Importance of Timelapse Camera in the Oil & Gas Drilling Industry

Timelapse confined to present the work of months or years in a short span without losing the essence of the project. Industries, where the project requires months or years to finish, uses timelapse extensively as it helps in monitoring & documenting the complete project. Be it construction industry or oil & gas industry or energy industry or any industry taking a long time to finish one task, each of them gets benefits regarding powerful presentation at competitive cost prices.

Here in this update will share the importance of timelapse camera mainly oil & gas sector.

In-depth Recording

Timelapse video features the complete project by capturing the process of assembling, welding, installing and launching as it covers every aspect of your project, including complete detailed information of equipment.

In Built Remote Sensors

Timelapse cameras detect each minute remote motion along with recording patterns of rig activities because they have inbuilt remote sensors. These cameras notify the registered number when any unusual movement is detected.

Self Powered Technique

The most beneficial aspect of timelapse camera is the self-powered technique. When conventional power and wired connectivity fail, timelapse cameras function properly. They are designed in such a way that they don’t need electricity or wire connectivity to perform their tasks.

Long Term TL project

Whether it’s a small term or long term, timelapse is suitable for all kind of projects. Mainly oiling & drilling are long duration projects, where timelapse cameras can capture long term project and present the most dynamic view most compellingly and effectively.

Weather Resistant

Timelapse cameras are designed to sustain & work in harsh environmental conditions. As the process of drilling rigs occurs in harsh environmental conditions which will likely to cause damages. Thus, time lapse is the best-suited option for recording in oil & gas drilling industry.

So, smartly monitor your rig construction project and present a timelapse video that leaves an everlasting impact.

At Studio 52, we provide end-to-end services that include the phase of camera installation to cinematic timelapse video production.

For more updates on time-lapse camera, solution stay tuned to http://studio52.tv/timelapse/

Is The UAE Construction Industry Missing Out?

We keep a constant eye on the industry trends. Staying ahead of the competition is a journey. This week something caught our attention and we decided to share it with you. The UAE is less interested in “Construction video” than it would be expected from the world’s development leader.

Is it about the format?

Looking further we found that the interest in “Video” “Video Production” and “Construction” is consistently high. Then, why is “Construction video” ignored on UAE? You might think it’s a matter of timing, you could blame it on bad year for the industry. However, development for the Expo Dubai 2020 has all but monopolized the top ranks on Google News.

It’s clear that the format is not the issue. People on the middle east enjoy video content just as much as anywhere else. In fact, we’ve seen reports showing three times more consumption of video content than the USA. Executives appreciate work-related video content. Everything points to an aggressive need for construction videos. Yet, the interest is still not there.

Where did the evidence take us?

Finally, we had a breakthrough. Comparing keyword volume forecasts for “Construction videos” on both worldwide and the UAE we found something interesting. The CPC difference was astonishing. There is very little competition for the advertisement for construction video services in the UAE. It’s funny, construction video is one of our strongest verticals. Still, we focus on timelapse related keywords.

You might raise a good point. Good Ads is not the only advertisement channel. However, it’s certainly the most important one for specialized B2B services. The lack of competition here is strong evidence that other channels will share similar metrics.

Is the construction industry missing out?

That leads to a troublesome conclusion. The UAE’s construction industry is missing out on the leading strategy of the current marketing paradigm. After all, 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto).

Video content is an excellent tool to promote construction projects. Videos will also improve attention and productivity on meetings. Sure, that’s true for any business. However, you can take things to a whole new level for construction videos. The right set up will do more than show breathtaking takes. It will let you monitor your construction project anywhere anytime. There are just too many upsides.

Now that we’re aware of the main issue – There is not enough awareness about construction videos on the UAE – We will certainly do our part on solving it. The question is, can we count on you to help? If your construction company doesn’t use video marketing campaigns yet visit our site or schedule a free consultation +971-4-454-1054. Now, if your UAE-based construction company is already enjoying the benefits of video marketing please help us spread the world.

Send us your video or tag us on social media. We’ll help you get some extra exposure! Take action for the progress of the construction industry in the UAE.

Why is corporate video production useful for an organization?

Digital Marketing demands digital productions, Visual displays are not just on the TVs, its on phones, laptops, and tablets. The video production is a new standard for advertising, for business its no longer considered as a luxury product, rather Corporate Video Production is the new industry standard.

According to Gartner Research, companies play more than 16 hours of video for every employee per month. Breaking it down, every employee spends around 45 minutes every day watching your business!

Thus, Corporate video and Promotional Videos are a great way to communicate with your audience in an interesting way. It also keeps them more engaged as compared to the textual information.

In this update, will give a brief of different types of corporate videos, and how it can benefit your company. Read more! 

For more detail Call us:- +971-44541054, Toll-free Within UAE 800-52, or Mail us:- sales@studio52.tv

5 reason why your IVR system needs to be just right

It’s no wonder that so many businesses are implementing IVR systems. 73% of customers want the ability to solve product/service issues on their own. On top of that, 71% rather use the phone to solve their issues. Those numbers are pretty hard to ignore. However, a poor IVR system can be terrible for your business. In this article, we’re going to go over a few reasons why you should only trust your IVR system to experienced professionals.

1. People hate bad customer service

While the right IVR system will cut costs and improve customer retention, a poor IVR system will do just the opposite. 83% of customers would avoid a company after a poor experience with an interactive voice response system. That’s when a professionally implemented IVR system pays for itself. When 83% of the issues caused by your IVR system will end up on losing a client, it’s crucial to keep those issues to a minimum. After all, acquiring a new client is seven times more expensive than retaining one.

2. A better experience is worth it

Standing above the competition is not just about cheap prices. 60% of consumers will be happy to pay more for a better experience. That is clear proof that cutting corners on your IVR system could backfire. The best part is that if done correctly you could present a better experience for no extra cost. One of the main goals of an IVR system is to lower costs.  

3. Nobody likes wasting time

The truth is that wasting your client’s time is always disrespectful. However, doing it on an already sensitive area is even worse. 72% of consumers already believe it takes too long to reach an actual person. An intrusive IVR system will easily bring response times above the average. Which, as we can see isn’t good enough to begin with. On the other hand, a professional IVR system will just as easily bring response times below average. Just another point to set you apart from the competition.

4.  You should show customers that  you care

Consumer loyalty is a cornerstone of success. The best way to get that loyalty is letting customers know that you truly value them. 76% of consumers say they view customer service as the true test of how much a company values them. That starts with your IVR system. As we explained above, consumers like to solve their issues over the phone. Which means your IVR system in right under the spotlight. It will start most interactions with returning clients. The right IVR system will make them feel appreciated, thus starting most of your customer interactions with the right foot.

5. Expectations are rising

That’s right, people are getting used to technology. A few years ago an IVR system was a novelty onto itself. Now that most companies use them, people expect more from them. 54% of customers have higher expectations for customer service today compared to one year ago (2017). We all know that satisfying expectations is a crucial part of consumer retention. That starts with your IVR. If the interaction has a poor start it’s going to be harder to reach a pleasant ending.

Would you like to make sure that your IVR is up to standards? Let us take a look at it. We have all the experience needed to find and resolve any potential issues with your IVR. Call now for a free consultation +971-4-454-1054.

How to use IVR to increase the reach of your marketing

One of the bests things about your IVR system is flexibility. There’s no need to limit its uses to customer service. In fact, it’s kind of a waste. Your IVR has huge marketing potential. Just think about it. Making a client return for more it’s always easier than finding a new client. Your IVR is a channel filled with hot leads. Take advantage!

That being said, it’s important that you don’t jeopardize customer service for that extra reach. A spammy IVR will hurt more than it helps. Sure, you can and should use your IVR for more than customer service. Still, customer service should be your top priority.

In this article, we’ll go over a few tips on using your IVR to increase your marketing reach. In each one, we’ll talk about the line between news and spam. However, keep in mind that each industry is different. Some have more tolerance others have less. Always keep an eye on your IVRs metrics to get the best performance.

On Hold Messages

You’re probably familiar with these, but, they’re so important we’re going to talk about them anyway. Some people might think they need to choose between On Hold Messages and IVR. That’s not true at all. Sure, IVR is meant to reduce on hold time. However, it doesn’t really eliminate it. You still don’t want that reduced on-hold time to be silent.

Consumers will stay longer on the line if there is an on hold message. Plus, those messages present you with the perfect opportunity to tell them about your latest promos. They will feel you care about their time and you’ll get extra exposure for your campaigns. Talk about win-win.

About not jeopardizing customer service. Don’t make your caller’s hold time into an endless ad. Give him a minute or two between messages. Another great tip is having multiple messages queued. Repeating the one message too many times will get annoying, fast.

Leverage the greeting

If your IVR system doesn’t start by greeting your callers you’re in big trouble. Call us right away and let us know its an emergency. I’m kidding of course, but a greeting is quite important. Getting back to our point, you can include a promotional message to go with your greeting. That way your customers will hear about it, even if they won’t go through hold time.

Not letting this one get spammy is pretty straight forward. Keep it to a single short message. They don’t want to wait for a full explanation before dealing with the issue that got them to call.

Add an extra option

Including an option to hear about sales and events is a great place for detailed explanations about your latest promotions. The best part is that only interested customers will end up there. Which means that you won’t need to worry about spamming in this one. You can explain all the details you want. Go nuts!

Those are the top ways of using your IVR for extra marketing reach. If done correctly it will even improve customer experience in the process. Which reminds me, if you want to make absolutely sure you’re getting all you can out of your IVR schedule a free consultation. Call now! +971-4-454-1054.