Does your Corporate Video enhance your Brand Value

Does your corporate Video bring out the real essence of your business in an ingenious way? If it does, then you are half way to the success!

Data shows that 81% of the businesses use videos as a marketing tool in 2018.

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining both video and audio makes it powerful.

Video has always been the best medium for branding, demonstrating your products and giving voice to satisfied customers.Corporate Video, as we all know, is the audio-visual communication material commissioned primarily for the use of a company, corporate or any organization. But who designs and produces your corporate video is the most essential factor.

Seek Professional help to get a corporate video

When you decide to create a video, always choose professional corporate filmmakers instead of freelance artists. This is definitely not a do-it-yourself project and requires experience and a professional touch to showcase your brand message.

Innovative videos by a creative video production house can create compelling presentations that can make people laugh, cry, buy your product, follow procedures, do a good job, learn and understand, change their minds, make a phone call or visit a website.

Making a perfect video that works

Corporate filmmakers work on the nitty-gritty of producing your company video and positioning it in the right direction. The key aspects to consider while creating a corporate video are:

• What’s the core message

• Who are the target audience

• Where will the video be played

• Your budget and deadlines

• Any legal clearances required

• The location to film the video.

To get this information, most video production houses share a questionnaire with the client. This helps the production house with details required for scripting a video, highlighting the USPs and more to get an impeccable video.

Information acquired through interaction with the officials, employees and senior management can make the corporate videoengaging and authentic. Video specialists, with in-depth knowledge of the entertainment industry, work with state-of-the-art technologies to create a video that helps achieve their desired goals such as increased viewership or ROI.

The Professionals at work

Studio 52 is a branded video production house compelling viewers across the Middle East with its innovative and professional corporate video production. We have flourished in this industry for over 40 years and take pride to have served major clients across UAE, Saudi Arabia and other Middle Eastern countries.

From our experience, we believe innovation as the key to successful corporate videos. Our mission is to understand your objectives and transform your idea into a fascinating video that tells your brand story. We have been creating compelling corporate profiles, short films, industrial videos and much more.

Video is a channel that persuades, motivates and brands better than any other medium. As a film production house, Studio 52 is skilled to get you exceptionally creative videos.

Safety Videos and training – An obligation at Workplace

No matter if you own a large scale or a small scale business, workplace danger and threats is an apparent fact for all the employees as well as employers. Educating about the safety procedures in operating the safety equipment at workplace is a must, and what other than a safety video training can do it best.

In industries such as oil and gas and mining, exposure to harmful chemicals, explosions, fires, fall from height and breakdown of machinery are some of the occupational risks any worker would face on a daily basis. Since workplace risk and hazards are perceived in almost all the industries, it is essential to provide health and safety training for their workers and to update this knowledge regularly.

Educating workers on health and safety can thus help reduce workplace accidents, saving companies from major legal battles, financial loss and LTI. Incorporating safety video into employee safety training can provide a wide range of benefits including:

• Continuation of message: Whether a company is inducting new staff or conducting a refresher training course for current employees, utilizing a safety video will ensure the same message is received in the same way by all the employees. Even in case of rolling out new information, videos serve as a proof and documentation that these new standards were introduced to all the employees while maintaining consistency.

• Pictures carry more value than words: As it is said that people remember only 10% of what they hear, 30% of what they read and 80% of what they see. Human brains love visuals. Hence, health & safety videos would help to deliver a much more effective and efficient message including aural, visual, read/write and kinaesthetic, than text alone.

• Better understanding: Visualising critical safety techniques, such as operating a big machine is much better to understand when trainees see it performed on a safety training video. A well designed video would take about half the time to explain the technique than text and avoids confusion as well.

• Track completion: Corporate training can be time consuming, however videos allows employees to access the training course from anywhere and at any time. Track the attendance for employee safety training to identify who has completed the training and who hasn’t. Apart from legal and financial benefits, employee’s health and safety instructions can help enhance productivity and satisfaction. Employees who are assured of their safety at workplace are satisfied with employers and thus contribute to enhanced employee morale.