5 Reasons that Make Health and Safety Videos Important in the Oil and Gas Industry

Did you know every day, oil and gas workers battle different safety and health hazards? Yes, that’s true and some of these include:

• Vehicle accidents
• Fires and Explosions
• Caught-between/caught-in/struck-by moving equipment or vehicles, high-pressure lines, and falling equipment
• Chemical exposures
• Falls
• Confined spaces where flammable vapors or gases may get ignited, or they suffer asphyxiation, or get exposed to hazardous chemicals

Apart from putting human health and safety at a great risk, these situations pose an equal threat to the environment as well. And that’s what makes the role of a safety officer crucial in the oil and gas industry.

Using safety training videos and other modes, a safety officer can train employees in identifying the hazards. In addition, s/he can also teach the trainees ways to subsequently control or mitigate these hazards. From daily safety huddles and classroom training to online training, various modes are used for such training. By hiring safety video production services, companies in the oil and gas industry can make these training modules more effective. Wondering how?

The audio-visual medium always creates a better impact on the learners by keeping them engaged. Lessons taught through this medium also stay in the minds of trainees for a long time. Still wondering how you can actually use health & safety video production services and why they are important? We bring you five reasons to make the topic clearer.

1. Using protective equipment: Prevention is better than cure – nowhere is this more apt than in the oil and gas industry. And safety training videos can help teach a lot of things. This includes how and when to use personal protective equipment (PPE) correctly, common protective steps and more.
2. Identifying work-related hazards and ways to control or mitigate them: Accidents and other health and safety hazards can be caused by various factors. Using the wrong PPE/chemical/machine, or working in long shifts with fewer breaks are just some common ones. By hiring a health & safety video production company, you can emphasize on these common hazards and ways to control them. Wondering how you can do this? Simple steps like putting a barrier between the employee and hazard (guarding/ventilation), or redesigning work methods can help. You just need planned modules in your safety training videos to focus on these aspects.
3. Adhering to safety protocols: Learning safety procedures before starting work, or how to report workplace accidents and potential hazards are crucial. All these and more can be taught using safety video production services.
4. Making employees familiar with new processes: When new work and safety processes/procedures are implemented, employees need to be trained to become aware of them. Training should also focus on making them understand what they need to adhere to these procedures and processes. These can be easily done through health & safety video production services.
5. Encouraging self-paced learning: You can upload safety training videos to a central system from where your employees can easily access them. This way, you can ensure a continuous learning process. Even idle hands or employees on a lunch break can study these to learn, and refresh their earlier training. And the best part? You won’t need instructors to be physically present during training since you can record their lectures and upload them. Even employees won’t need to be in classrooms and thus miss their productive hours. After all, they can use these training videos as and when they want to.

Why does all this matter? Because that’s a surefire way to bring down health and safety hazards plaguing the oil and gas industry.

How bespoke IVR Service of Studio 52 helps improve your customer service and corporate image!

Which of these statements explains your current situation accurately?

• Your customer service desk being overwhelmed by high call volumes
• You are looking for an effective solution to reduce your callers’ wait times
• You want to improve your business’s corporate image

If these or similar thoughts are playing on your mind in a constant loop, it’s time to find the ideal solution. And that’s exactly what the bespoke IVR (Interactive Voice Recording) services of Studio 52 – a leading name among global IVR companies, can help you with.

Most people think IVR systems are meant only for the big corporations and businesses. However, automating customer service and prioritizing calls based on value can help small businesses too. That’s why IVR services for small business are increasingly being sought after. Supporting 20+ languages with multiple dialects, IVR services of Studio 52 can meet all your requirements from small to big.

Here are the top three benefits of using IVR services of Studio 52:

Improved customer service

Routing calls to the right staff member or department would help address issues faster. This would mean less time being spent on passing the call around or conferring with other colleagues until the right solution is reached. Thus, your staff would be able to handle more calls efficiently, ensure lesser waiting times for customers, and resolve issues faster. All these would surely make your customers impressed and happy. Above all, you can move some of your phone support staff to more productive roles (like making sales calls), which would do wonders for your bottom-line.

Impressive corporate image

IVR services for small businesses and start-ups can make them appear larger than what they actually are. You just need to record IVR prompts that greet your callers and direct them to support, sales, or marketing in a crisp, precise manner. Thus, even with a few people in your company, you can still handle high call volumes. Be it greeting callers with an opening voice message or giving them an update about your business hours, an IVR makes your business seem more professional. You surely would want to impress your customers with your company’s professionalism.

Reduced operational costs

Operational costs are a big concern for every business. With Studio 52’s IVR services, you can now automate calls directly to your agents/employees instead of routing them through a customer service agent or a receptionist. But that’s not all. These IVR services are extremely affordable too, which would improve your employees’ work efficiency and reduce operational costs. This in turn would give you greater ROI.

In the market, you will find several IVR service providers competing for your attention. However, making the right choice is crucial for your business to ensure you blend efficiency and sophistication to impress your customers. Trusting one of the leading IVR companies surely pays. And with Studio 52’s impressive record of delivering quality work on time and within your budget, you can dive right in.

5 ways corporate videos help improve your business brand value

Did you know

• A video on your landing page makes it 80% more likely to convert your web traffic to clients?
• Chance of a video being shared on Facebook is 7 times more than that of a link?
• Marketers using videos boost their revenue 49% faster than their counterparts not using videos?

These are just some of the reasons why more and more businesses are hiring corporate video production companies to get bespoke videos shot, which fit their needs. Wondering why this matters to you? These five benefits that commercial video production brings your way could help you decide.

1. Make your brand recognizable by creating a strong emotional connect: Most purchasing decisions are triggered by customers’ emotional reaction to brands. It’s human instinct to feel drawn to businesses that are aligned with an individual’s values and aspirations, or makes him/her feel better. By combining audio and visuals, business video production services can help simulate real life experiences. This in turn would help forge strong emotional ties with customers by using powerful imagery that help bring a brand to life and stay in the memory for long.

Improve your search engine rankings: If your branding videos tell interesting and useful stories, which are documented thoroughly and have description and tags, they can be found easily by online surfers. This in turn would boost your search engine rankings. And the best part? Since entertaining and useful videos are shared the most across social media, people sharing your videos would be doing free marketing of your products/services.

Make your brand robust internally: Brand value has a lot to do with creating a positive company culture, and training employees to act as your business ambassadors or advocates. With bespoke commercial video production services, you can train your employees to help them understand your brand values and feel connected to the business. This would encourage them to take pride in their work and praise the business, thus doing some good, old word-of-the-mouth publicity for your brand and business.

Bring in the engaging yet fun element that grabs eyeballs and attention: Most branding videos are often too bland, boring, serious, ill-planned or simply something that put viewers to sleep. Instead of focusing too much on sales or hypes, you can add some fun elements that remind people your company is driven by humans, not robots. Instead of creating videos that talk about a lot of bland data, you could ask your commercial video production company to shoot “our employees at work” or “recognition for our in-house talents” that are both fun and engaging.

Leverage the mobile-savvy clientele: With a growing number of smartphone and smart device users, watching videos online has become one of the most popular internet activities across the globe. By hiring one of the reliable corporate video production companies, you can ensure you give this steadily growing mobile-savvy population something great to feat their eyes on. But that’s not all! If your videos are meaty enough with a strategic call to action, you may even convert some of these causal viewers into your customers. And that’s a win-win for sure!

7 Tips for making Perfect time-lapse videos

From changing light and shadows, to moving people and equipment, to building things, a time-lapse presents a magnificent cinematic experience. Time-lapse videos are extremely interesting ways to capture motion and then using the fast forward mode for progression of time to create a stunning experience. The essence of a captivating time-lapse video lies in the continuous capturing of images of a special subject at specified intervals and then creating a movie out of it. Wondering how you can actually do this? These seven tips can help.

1. The timing: Start shooting during the day rather than at night because this would let you get the ideal fusion from the very first image of your time-lapse. Ideally, aim for late afternoons or early mornings when the light is softer and more appealing, rather than mid-day when there’s harsh overhead sunlight.
2. Camera framing: Ensure that your time-lapse camera is positioned horizontally and as flat as possible. This would ensure the panoramic image doesn’t get distorted when you merge two shots.
3. Ideal distance: The key point of interest must be positioned at the centre of the fusion zone at a distance of more than five meters.
4. Frame interval ought to exceed the exposure time: Your frame interval must be longer than your exposure time. This will let your camera have sufficient time to clear the image buffer before you capture the next frame. Ideally, your exposure time should be about 60-80% of your frame interval.
5. Shoot in the Manual Mode: Shooting a time-lapse video demands everything in your camera to remain constant. Using modes like Shutter Priority or Aperture while shooting would cause your exposures to differ too much between every photo. So, set your camera to manual mode prior to shooting. This includes Shutter Speed, ISO, White balance and Aperture.
6. Turn to manual focus: After you auto focus on your main subject, turn it off and switch to Manual before you start shooting. Else, before every shot or even in the middle of shot, the camera will try to auto focus. This would waste a lot of precious battery time and even cause problems in the final output.
7. Ensure no camera movement during shooting: Once all the parameters are set and you have positioned the camera correctly, you can start creating your time-lapse video. Make sure the camera doesn’t move while the shooting is in progress.

In addition, you should be able to anticipate your subject’s movement in the coming minutes/hours. This will let you compose your shots to ensure such change in motion as time passes would be captured within your frame.

If you want to know more about how you can create perfect time-lapse videos for business, or need professional help in their creation, our team would be happy to offer its services.

How can you control construction operations remotely?

Monitoring time and materials are of prime importance for many construction companies and investors. Video surveillance of the site can make a significant difference. There are a variety of unique security issues facing construction sites. Theft of water pipes, lumber, steel, cable, and other raw materials is a serious concern. Accidents and vandalism are also issues the development industry is forced to deal with and address. There is also the necessity to monitor suspicious activity. That is why the necessity of setting up a remote surveillance system on your construction site is beyond dispute. Let’s look at some benefits of adopting a remote time-lapse system.

Keep Your Eyes on the Site

In large-scale construction sites, where the frequent visits of contractors and trained personnel must be carefully regulated, the ability to monitor the site remotely is highly advantageous. Images are captured at set intervals and varying shutter speeds so as not to miss one of the action.

Reduce Accidents & Theft

The usage of remote time-lapse cameras can document and monitor safety violations that resulted in safety problems and accidental injuries. The footages can be reviewed to build up procedures to prevent similar problems from occurring again during the project. In addition, these cameras can help secure jobsites against theft and be used to provide evidence if required by law.

Monitor the Supply Chain

The remote control camera system has improved and upgraded all vital business operations including tracking work progress and delivery tasks to monitoring maintenance of construction tools and employees. This system stops any misdemeanours and helps monitor all personnel’s hours. Documenting all these from a manager’s office omits the necessity to be present at the site every day. The live images are an effective medium for you, your site managers, your surveyors and investors.

Interact With Workers

The time-lapse videos help connect with all your staff and address any issues you might have with their work ethic. Remember, many employees have weaker work ethics than you would expect them to. Time-lapse videos will help you weed out incompetent staff.

Monitor via Web& More.

You can connect to your cameras via web application 24×7. Remote time-lapse camera systems can also work indefinitely when linked to a droit source of power. When the main source of power cannot be utilized, particularly in remote exterior locations, solar energy can keep your camera system running.

Remote time-lapse cameras can allow stakeholders to view time-lapse video of everyday activities at the construction site. This permits them to screen progress and identify and address potential problems. This can protect the health and lives of staff and be an important factor in preventing construction gaps and overruns. So, if you own a construction site, then it is high time you seek for a service provider who can set up your cameras for your benefit.

Time-Lapse Construction videos for Business Growth

• Two years’ of construction work squeezed in a 2-minute video
• Over a minute long video documenting progress of a building from start to finish

Sounds unbelievable? It isn’t, thanks to time lapse videos.

From installing large sculptures to the evolution of a striking structure from the ground up, processes in the construction industry typically take weeks, months, or at times, even years. From keeping an eye on the process and progress, monitoring multiple sites to attending meetings with the internal team, clients and investors, the tasks at hands may seem a lot. But fret not for time lapse videos have come to your rescue.

How does it work?

Construction time lapse videos use stationary and mobile cameras (attached to drones) to take progress shots of your construction site. Next, these shots are digitally condensed into a few seconds or minutes to speed them up. Wondering what the real story is behind this? The technique used here is to capture frames at a rate much lower than what’s normally used to view a series of images. When you play them at normal speed, time seems to be moving faster, which in turn creates a lapsing effect.

From construction web cams and solar powered time lapse cameras to high definition drone cameras, a wide variety is used to create time lapse videos. With them, you can cover difficult-to-reach spaces like the scaffolding atop your construction, capture critical milestones and have customized shooting schedules. Wondering how can you actually do this? By blending visual and audio elements, time lapse construction cameras can act as an extremely effective storytelling vehicle that would facilitate documentation, monitoring and marketing of your construction project.

Why trust professionals for time lapse videos

Time is your most important asset in the construction business. If you want to use it consciously to produce breathtaking results, it would make sense to entrust the job to professionals. When a time lapse video production company handles the task, it can do it all based on your requirements. This could include instant time lapse videos to review jobsite progress in real time, or custom time lapse movies to meet specific demands (runtime, duration and presentation quality). You may even get them to design professionally edited and produced time lapse movies for documenting and showcasing completed projects.

How can you benefit from using time lapse video production services?

Still wondering why time lapse videos matter? Here’s the best part:

• Keep your projects on track: No need of multiple site visits, or worry about cost overruns or a project going sideways because with time lapse videos, you can now track your project’s progress, equipment location and volume of materials (both in use and still available) along with getting an overall aerial view to know where it all stands.

• Organize fruitful internal meetings: Instead of boring charts, flyers and spreadsheets, visualize the process and review the progress with construction time lapse videos.

• Make presentations to impress: From clients and investors to other stakeholders, impress them all with interesting presentations that make events and progress occurring over time noticeable in a short period.

• Use them in future: By archiving your time lapse videos, you can make your project’s documentation future-proof, which can be used later as a proof or reference for future projects.

So, showcase your construction ideas and projects in the best way possible with high quality professional time lapse video production services. If you have questions regarding how best to use time lapse videos for your business growth or need experts to show you the way, reach us and we’ll be happy to help.

Radio Ads Tips

Radio — A word that all of us are familiar with. Radio is a medium where the audience has a lot of entertainment channels to choose. It is also a great medium to market or advertise anything. But it is not easy to pursue your targeted audience through radio commercials.

Radio is now focused more on commercials than before. People are getting connected to it more as an influential media. But obviously, people tune radio stations to listen to music. So, the question is why they will stick to your brand commercial rather than changing the channel. They will only listen to those commercials if you have some magic in your radio commercial scripts. By creating a smart ad, you can reach your customers as well as increase sales. But what makes an ad engaging? How should you convey the message? Most importantly, how you can make your customer remember your brand? Here are few factors in mind while producing your audio content to create effective radio ads.

Know Your Audience

Before writing your radio script, you need to know for whom you are writing for. You need to clearly define your target customer whom you want to convert to paying customers. Define your demographics and channels as well as programs that increase your chances to interact with the audience.

Get Their Attention

You have a few seconds to get your audience’s attention. So, your first few sentences should be so intriguing to interest your audience and make them listen to the complete ad.

Keep it Short

To make your radio ads more engaging, keep the script as short as possible. Make it easy to remember with a pleasant voice!

Be in Favor of the Listener

How? It’s easy. People want to hear information about their interests. So, make your ads relevant to them, their lives, their journey and emotions.

Use Familiar Language

Your script’s language should exactly be that language what most of your target audience use. Make your listeners comfortable with your language.

Making radio ad is not a tough thing to do. But making an engaging ad requires the right approach. If you are still confused about how to make an engaging radio ad, you can hire an agency that provides promising service.