Prepare your Hotel’s Telephone Hold Message for the Arabian Travel Market

The leading event for the middle east travel industry is approaching. This year, the Arabian Travel Market will start on the 28th of April. Hosted on the Dubai International Convention and Exhibition Centre, the event is expecting over 39,000 travel professionals, government ministers, and international press. They will come together to network and explore over 2,800 showcases.

28,000 of those attending will be visitors, looking for the best available accommodation. Naturally, this is a crazy time for hotels all over Dubai. Thousands of people calling wanting to make a reservation, every single one wishing to make it as quickly as possible. It’s very unlikely that your team will be able to answer every single call immediately, this is where your telephone on hold message really comes to shine.

A good time to test your system

When was the last time you ran a stress test of your system? It might be working great with your average traffic, but a crash at this time could be a catastrophe. People will be rushing to get a room before they are all taken, this extra pressure will make customers more likely to try with another hotel. A simple stress test will help you avoid that, don’t give those hot leads a chance to look away.

Double check the content of your message

You should make sure there is no outdated content on your telephone on-hold message. This is not the time to create confusion for your customers, this might be a nuisance in most cases, but with the rush of the ATM mislead customers are likely to be alienated. Make sure to take out all expired offers, or of season messages.

Customize your message for the event

After clearing your message from outdated content, you should consider adding a mention of the event. Maybe saying something about how easy it is to get to the venue from your hotel. Knowing that you’re aware and prepared for the event will be well perceived by costumes, that’s exactly what they’re looking for. This would be a great opportunity to display any special deals you might be offering, perhaps include an ATM special.

Think about extra languages

Those 28,000 visitors will come from all around the world. It’s no secret, people like hearing their native tongue. The personalized touch will make them feel more welcome. Demand will be high, that means the competition will be fierce. Every edge you can give your line will help. The Arabian Travel market expects visitors from Africa, the Americas, Asia, Australia, and Europe. About 141 countries will be represented in this event. Basically, you can’t go wrong with a few extra languages on your on hold message.

Taking these simple steps will help your hotel make the most out of the Arabian Travel Market. However, you might be to busy with other preparations. After all, you need to tend to those who are already coming first. Don’t worry, you can leave the job to us. we have all the experience needed to make sure your on hold message is a huge success. Schedule a free consultation today, CALL NOW +971-4-454-1054.

Improve your account holder’s experience with IVR

Having to do a line at your bank is very off-putting. Now, if you’re running the bank you’ll know that having fewer clients is not really a smart way to fix this. Don’t lose hope, you don’t need to lose customers to solve this issue. A good IVR system will let you keep your clients and lose those lines.

What is an IVR system?

Interactive Voice Response systems have been around since 1980, you’re probably familiar with them. It allows callers to navigate through your services using voice recordings, voice recognition, and dial tone inputs. This can save a ton of budget on receptionists. Also, it could save your account holder’s the need to go to the bank. According to Parature, 81% of customers prefer using the phone anyway.

The most common uses for IVR on banks are getting account information, Investment portfolio updates, filling applications, submitting complaints, and finding information about products or services.

How will IVR improve account holder’s experience?

A good IVR system will go a long way to improve your consumer experience. It’s an excellent resource for both your consumers and your executives. Let’s take a look at the specifics.

Get rid of those lines

Being able to get information, and even do simple transactions over the phone can eliminate the need for your consumer to go to the bank. This will be great for the caller, saving them the trip. It will also help your other customers, more people handling their banking over the phone means less annoying lines.

Customized conversations

Your executives will have a better time dealing with your clients if they know what each client is looking for ahead of time. An IVR system will take your clients through your services, giving them all the information automatically. This way you’ll be properly informing your client while saving your executive time.

Make your bank look more professional

Having a proper IVR system in place will show your clients that they are not alone, many people use your bank’s services. It will also show that you appreciate their time, streamlining the process.

Time and Location-based routing

Letting your client know that your bank is closed will save them time and let them know when to call. Now, if you’re dealing with regional or international clients, learning the location they are calling from will give you valuable input. You could customize the available languages, and information available.

Reducing costs

A good IVR system will free up your marketing budget. You’ll spend less on receptionists and your executives will be able to meet with more clients. This will allow you to allocate that budget on user experience campaigns.

These are just some of the ways an IVR system will improve the experience of your account holders. Now, if still have doubts about how an IVR system can help your bank schedule a free consultation today, CALL NOW +971-44541054. We are happy to answer your questions. You can also visit one of our offices: http://studio52.tv/contact/

How to use Radio advertising to promote your brand

The radio has been around for over 100 years now, and it’s still picking up the pace. Report by the UK Internet Advertising Bureau state that 1 in 4 people is online while listening to the radio. Radio advertising has been a consistent form of advertising and marketing to listeners across thousands of stations around the world.

More recently, we analyzed that many local businesses get benefit from a dedicated radio marketing strategy. With radio ads, a business can effectively target their key audience. You need to associate a voice with your brand to reach millions of passive listeners via this medium. The key to a successful radio advertisement is to target the right demographic, on the right station, at the right time.

Radio is the best reach:

According to Nielsen, 93% of UAE Population tunes into radio every week. With 1.9 million people tuning in for 18 hours a week. Radio is actually a platform with a wide user spectrum with immediate distribution of your ad without any additional effort on your part. Therefore, Radio branding can be an excellent way to boost your ad campaigns and enhance your branding strategies.

Capturing the Niche Market:

In UAE, there is a wide range of radio channels of a different genre. This provides scope to marketers to target the key audience confined to a niche market by opting the appropriate channel.

Voice of your brand:

Radio commercial is the voice of your brand which allows you to speak openly to your listeners. As listeners build an image of your brand based on your voice, attitude, music, and a message associated with it.

Sales Magnet:

Your brand can be amplified through your marketing approach. You can watch your sales grow, your brand message will spread, and your existing customers come back for more, all without breaking your budget.

Here’s how you can leverage radio commercials to reach out to your audience. The traditional approach of radio advertisement, if executed properly will enhance your brand image & leave a positive impact in the mind of your target listeners.

For more such updates stay tuned to studio52!

Contact us: http://studio52.tv/