Tuesday, 28 November 2017

5 Top Tips to Minimizing Your Video Editing Time



Get the final product you want with less of the hassle
Do the names Ben Brown, Pew Die Pie and Steve Cook mean anything to you? No? Maybe Tess Christine or Casey Neistat? If not, this blog may be more useful to you than you think, particularly if you have plan to or have recently embarked on your videography adventure. The names we just mentioned belong to some of the most popular vloggers in their respective genres. They have larger than life personalities, offer impressive displays of videography and for all intents and purposes, inspire an abundance of lifestyle envy. It’s no wonder the idea of videography appeals to you.
However, all is not as simple as it seems and after hours of recording footage, you’ll probably discover that it takes an actual lifetime to edit your video content. What’s more the prospect of fine tuning hours of footage into a few minutes of captivating content can be nervewracking. What are you missing? We can’t say for sure but we can offer you a host of helpful hints and tips that are sure to help you cut down the time you spend video editing. Continue reading our blog to discover our top 5 tips.
Tip 1: Know your software
Let’s face it, this isn’t rocket science but is certainly something many of us take for granted. Like riding a bicycle, the proficiency at which we edit video will only improve the more familiar and accustomed we get to using it. As the old adage goes, “Practice makes perfect.”
Spending more time honing your skills will make crafting sequences second nature, allow you to learn helpful shortcuts as well as learn what works for you and what doesn’t. To assist you in learning keyboard shortcuts (your ace in the hole), simply type them out and print them out so they are readily available until you no longer have to reference your cheat sheet. Once you know your software through envisioning each masterpiece will be a walk in the park.
Some popular and effective video editing software includes:
  • Premiere Pro
  • Final Cut Pro
  • Pinnacle Studio Ultimate
  • Cyberlink PowerDirector 15 Ultimate
  • Wondershare Filmora
Tip 2: Have foresight
This is more planning than anything and will require substantial flexing of your creative muscle. Before you even set out to record your footage have a clear and concise vision of what your final product will be. Use this as a guideline as you film and while you may still have footage that you won’t necessarily need, you won’t have to bear the burden of sifting through as much video as you would if you shot arbitrarily. Quite simply, knowing the overall message and narrative of your content from the onset can be such an invaluable asset.
Tip 3: Organise 
We don’t just mean your workspace, although that has its benefits too. Putting together film that lasts even just a mere three minutes requires a multitude of files. Without the proper organisation finding those files can become considerably challenging. What’s more, sometimes the search function on your computer somehow seems to falter and worse yet, sometimes we forget the file names themselves, let alone their location.
The first step of a two-prong solution is to decide on a precise naming convention for your files. This way files will be logically ordered when saved and easier to find. Similarly, use descriptive file names because trying to remember what footage is in file 20170928_131156_1080.mov can be a pop quiz that simply isn’t worth taking. In addition to following a precise naming convention, creating folders that act as storage bins for different types of files relevant to your editing will help you locate each file type when editing your video. For example, as suggested by PremiumBeat,  you could create the following folders:
  • Footage
  • Project Files
  • Graphics
  • Audio
  • Images

Tip 4: Find your music 
Above, we just spoke about the importance of being able to find your files effortlessly once they’re saved locally. However, finding and selecting your music is something that can be painstakingly time consuming. Once you’ve established the general outline of your video and can define different emotional tones that take place through it, it is time to find your music – all of it. Rather than find one song and then go out searching for the next one for the next scene; it is better to find all your music at once. We have all experienced the hypnotizing effects of YouTube. If time is of the essence, do the utmost to limit your time searching for music.
Tip 5: Process, process, process 
Putting together a work of art is no mean feat, and just like any work of art video editing needs you to work systematically. Rather than aiming to perfect your favorite scenes haphazardly then having to wrack your brain trying to create fluidity in your final product, work systematically from the beginning. Furthermore, make sure to save frequently as you go along. There’s only so much stress and strain our hearts can take, losing hours of video editing is something we could very much do without.
Bonus tip: Don’t do the editing at all 
But how are you supposed to…? Allow us to answer before you finish. Sometimes getting a helping hand isn’t the end of the universe and can very much be the difference between mediocrity and brilliance. There are a host of professional video editing companies, such as Studio 52, that can not only complete the work to deadline but ensure a quality finish. Talking to the experts is always worth considering.
Studio 52 is a B2B Digital Communications and Media Production House with clinical expertise in marketing, communications and branding. We cater to the specific needs of a variety of industries offering professional advice and services. For professional marketing and communication services, get in touch with us today. We’re always on hand and keen to assist.

Thursday, 23 November 2017

5 Top Tips to Minimizing Your Video Editing Time!





Do the names Ben Brown, Pew Die Pie and Steve Cook mean anything to you? No? Maybe Tess Christine or Casey Neistat? If not, this blog may be more useful to you than you think, particularly if you have a plan to or have recently embarked on your videography adventure. The names we just mentioned belong to some of the most popular vloggers in their respective genres. They have larger than life personalities, offer impressive displays of videography and for all intents and purposes, inspire an abundance of lifestyle envy. It’s no wonder the idea of videography appeals to you.
However, all is not as simple as it seems and after hours of recording footage, you’ll probably discover that it takes an actual lifetime to edit your video content. What’s more the prospect of fine-tuning hours of footage into a few minutes of captivating content can be nerve-wracking. What are you missing? We can’t say for sure but we can offer you a host of helpful hints and tips that are sure to help you cut down the time you spend video editing. Continue reading our blog to discover our top 5 tips.

Tip 1: Know your software

Let’s face it, this isn’t rocket science but is certainly something many of us take for granted. Like riding a bicycle, the proficiency at which we edit video will only improve the more familiar and accustomed we get to use it. As the old adage goes, “Practice makes perfect.”
Spending more time honing your skills will make crafting sequences second nature, allow you to learn helpful shortcuts as well as learn what works for you and what doesn’t. To assist you in learning keyboard shortcuts (your ace in the hole), simply type them out and print them out so they are readily available until you no longer have to reference your cheat sheet. Once you know your software through envisioning each masterpiece will be a walk in the park.
Some popular and effective video editing software includes:

Tip 2: Have Foresight

This is more planning than anything and will require substantial flexing of your creative muscle. Before you even set out to record your footage have a clear and concise vision of what your final product will be. Use this as a guideline as you film and while you may still have footage that you won’t necessarily need, you won’t have to bear the burden of sifting through as much video as you would if you shot arbitrarily. Quite simply, knowing the overall message and narrative of your content from the onset can be such an invaluable asset.

Tip 3: Organise

We don’t just mean your workspace, although that has its benefits too. Putting together film that lasts even just a mere three minutes requires a multitude of files. Without the proper organisation finding those files can become considerably challenging. What’s more, sometimes the search function on your computer somehow seems to falter and worse yet, sometimes we forget the file names themselves, let alone their location.
The first step of a two-prong solution is to decide on a precise naming convention for your files. This way files will be logically ordered when saved and easier to find. Similarly, use descriptive file names because trying to remember what footage is on file 20170928_131156_1080.mov can be a pop quiz that simply isn’t worth taking. In addition to following a precise naming convention, creating folders that act as storage bins for different types of files relevant to your editing will help you locate each file type when editing your video. For example, as suggested by PremiumBeat,  you could create the following folders:
  • Footage
  • Project Files
  • Graphics
  • Audio
  • Images

Tip 4: Find your music

Above, we just spoke about the importance of being able to find your files effortlessly once they’re saved locally. However, finding and selecting your music is something that can be painstakingly time-consuming. Once you’ve established the general outline of your video and can define different emotional tones that take place through it, it is time to find your music – all of it. Rather than find one song and then go out searching for the next one for the next scene; it is better to find all your music at once. We have all experienced the hypnotizing effects of Youtube. If time is of the essence, do the utmost to limit your time searching for music.

 Tip 5: Process, process, process

Putting together a work of art is no mean feat, and just like any work of art video editing needs you to work systematically. Rather than aiming to perfect your favourite scenes haphazardly then having to wrack your brain trying to create fluidity in your final product, work systematically from the beginning. Furthermore, make sure to save frequently as you go along. There’s only so much stress and strain our hearts can take, losing hours of video editing is something we could very much do without.

Bonus tip: Don’t do the editing at all

But how are you supposed to…? Allow us to answer before you finish. Sometimes getting a helping hand isn’t the end of the universe and can very much be the difference between mediocrity and brilliance. There is a host of professional video editing companies, such as Studio 52, that can not only complete the work to the deadline but ensure a quality finish. Talking to the experts is always worth considering.
Studio 52 is a renowned company for Audiovisual production specialising in Corporate VideosPromo Video, Construction Timelapse Videos as well as SOLAR POWERED TIME-LAPSE VIDEO for recording and monitoring of construction sites, maritime industry, oil & gas industry etc…
Studio52 Timelapse video production services includes site survey, installation and timely delivery of top quality timelapse videos across UAE, Kuwait, Saudi Arabia, Bahrain, Oman,& other middle east areas.
Watching a time-lapse video of your project is fascinating. In just a few minutes you see the entire projects process unfold.To know more about our Timelapse video services.

Wednesday, 15 November 2017

SOME FACTS ABOUT HOW OUR TIMELAPSE VIDEOS IS USEFUL TO MARKET YOUR BRAND



YES, YOU NEED A TIME-LAPSE VIDEO NOW! Here’s why….
Progress. Evolution. Change. It’s not so surprising that we are living in a modern world that keeps adapting to various changes. These changes happen so rapidly that we may never keep track of each step that we have passed by. As for today’s market, staying on the trend helps you to survive emerging challenges from competitors. But becoming the trend sets you higher than anyone else as you are considered as the benchmark of the market.
With all these situations at hand, one easy solution is to venture into strategies that are unconventional. And one of which is through the use of time-lapse videos. Having a time-lapse video for your business keeps you on an edge against competitors and here’s why:
  1. It easily tracks your progress – people are very visual when it comes to the level of growth for any business. A growing business is a stable business. It is easier to market your brand if customers get to see that the project is well funded and has a continuous improvement day by day.
  2. It ensures orderliness – When everything goes according to the right track, your business would easily find its way to a boom. By daily monitoring each step, you avoid flaws that may affect your business. Like they always say, “prevention is better than cure.” People would be much drawn to your business if they see how thorough you are in every detail of your project.
  3. It gives a high level of security – There are cameras everywhere! This is also one thing that people look at for business establishments. Whenever they feel safe and secure, they have a high level of trust for the business. Which in return would give a positive image for your brand? Also, it prevents possible threats that may arise.
  4. It maintains an eco-friendly environment – The materials and equipment you will be using for your business are well monitored. This allows you to be conscious of every step that you make for the business. By doing so, you also abide by the city’s health and regulation precepts which gives your business a positive review from the government, attracting people to your business.
  5. It creates a unique presentation for your business – This is your edge amongst competitors. The incorporation of a unique presentation is already a plus for potential clients. Marketing will be easier to do now since you have an aesthetic exhibition of your business.

Friday, 10 November 2017

ARE YOU MARKETING TO MILLENNIALS? HERE’S WHY YOU SHOULD INVEST IN SOCIAL VIDEO MARKETING AND VIRAL VIDEOS




Capturing the Millennial Market: Taking advantage through Social Media
The world is going digital. And modern technology is evidently the new form of media. If we would be looking at the demographics, a big percentage of millennial people spend most of their time on their Social Media accounts like FacebookTwitter, and Instagram. Also, these platforms are reinventing their ways as to how they could engage more audiences to keep their focus on their accounts. They are trying to make these platforms as a one stop site for everything you need. Facebook for instance has widely evolved and adapted to the needs of this generation. Videos are automatically playing, interactive games, daily stories, and a lot of improvements that focus on engaging users.
Wise market players have taken advantage of this advancement by placing their ads on these platforms. With just a click, you can share any video content and gain comments and reactions from users. Social Media videos are easily picked up by major Media Platforms if they get really trendy. Marketing your brand will be easier and it saves you less time as well. Based on user reactions, you can easily gauge the strengths and weaknesses of your ad.
Viral videos will continue to spread when it is executed perfectly. These kind of videos are all over the Social Media. And one thing that makes them viral is their unconventional idea. One common element that most of these videos contain is that they capture the heart of the audiences. If you are able to capture your audience attention from the start and maintain the momentum until the end, it would likely turn out to be an effective marketing strategy.
Be very particular with the span of time as well. Millennial people have a short span of attention as they have a lot of things to focus on. Make sure to fit in all the key messages you need in a limited time. The simpler the approach, the greater the recall. One impactful statement or scene could already make your ad viral. Be very specific with the key message that you want your audiences to remember.
Make a strong call to action. Having known that you have captured your audience, make sure that you persuade them to do what you want them to do. Not everyone who shares your video is an instant consumer. Be strong on this part for this would be your gauge for the effectiveness of your ad. Millennial people could be easily persuaded if you know how to ride with the trend. Invest in Social Media and Viral Videos now!

Tuesday, 7 November 2017

HERE ARE SOME FUN FACTS ABOUT HOW OUR INSATIABLE NEED FOR TIMELAPSE VIDEOS IS A REASON TO USE IT TO MARKET YOUR BRAND NEED



YES YOU NEED A TIMELAPSE VIDEO NOW! Here’s why….
Progress. Evolution. Change. It’s not so surprising that we are living in a modern world that keeps adapting to various changes. These changes happen so rapidly that we may never keep track of each step that we have passed by. As for today’s market, staying on the trend helps you to survive emerging challenges from competitors. But becoming the trend sets you higher than anyone else as you are considered as the benchmark of the market.
With all these situations at hand, one easy solution is to venture into strategies that are unconventional. And one of which is through the use of timelapse construction videos. Having a timelapse video for your business keeps you on an edge against competitors and here’s why:
  1. It easily tracks your progress – people are very visual when it comes to the level of growth for any business. A growing business is a stable business. It is easier to market your brand if customers get to see that the project is well funded and has a continuous improvement day by day.
  2. It ensures orderliness – When everything goes according to the right track, your business would easily find its way to boom. By daily monitoring each step, you avoid flaws that may affect your business. Like they always say, “prevention is better than cure.” People would be much drawn to your business if they see how thorough you are to every detail of your project.
  3. It gives a high level of security – There are cameras everywhere! This is also one thing that people look at for business establishments. Whenever they feel safe and secure, they have a high level of trust for the business. Which in return would give a positive image for your brand. Also, it prevents possible threats that may arise.
  4. It maintains an eco-friendly environment – The materials and equipment you will be using for your business are well monitored. This allows you to be conscious of every step that you make for the business. By doing so, you also abide by the city’s health and regulation precepts which gives your business a positive review from the government, attracting people to your business.
  5. It creates a unique presentation for your business – This is your edge amongst competitors. The incorporation of a unique presentation is already a plus for potential clients. Marketing will be easier to do now since you have an aesthetic exhibition of your business.

Thursday, 2 November 2017

AFTER 40 YEARS, STUDIO 52 OPENS AUDIO VISUAL FACILITY IN SAUDI ARABIA




Studio 52, the premier Audio Video production company in the Middle East has announced that it has just launched full service facilities in KSA with offices at Jeddah, Riyadh and Al Khobar.
Studio 52 has been in business for 40 years creating Corporate Videos, Still photography, Aerial video and stills, Time lapse, Animation and all forms of audio work for some of the worlds largest and most sophisticated companies, like BP, Baker Hughes, Schlumberger and Le Meridien.
The company has production studios in many countries throughout the Middle East, and now, Studio 52 has added to its kitty, permanent production facilities in Saudi Arabia
Moiz Saeed, owner and CEO of Studio 52 says “When executives are given the job of producing an important video for the company, their stress levels go up through the roof. Because it’s not only their career on the line if the video turns out amateurish or offensive. The entire image of their company can be seriously damaged – as well as share prices, customer perceptions and future earnings. So it’s understandable that without the stress relieving option of Studio 52 to count on, stress levels had nowhere to go but up”
For 40 years Studio 52 has been claiming to take the high stress out of video production for the savvier executives, because the company has the expertise, the equipment and the people to ensure that problems are seamlessly solved and the project is on time, on budget and of remarkable quality.
The new Studio 52 facilities can be called at the number: +966500183012