentration

This is one of the top perks of using timelapse video for your marketing. You can tell a truly complex story in just a few minutes. Timelapse video will make those long and complicated process easy to digest. This works particularly well to show construction progress. Months of work can be condensed into a few minutes. In today’s market that can make a real difference when displaying a project.

Show that you mean business

Timelapse video is a great tool to transmit the feeling of large scale operations. Do you offer event services? Show in a few minutes all the people that came to your event on a day. Do you offer advertisement services? Give your leads a taste of your reach with a breathtaking timelapse scene.

Let people know how monumental your task is

Some tasks are so large that explaining them could take a book. Now, you can’t expect regular people to read a book about your project. What you can do is filming the key angles with timelapse cameras. Then, use that to show the world how monumental your project truly is. How knows? Once they get that preview they might be more willing to hear the full explanation.

Keep your audience’s attention

Another great way to leverage timelapse video on your marketing strategies. This medium is not exclusive for explaining complicated processes. It can be quite entertaining too. Keep in mind that the soul of content marketing is adding value to your changes. At the end of the day, people enjoy entertainment.

There are many different ways to use timelapse video for your marketing. Hopefully, these tips will help you find the right one. However, if you’re still not sure about what will be the best way to leverage you can always call us. Get a free consultation now! 971-4-454-1054.

Things you didn’t know about construction progress video

We realised there is a lack of awareness about construction progress video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction progress video.

Benefits

A construction project is a huge endeavour however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction progress video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction progress video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction progress videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction progress video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction progress video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tools, skills, and experience needed to make sure you get all you can out of your construction progress video. Schedule a free consultation, call now! +971-4-454-1054.

5 best ways to impress your audience with Timelapse Video

Are you looking for a way to spark audience engagement? Using Timelapse video in a creative way will certainly call their attention. Having an engaged audience comes with a bunch of benefits. Your content will get more reach, your click rates will be higher, and more importantly, your brand will earn trust. The only problem is, creating engaging content isn’t always easy. That’s why we decided to give you a few ideas that will impress your audience.

Playing with the perception of time can create intriguing effects. Using Timelapse Video, you can compress hours, days, even months into a few minutes of video. That allows viewers to appreciate events from a new perspective. One of our favorites is the progress of a construction project, hundreds of work hours can be seen by investors in a couple of minutes. This lets them appreciate the amount of work going into the project, without the need of watching hours of content.

In this article, we’re going to take a look at the best ways of leveraging the perspective of time to engage your audience. That way you just need to find motion, process, or event related to your business. Then, use one of the following trends, with that you’ll have a content piece of great value.

Landscape Timelapse

There’s something about passing clouds, leaves rustling in the breeze, and the setting sun that creates a wonderful effect when captured on time-lapse. This works particularly well for the tourism industry, comprising hours of landscape recording will give viewers a deeper experience of the destination’s beauty.

Long term projects

Timelapse is the best way to let your audience appreciate the progress of a long term project. It presents a great balance between detail and duration. Plus, witnessing the rise of a building, or the development of a dock as in the video is amazing. It’s the perfect delivery system for all the work, people, and machinery needed. This approach is perfect for the construction industry, but it also works great to display artistic processes.

Slow processes

This trend started capturing the growth of plants. Naturally, this creates a great opportunity for the agricultural and horticultural industries. There are many other uses, a great example is the fermentation of beer in the video above. A creative way to create engaging content from a regular industrial project.

Crowded Events

Using time-lapse shots of an event will let your audience better appreciate how many people are enjoying themselves there. Event marketers are always looking for ways to leverage the social component of the experience in their campaigns. Well, time-lapse video is an excellent way to go about it.

Travel and Hyperlapse

Hyperlapse is a time-lapse technique that uses camera motions to enhance the effect of the time perspective. This is particularly easy if you’re in the travel business, filming a time-lapse video of the trip will raise familiarity on the audience. It can also be used in the fleeting and delivery industries, using that familiarity to earn trust in the service.

Hopefully, these time-lapse trends will inspire you to make an outstanding piece of content. If you have a great idea, but no timelapse experience or equipment, we could take the development of your hands.

Things You Didn’t Know About Construction Video

We realized there is a lack of awareness about construction video services on the UAE. That’s why we decided to share with you a few facts on the matter. In this article, we’re going to explore the benefits and technology behind construction video.

Benefits

A construction project is a huge endeavor however you look at it. When it comes to sharing that with the public words start to pile on. You could almost write a book with all the important things that are involved. The thing is, you can expect regular people to read a book about your construction project. That’s when a construction video really comes in handy. 

The ability to share the essence of your construction project in an easy-to-digest format will exponentially increase the reach of your project. The same goes for progress reports, investor meetings, and anytime you need to present complex information about the project. Video content will improve the overall efficiency of your work. You can find more information about using construction video content for business growth here. 

Sure, every industry benefits from video content that way. However, there is a unique benefit for construction. You can keep an eye 24/7 on your project using a modern set up. Cloud technology allows developers to access live footage of their project, no matter where you are. As long as you have an internet connection you can supervise the progress of your project. 

Technology

Besides the regular video cameras, construction videos benefit greatly from specialized time-lapse cameras. Construction projects are everything but quick. You can’t expect people to watch months worth video content. You can condense those months into a few minutes using time-lapse video. 

Another custom feature of construction video cameras is that they’re solar powered. This eliminates installation headaches and ensures uninterrupted recording. You could be building in the middle of nowhere and get all the angles you want. 

Access to cloud technology makes possible to live-stream your construction project. This is probably the most convenient feature. You can be across the world and still get a nice view of your development. You can keep an eye on your project at the office, home, you can sneak a peek even when you’re on vacation. Here are some tips to control your operation remotely. 

We hope this brings a new light to construction video services. There are too many benefits to ignore. Sure, it might be easier said than done. Keep in mind that you can count on us to help. Don’t worry about getting all that fancy equipment or setting it up. Studio 52 has all the tool, skills, and experience needed to make sure you get all you can out of your construction video. Schedule a free consultation, call now! +971-4-454-1054.

4 Reasons Why an Outstanding Corporate Video is Worth It

A corporate video is the crown jewel of any marketing campaign. Why? There is a simple answer. People love videos. We’re not talking about the average adult or any regular Joe. High ranking executives love getting their content in video format. Think about it, you’re always busy tending to your business. Wouldn’t you rather get your content the easiest and fastest way possible?

That said, you might think that any video will do. We’ve all seen poor quality videos going viral. That’s true, but only a minuscule percentage of poor quality videos reach a decent amount of people. Those are not good odds for your business. Sure, videos like that appear to be extremely inexpensive. It costs virtually nothing to make. However, when dealing with business investments “expense” takes a more complex meaning. 

A video that performs poorly will not get you good results if any. Instead, the right video will start bringing in profits right away. When you think about the wasted time making poor quality videos the illusion of cheapness starts to fade. After all, you could have spent that time onboarding your new clients.

In the end, ROI matters a lot more than the initial costs. That’s the one general reason why you should choose Studio 52. Now, let’s take a look at why a better video will increase ROI.

More quality more traffic

Digital distribution works like a vicious cycle. Each view drives your content farther into the web. Google (and most search engines) sees people engaging with your video content as proof of its quality. Each person that finished watching your video will bring more and so on.

That makes clear how a better video actually improves reach. But there’s more, just as people actually watching your videos will improve reach. People that stop watching your video and leave your site early on will kill your reach. A poor video could negatively affect your other campaigns. Scary, right?

Quality videos bring more engagement

Let me tell you, if you’re only counting only on your budget for social media distribution you’ll have trouble competing. “Sharing” is a crucial component of a cost-efficient social media marketing campaign. Great content will have more organic distribution. Plus, paid promotions are cheaper for well-liked content. That’s right, you will be able to reach a lot more people with the same budget.

The problem is that you don’t have control over it. You do your best and hope people decide to share your content. That’s the whole point, you need to offer the best videos you can. 

Tell the story of your business

Sure, a poor video will get the message out there. However, that’s just not enough. A great video needs to transmit your company culture. This is a complicated concept. It involves a wide arrange of small details that come together into an immersive experience. This might be out of the reach of amateur video producers. In our case, we make it the center of our production process. 

Boosts Sales

In the end, closing is what really matters. So far we’ve covered how a professional grade video will help you get more traffic, expand your reach, and tell more than a simple message. True, this will all help you get more leads which in turn will mean more business. There is another plus, a great video will increase conversion rates. 

People take their money seriously. They want to trust the companies they do business with. What do you think? Will it be easier to trust the scrappy cellphone video? Or the seamless professional-grade presentation? 

What else is there to think about? Your company deserves quality media. There are many reasons why it will be worth it, important reasons. Call now for a free consultation +971-4-454-1054.