WOW YOUR CLIENTS & BOOST SALES WITH ANIMATION VIDEO

We have been witnessing a lot of marketing ideas these days; every marketing team is trying to bring something new, something innovative in their marketing strategy that can increase conversion rates and boost sales. These ideas include free sampling, flash mob, concept based communication, short videos, testimonials, creative print advertisement and what not, but still there is one medium which is not explored much, i.e. Animation video or 2D 3D animation video.

We all know the importance of videos. As videos provide a great sensory experience, the communication done through video is easy to remember for target audience. In fact, Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. Going back to animation videos, there are many reasons to include 2D 3D animation in your marketing strategy and many types of communication where animation videos can be used.

Let’s begin with the USE OF ANIMATION VIDEOS

1. Product or Service Explanation Video

Where the process of product use is impossible or difficult to explain, 2D or 3D animation is the only option left for product explanation video. For an example, for medical industry, how any medicine works once consumed is impossible to explain through shot video but the same thing is very easy to execute in the case of animation video.

2. Company Presentation

When there is too much data in presentation to serve to your client, it is always better to present in a form that is appealing. It will interest your target audience and the chances of conversion will increase.

3. Advertisements in Animated Format

Animated advertisements on TV bring themselves out of clutter. Colors, music, script, perfection of animation videos make them a piece of communication that is different from other advertisements running on TV and hence, they are remembered by viewers for longer period of time.

Now, REASONS TO CHOOSE ANIMATION VIDEOS

1. Cost effective

Everything is computerized, so no cost for venue, props, actors, lighting, makeup man, cameras or any other equipment.

2. Freedom to Imagine

Animation studios can turn impossible into possible. Your wildest imaginations can be executed with animation video, such as flying elephants, water and fire together, anti-gravity and what not.

3. Fetches Traffic

As mentioned above, video fetches traffic on website and because of which Google ranks your brand higher, when specific words are searched.

There are plenty of Animation production companies and video editing studios in Dubai – the media city, but you need to choose the one who can understand your business and have experience in working for industries that are similar to your business.

At Studio 52, we have versatile experience of 4 decades, command on more than 20 languages & plenty of dialects and excellent technical know-how to make a master piece of communication for your brand. We have more than 2000 contended clients who make us proud on our expertise of delivering audio visual services with utter perfection. If you think, you should explore the world of animation in a way that give you a great reward in your sales figure and wow your customers, connect with us at www.studio52.tv/contact

EFFECTIVE WORKPLACE SAFETY TRAINING – A STEP BY STEP GUIDE

Prospect of safer workplace is desirable from the perspective of employers as well as employees. But to realize this objective concrete action has to be taken. Developing an effective program for health & safety training in the workplace and implementing it thoroughly requires investment of efforts, time and monetary resources. But as it goes, the juice is worth the squeeze. Cultivating a culture of safety and productivity will result into fewer workplace injuries & claims, increased employee motivation, less downtime and more productivity.

Here’s step by step guide on how to develop and implement workplace safety training program which is compliant with OSHA regulations. You may find a lot of material on this subject elsewhere on the internet. However in this guide we have broken away from the tradition and made it relevant to the current times.

1. Identify the problem

First step is to carry out an inspection into what is compromising safety of employees. Analyzing what is causing workplace accidents and injuries. Is it due to workplace environment? Or due to the lack of knowledge or technical skills of employees? Or because of lethargy or lack of motivation? Identifying the culprit will play a decisive role whether a new training program is required or not. And if required then what type of training shall be provided.

2. Determine the type of training required

A new safety training program will be the most effective if safety is being compromised due to poor knowledge or technical skill of employees. In this case a thorough Job Hazard Analysis needs to be carried out to throw light upon potential hazards and select the type of training required to address the underlying issues and recommend the safest way to do the job. A different approach may be required to if the problem is identified with motivation, work environment or other factors.

3. List out safety training objectives

You must know in advance what you want to achieve through new safety program. State the objective of the training and results you want to achieve very clearly. This will help in evaluating the effectiveness of the program, measuring results and taking corrections.

4. Develop effective safety training program

Once goals are defined, you need to decide on the method of training. In today’s age where human attention span is only 8 seconds, which is shorter than a goldfish, the best way to provide training to employees is using workplace safety training videos. Safety training videos 2017 is increasingly becoming a popular trend. After all, using safety videos in the workplace makes training more engaging, less boring and facilitates online safety training for employees.

5. Implement the safety training program

This is the most crucial part of workplace safety training. Create a proper schedule to provide the training. Give employees a through overview of the subjects that will be covered in the training. During the training encourage participation from employees so that learning becomes interesting. Solidify learning by practice and follow up.

6. Evaluate effectiveness of the safety training program

It is important to evaluate the training program’s effectiveness to ascertain whether established objectives have been achieved or not. Conduct interviews of employees and ask for their feedback. Ask training supervisors to share their views about whether training has enabled desired change of behaviour. The most precise indicator of the success of training program is the noticeable decline in the number of injuries and incidents in the long run.

7. Improve safety training program

As per the gathered feedback, identify gaps in learning, if any. Find out what worked best to influence employees’ behavior and achieve desired outcome. Admit theses learning to improve the productivity of safety training program.

If you are concerned about creating a culture of safety in your organization, Studio 52 can help you with workplace safety training videos, construction safety training videos or any other training videos you need. Our videos will drill the message of safety in the subconscious of employees and sharpen their agility as well as presence of mind. For more information on safety training videos, you can get in touch with us at +971-4-454-1054 or visit http://studio52.tv/safety-training-video-production/

GRAB ATTENTION OF YOUR AUDIENCE WITH IMPRESSIVE RADIO ADS

With 47 radio stations, the UAE is one of the countries that have highest number of radio stations in the world. When you include radio in your business strategy, you can grab the attention of 80% of the UAE’s population. But as we know, it is always easier said than done.

Here the big puzzle is how to reach mass with an impact that converts target audience into customers and customers into loyal customers. The answer is by making your radio ads impressive. Now, impressive advertisement doesn’t mean flowery words only; an impressive radio is the apt combination of perfect timing, voice, quality of sound, effective scripting and a lot passion and dedication.

So, let’s understand what makes a radio advertisement an impressive radio advertisement.

1. Know Your Target Audience

As it has been aptly said that everyone is not your customer; you really have to pick your target audience, understand them, need to know about their listening choices, research about when they do listen to radio, what radio stations they listen to and then you are required to air your advertisement in between the programs.

2. Script is the Soul

Script is the combination of words that includes USP of your brand, call to action, and at the same time the script should be a piece of writing that your target audience cannot forget when executed.

3. Voice for Script

Work of voice over artists is not just about reading scripts, it is way more than that. As radio is a non visual medium, the voice of an artist brings life into your script. You may feel like executing script on your own, but never do that until it is the demand of the script. Let a professional script executed by a professional artist.

4. Don’t Neglect Sound and Quality

Poor sound or recording quality can damage the overall creative. That’s why choose sound that fulfills the requirement of your script and never compromise on quality.

Advertising on radio stations of Dubai or the UAE is not a big deal, but effective advertising is indeed a huge deal. There are plenty of radio advertising companies or radio advertisement makers in the UAE; you need to find which has versatile experience and interest in your brand.

Studio 52, you can call it a media agency or radio advertising agency or experienced company that provides complete audio visual solutions. We have been in the business of radio commercial recording for ages. We have worked with renowned startups to giant businesses and made radio advertisements that did wonder for their business. We have an extensive library of sounds and our voice over artists know more than 20 languages and plenty of dialects to deliver radio advertisements.

If you think, with Studio 52 your business can achieve unattainable growth, connect with us at www.studio52.tv/contact

GUIDELINES TO CHOOSE TELEPHONE HOLD SERVICE PROVIDER

On hold messages are a great way to sustain interest of callers and at the same time advertising your business. In fact 85% of callers prefer on hold messages over silence. It is proven that callers stay on the line up to 25% longer when provided with on hold messages compared to silence or mere background music. So, it is obviously a wise choice to go for on hold messages. And just the same, it is equally important to select a right telephone hold message provider. Because the highest proportion of your marketing budget is spent on inducing a customer call. So when you do receive that call, you must leave no stones upturned to ensure that the call is handled efficiently. Here are tips that will help you selecting an appropriate telephone hold message provider.

1. Does it have experience?

Sometimes on hold music and message companies have latest technology and young team, and they forget on experience, but you can’t forget while considering telephone hold message production company. Check their overall experience and type of industries it has worked for.

2. Do you check the portfolio?

The audio production house may have an extensive experience, but is it relevant to your industry? Before initiating the partnership, go through their portfolio thoroughly. See, whether you can observe any relation between their portfolio and your objective? Go through each client’s testimonial and know about their experience and success story. Because happy and satisfied clients are the sign of capable message on hold service provider.

3. Is there value for money the package?

Understand various packages before making any deal with audio production company. Some include scripting, some include only production, some package gives services from concept to execution. Explain your need to telephone hold message service provider company, get a quote or suitable service package for that and after analysing all the aspects of package, select the most cost effective and appropriate package for your brand.

4. Do you listen to their telephone hold message?

You can make custom on hold message, advertising on hold message or put music in your telephone hold message; whatever you give to the person who is on hold should have the quality. The poor quality or technical error or continuous disruption can damage your brand in terribly. So, never compromise on quality. Listen to their messages, feel contented with their work and then begin the project.

At Studio 52, we have experience of more than 4 decades in delivering audio visual solutions to start-ups to giant businesses of various industries. Our team can communicate in more than 20 languages and plenty of dialects with great fluency. If you wish to grow your business with telephone hold message or any audio video solutions, connect with us at: http://studio52.tv/

GIVING VOICE TO YOUR BUSINESS AMBITIONS

We are living in a world that is called the era of revolution. Everyday new technologies, new ways of promotions and new approaches to clients are taking place and every business that want to crack the deals has to give their promotion a fresh approach.

Studio 52, being one of the leading audio visual system companies in Saudi Arabia provides all the audio and video solutions to nurture your brand. We have a lot to talk about our offerings, but today we will see audio solutions in business. Major services from our audio production studio include

• Telephone Hold Message

Audio solutions curated by Studio 52 give your business an opportunity to handle calls with efficiency, accuracy and professionalism. Our telephone hold messages are designed and executed in a way that leaves your customers satisfied.

• Interactive Voice Response (IVR)

Being a prominent digital audio company of Dubai and entire Saudi Arabia, we understand your business requirement precisely and produce customized IVR that interacts with caller and guide them with the precise information in a pleasant manner. And if you need we can connect callers with a customer care representative who can solve the query in the most satisfactory way.

• Multilingual Language Dubbing

Team Studio 52 dubs messages in different languages without losing the authenticity of the message and originality of different language.

• Audio Books

We as an audio company in Dubai are highly experienced in making the story more appealing by adding thrill, drama and suspense with perfect pauses and pace. We make the experience of listening to stories of all genres of books such as fiction, non-fiction, DIY, self-improvement, spiritual, education, professional courses and more alive and enthralling with excellent voiceovers. 

• Radio Commercial

As radio commercials don’t have any visual support, it’s very crucial to present your message in an appealing way. Thus, we have mastered the art and science of radio commercial. We turn the information into interactive content with attention detail that influences buyers in making their decision in your favor.

• Promoburst

Promoburst is an opportunity to promote your service, product or offer when you put callers on hold. Promobursts created by us are response evoking and at the same time empower you to extend brand loyalty by inviting them to try your other services.

Why Studio 52?

As you know, we have versatile experience of more than 4 decades and a team of professionals who take every step that work in the favor of your brand. But apart from that, while purely talking about audio production we have many reasons for which you can choose us in Saudi Arabia.

• Innovative message
• Extensive library of background sound
• Voice over in 20+ languages and plenty of dialects
• Specialized in multi-lingual communication for a wide spectrum of industries
• Precise modulation of tones to strike the right chord of emotions
• Embedded with special sound effects to keep the listener intrigued
• Delivery in short turn-around time

We are one of the renowned audio visual integration companies in Dubai and entire Saudi Arabia, and we have a lot to offer to make your business successful. Are you ready to begin success journey for your business? If yes, then connect with us at: http://studio52.tv/contact/

ENHANCE YOUR BRAND IMAGE WITH PICTURE PERFECT PHOTOGRAPHY

Every photo tells a story. This holds true, be it personal photography or corporate and event photography. In a way your corporate photography is the autobiography of your company; it narrates stories about your company. That is why it is substantial to hire professional photographers for your corporate and event photography. Being a leader in media production for 40 years, Studio 52 has expertise and experience to cater to your commercial photography needs. We provide services for corporate photography, event photography and aerial photography in Dubai.

Corporate Photography Dubai

Formal and casual corporate photography of staff is required to be published in company website, magazines, social media networks and other publications. Our expert photography will strengthen your company’s image and help you attract more prospects with high resolution corporate images. Whether you need portrait headshots or office headshots in corporate background, group photos in corporate background or contemporary office photography, we spell authority in all. Our team is abreast with latest innovation and know-how of right equipment to use, angles, lighting, what types of shots need to be captured and retouching of photographs.

Event Photography Dubai

Studio 52 provides best in class event coverage services for corporate events, conferences, seminars, medical CMEs, workshops, award shows, exhibitions, trade shows and other such events. We have documented and captured events for clients of all sorts; big and small, local and global. It doesn’t matter if the event is in-door or outdoor, in day time or night time, we know how to capture best photographs in available ambient light. Guided by experience, we know which are the key moments of your event and how to highlight them in a way which makes both you and your clients proud.

Our team is appropriately dressed for the event. Because attire also matters. Whether business attire is required or casual, we coordinate with the event organizer in advance to confirm their dress code preference. Our team reviews event schedule in advance so that they can be in the right position with the right equipment at the right time.

We are also quick in the delivery of footage and can provide photos and videos within 48 hours, so that it can be used for event promotion.

Aerial Photography Dubai

Aerial photography by drones presents a remarkable scope of capturing footage from unbelievable perspectives and angles. Using state of the art drones and full size helicopters we can capture bird’s eye view of construction progress, skyscrapers, townships, resorts, entertainment parks, factories, yards, hotels, vessels and onshore & offshore rigs. We can also make incredible drone time-lapse videos of your project’s construction progress, which can leave your audience mesmerized when used in project presentation.

Good photography has great potential to make a big difference in your brand’s image. If you are looking for professional photographers in Dubai for any corporate event, occasion or reason, Studio 52 can partner with you. To check our portfolio and learn more about our services go to http://studio52.tv/ and visit section ladled ‘Imagery’.

SAFETY TRAINING VIDEOS THAT RAISE AWARENESS AND STANDARDIZE SAFETY COMMUNICATION TOO

Are your employees safe? If you think yes, think again! Today, many companies operating in hazardous industries such as oil & gas and construction have begun taking cautious measures to ensure safety of their employees. They have also evolved their safety communication methods with time and have adapted video safety communication. While these efforts are commendable, clearly, statistics has a contrasting story to tell. In Dubai, 25% construction death occurs due to lack of training and 74% of workers believe their training is outdated. This shows that there is a fundamental dissimilitude from the perspective of how organization and employees view safety. Merely providing safety training and evolving communication methods is not enough. Safety training videos being used for providing training to workforce have to be extremely engaging and impactful in order to achieve the desired results. And for that you need to partner with someone who can spell excellence in training video production.

Studio 52 is a leading training video production company. Having over 40 years of experience in audio-visual communication, we have helped many companies across the UAE and USA with excellent safety video production. Effective to the cause our workplace safety training videos work towards creating an environment where every employee returns home safely to their family. Here are few distinctions which enable our videos to go from merely serving as a means to provide training to actually realizing safety goals at the ground level.

Understanding client’s needs

Creating a safety training video for clients is just a part of our services; our ultimate objective lies in understanding and overcoming the safety communication issues faced by the client. We collaborate with the client and collect opinions of the employees. This provides us critical insights for effective training video production.

Understanding of industry

Studio 52 has worked with many leading clients from diverse industries. Our team has visited and filmed at over 400 onshore and offshore rigs. We have also catered to many construction companies. Such elaborate industry experience equips us with the right tools and techniques to understand and capitalize what works and what doesn’t.

Audience engagement

A major problem with safety training videos nowadays is that they overlook the importance of audience engagement. This is what leads to the lapse in communication. At Studio 52, we have acquired command in producing dramatically engaging and emotionally appealing safety training videos. Our videos don’t just pass on the message, but drill the message in subconscious mind of the employees.

Interactive learning

Apart from making videos more engaging, we focus on making the process of learning more interactive. Each section of the video is followed by relevant question-answer session. This ensures that throughout the training there is a two-way communication between the instructor and employees. On one hand it increases attention span of the trainees whereas on the other hand it increases recall value of the training being delivered.

2D/3D animation

We have a team of 2D/3D animation experts who can embed spectacular animation in the video. This makes it possible to demonstrate those aspects of training which were earlier impossible to showcase. For example H2S related emergency. You can’t actually expose the employees to H2S. All you can do is, give strict warning of consequences that will occur in case rules are flouted. But with the help of animation video, the entire accident/incident scenario can be recreated, entailing the story of fatality and loss inspired by real experiences.

Evolving and sustaining a culture of safety is definitely a challenging task. But equipped with our effective safety training videos you will be empowered to realize your vision of zero accident workplace. These videos can also be utilized for providing online safety training for employees. You can see safety videos we have created for our clients here http://studio52.tv/video/safety-training-video/

Don’t wait. Make health and safety training in the workplace a priority, because safety doesn’t happen by accident.

THE POWER OF DOCUMENTARY STORYTELLING IN BUSINESS

Let’s begin this blog post with basics…

What is Storytelling?

Storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific audience.

What is the importance of Digital Storytelling in business?

1. Interactive

Storytelling is not like reading a chapter. It is a multi sensory experience. It is about with different gestures, expressions, pauses and fluency involving audience when they are watching your business video.

2. Language

Stories are told in a language that people understand. As per audience’s language preference, video can be dubbed in different languages without making a huge cost.

3. Power to Survive

The content presented in the form of story is remembered by people for a longer period of time. Don’t you believe?

Do you remember the stories told to you in your childhood? You may not remember the whole story but you would remember the heart of the story. That’s what happen when watch Digital Storytelling.

So till here, it establishes the fact that storytelling cannot have any substitute. So, let’s move forward to one of the trending techniques of storytelling i.e. Documentary Storytelling.

Documentary Storytelling

If I have to explain in the simplest words about Documentary Storytelling, I would say, ‘It’s about bringing your hidden world in the sight of your target market in the form of video.’

In the world of business, documentary storytelling is also referred as corporate documentaries or promotional documentaries. You may think how documentary is relevant in business or what is the need of documentary while developing business strategy? Then, let’s move forward and discuss its power in business.

1. Scenes behind the Stage

Your customers see, consume, experience the final product but they don’t know how it is developed. They are curious to know the story of the service or product they use. Documentary video is not just a recording, your brand ‘s personality is captured by video production house or business video production company in it.

2. Credible Information

As your brand’s information is not given by any third person; being a company, you yourself are educating your target audience with the medium of corporate documentary by partnering with one of the best media production companies in Dubai, people have strong reason to trust the content.

3. Objective Oriented

You can select what part of your world you want to present in front of your target audience such as, how company operates, work culture, production unit, team, traditional values, overview of company, history of your brand and anything you want to portray; the scope is huge.

4. Helpful to Develop Familiarity

Documentary business video developed by promotional video production company helps your company develop the sense of familiarity with your brand in audience; because somewhere your target audience knows your brand inside out. It helps you increases the level of trust and conversion rates too.

Documentary business video is what trending in the business world at present and no business strategy would like to exclude it as this video helps brand to connect with customers emotionally. There are plenty of production companies in Dubai, media city, but you need to choose a company who has expertise and experience in working with brands as yours.

Studio 52 is Dubai’s one of the most renowned audio video production houses. We have versatile experience of more than 4 decades. We have worked for more than 2000 reputed clients and delivered the results which exceeded our promises. Our video production services include corporate video, safety training video, timelapse video, construction video, sound bite video, 2D/3D animation video and TV commercial. We think Studio 52 can be an indispensable part of your success story, if you think documentary business video can help you touch new heights of success, connect with us at: http://studio52.tv/contact/