Friday, 30 June 2017

WHY BRANDS SHOULD INTEGRATE VIDEOS IN THEIR BUSINESS STRATEGY?


With the onset of internet, marketing tactics of brands have drastically changed. The constantly evolving digital era has compelled more and more brands to incorporate video content in their business strategy. To top that, now there is smart phone revolution which has made videos ever more consumer-friendly. In fact, over half of video content is watched on mobile. Furthermore, mobile video consumption is expected to increase 11 times between 2016 and 2020. Due to popularity of video format, media production companies in Dubai are also on the rise. These trends are indicative that video production in 2017 is the need of the hour. Here are more reasons that have made promotional videos an integral part of branding strategy.
Highly effective
Whether you want to strike emotional chords of your target audience or want to charge them with a motivational message, whether you want to explain your products & services or want to provide training, video has been proven to be highly successful in yielding desired action.

Lasting impact
Different mediums of information dissemination appeal to different parts of the human brain. Research shows that videos being a multi-media package involve more of the brain in learning process. That is why 80% of viewers are able to recall a video that they have seen in the past 30 days.
Increases interest
Videos have the power to make learning more engaging. Give your clients a brochure, and they will hardly read one or two pages and flip through it. But when you present your content in video format, it will keep your audience hooked for a longer time. Even research says that 65% of users watch more than ¾ of a video.

Easy to share
Videos can be easily posted to various social media sites and can also be easily shared with the click of a button. According to a research, videos posted on social media sites generates 1200% more shares than text and images combined. This high potentiality of videos to be shared ensures that your message reaches to a wider audience at a minimum expense.

Helps in SEO optimization
In today’s age of digitization, every entrepreneur wants their business websites to rank high in search engines in order to enhance convenience of users as well as to increase website traffic. Embedding a video to your website helps you in achieving this objective.
Video is the future
By 2019, videos will account for 80% of all Internet traffic. This is humongous. This is proof that video is here not just to stay but to rule the roost. Video is the future of communication and how businesses will do branding.

There are many media production companies in Dubai. However, if you are planning to promote your business through videos you should select a promotional video production company that can meet your expectations. Studio-52 is a Dubai based audio-video production company having more than 4 decades of experience. We have on board of a team of specialists equipped with the knowledge of latest video production techniques. Whether you are looking for production of corporate video, product or service video, promotional video, training video, TV commercial or any other type of video, we can provide you end to end services. You can visit our website www.studio52.tv/ to see videos we have created for clients from a diverse spectrum of industries. So go ahead, grab the wonderful opportunities videos may offer your business.

Thursday, 29 June 2017

VOICE OVER AGENCY DELIVERING PERFECTION FOR YEARS



When voice strikes aim, conversion rate increases. We being voice over recording studio, IVR company, telephone hold message producer, music recording company or just one stop audio production house provide wide range of audio services that include telephone hold messageinteractive voice recording, call centre recording, multi-lingual recording, in-store message and radio commercials.
We are a company with 4 decades of versatile experience but that is something all know. So, I will talk about what makes us favorite of business people when it comes to Telephone Hold Message and IVR. But before moving on it, let me present quick facts that will bring the need of Telephone Hold Message and IVR in spotlight.
Telephone Hold Message
  • On average 7 out of 10 business callers are placed on-hold (You see a humongous opportunity to covert target market in your clients)
  • 88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 20% said that they have purchased additional products based on information they heard while on-hold.
  • 34% of callers who hang up will not call back (You may never get chance to connect with them again)

IVR
  • 40% of customers prefer self-service to human contact. (And as we know customer is king)
  • By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human (Who would want to stay behind in the competition of developing strong relationship with customers?)

Hope these would have helped you understand the necessity of Telephone Hold Message and IVR in today’s time. Now, let me tell you why Studio 52 should be your preference while selecting an audio production company for your business.
  1. Background music
Sound is a crucial part of any audio message. We have an extensive library of wide range of sounds to complement voice message of your brand.
  1. Pool of Languages
To cater a global clientele, our team can deliver message in more than 20 languages that include Arabic, Hindi, English, Urdu, and plenty of dialects.
  1. Prompt Delivery
We understand the importance of time in your business; hence, in as short as 2 days after approval of script, we deliver the audio solution.
  1. Caller-friendly
We believe technology can be as interesting as interaction with humans. So, we script and execute IVR and Telephone Hold Message in a way that enhances customer experience.
  1. Apt Audio Solutions
First we understand your requirement and then develop IVR or Telephone Hold Message so, the time of delivery can be reduced and callers’ queries can be solved effectively.
World is moving towards digitization and in this process to hold the customer loyalty, we need to stay connected with customers in a way they like. Studio 52 is a company who provides IVR System and Telephone Hold Message in Dubai to over 2000 prestigious clients and numbers are still growing. If you think Studio 52 can unlock the opportunities of growth, connect with us at www.studio52.tv/contact

Wednesday, 28 June 2017

VIDEO TRENDS IN THE BUSINESS WORLD



In this digital world, we all know the importance of videos in the business world. In fact, in plenty of previous blog post, I have discussed the importance of videos, why industries across the world use videos and why it is difficult for any business to sustain without videos. We have discussed benefits such as increase in conversion rates, boost in web traffic, awareness among customers and infinite more benefits.
That’s why, I won’t discuss that today. Instead I will focus on what kinds of videos can work for your business. I will discuss the trends of videos in the business world.
So, let’s get started.
  1. Corporate Video
Corporate video is created to serve corporate’s purposes such as product branding, brand image shifting, brand promotion, etc. 58% of B2B marketers rate videos as the most effective content marketing tactic; because when people watch video they don’t get bored and they remember the content for longer period.

  1. Construction Video
Construction of a cottage or a hundred-storey building, construction video is the best way to document your project from beginning to its completion. Apart from being a cost effective method of monitoring, it gives you a tremendous opportunity to showcase your project in exceptional way. According to a research, YouTube is used by 68% of contractors as social media. And as you know YouTube is all about videos. But videos are not limited to YouTube, you can share your video on any platform, such as Whats-app, Facebook, Twitter, LinkedIn and plenty of others. Construction video also provides a humongous opportunity to develop a compelling portfolio over the period of time.

  1. Safety Training Video
Safety training has become a huge concern at the sites where high amount of risk is involved. Failure in providing relevant training to workers can lead to life risking disasters. A research indicates that 69% of construction companies have a serious lack of understanding of Health and Safety policy importance. That also includes educating their workers about their jobs and risks involved in it. To overcome this problem, companies need to provide training in an effective way. Giving training by presenting slides or pictures cannot be as effective as safety training video can be. Because if a picture is worth 1000 words, a video is worth 1.8 million words.

  1. Product Video
Product video explains product. When you air product video, your target market becomes familiar with your product and the conversion rates increase. As per one study, 90% of the respondents say that video helps their buying decision; well, that’s a huge number.
So, I discussed 4 kinds of trending videos. But any inefficient video is equal to no video. That is why your video needs to have
  • Convincing content
  • High resolution
  • Excellent sound quality
  • Not too heavy size
We understand that it’s easier said than done, but producing video is our routine and passion. So, if you are looking for any video production partner, we can deliver videos that bring your brand in your target audience’s focus and persuade them in taking their buying decision in your favor. We have a huge team of experts who know 20 languages and plenty of dialects. Our technical equipment and extensive library of sounds help us produce a professional video. If you think, you and we can take your business to soaring heights, connect to us at www.studio52.tv/contact

Saturday, 24 June 2017

Construction industry is reaching for the sky with Drone Time-lapse Videos, are you ready to adept?



If you are working in the construction industry, you might be familiar with timelapse photography and how it can facilitate documentation, monitoring and marketing of your construction project. If you want to learn about the role of timelapse in construction industry, you can refer our blog post which shows how to Track the Construction Progress with Timelapse Videos..?
However today we want to talk about an altogether game-changing photography technique in the timelapse domain. It’s called drone timelapse; also known as dronelapse, aerialapse, flying timelapse or hyperlapse.

So what is Drone Timelapse?



Drone timelapse or dronelapse is fundamentally a timelapse video shot through a drone – an Unmanned Aerial Vehicle (UAV). It differs from traditional timelapse video in that camera being airborne it presents visual footage from unimaginable perspectives by scaling extreme heights and depths. Another advantage is that rather than showing an event from a fixed point of view it captures series of images representing time lapsing in motion, which is known in the industry lingo as hyperlapse.
Now that we know what drone time lapse is, let’s talk about its benefits.
Capturing footage from unimaginable heights & depths:
Drones present a remarkable scope of capturing footage from various perspectives and angles which could be very unsafe and costly if done manually by installing cameras. Suppose you want to document construction work at the 60th storey of a skyscraper, or want to show view from the balcony at such height, or want to capture underside view of a bridge built over a river, for such footages drone construction time lapse cameras is highly appropriate, quick and safe option.
    • Hovering over location without budging :

        • In any photography, holding camera still is the prerequisite to capturing a stunning image. This is easily achievable in traditional timelapse photography as cameras are mounted in a fixed spot. But in aerial photography if the drone is unsteady, it will ruin the picture quality. However with evolution in drones and camera stabilization technology, it is possible to hover a drone over any location without budging here and there.
              • Motion Timelapse :

              • Motion timelapse, popularly known as hyperlapse, is the greatest availability of using a drone for timelapse photography. Use of a drone facilitates changing position of the camera at desired shot intervals. Drones can be programmed to drift over a location at very slow speeds, so that more than a few shots can be captured from the same spot, which ultimately helps in making the timelapse movie of a project more dramatic and cinematic.

              • Construction site survey :

              Generally cameras are installed at the project site once the actual construction work begins whereas drone Cameras can be brought into the picture even in the pre-construction stage for surveying land area. Whether it’s a project of building a skyscraper or bridge, canal or dam, drone construction cameras are helpful in mapping the topography of any terrain with precise accuracy.
            • Final Words,
              In the coming times drones are certain to become a popular media for construction timelapse photography. However, at present there are very few companies that can provide services for professional drone timelapse photographyStudio 52 Timelapse Division in Dubai is one of them. If you want to make your project presentation standout from the clutter, we can help you make a stunning timelapse movie with the help of drones. If you’re interested in incorporating time-lapse for your business , feel free to get in touch  to see how we can help. To get in touch with us, you can call us on +971-4-454-1054 or visit our website at http://studio52.tv/timelapse..!

Friday, 16 June 2017

Capture Stage Construction with Time Lapse Technology



Importance of events seems to have grown to a great extent in today’s business world. We see a lot of events such as rock concerts, seminars, conferences, trade shows, fair and festivals taking place every other day to help businesses grow. We have also seen many businesses from diverse industries insisting on documenting the entire event. Here entire event includes pre-event too, which includes design, supply, management and operation of all technical elements including audio visual, lighting, staging, rigging and more. But documenting pre-event with normal cameras and producing 10 hours or 15 hours long video of stage construction can be too tedious to make and watch. And ignoring pre-event shoot will make the documentation of any event incomplete. So, what should be done?
Here, time lapse comes in the picture.
Time lapse is an advanced technology, which has become so famous that now it is being used at diverse places such as shopping malls, conferences, events, stores, oil and rig sites and plenty others.

To define time lapse, time lapse photography or videography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. So, when played at normal speed, time appears to be moving faster and thus lapsing. The main objective of time lapse video is it makes it possible to view events occurring over a long interval of time in a short period.
And as an event organizer, why should you adapt time lapse technology?
  • Real Time Monitoring
When your team is working on the construction of stage, you can take care of other work, as you can monitor your team’s work from any remote location. Apart from that, your team also knows that they are being watched so, they become extra cautious and active while performing their tasks. And that is how their productivity also increases.
  • Documentation
We see many disputes occurring among workers and lack of resources at the time of resolving disputes may lead to injustice or it can add to disputes. But when you have documented construction progress, you can use it to resolve disputes.
  • Unique Way to Showcase Your Work
Usually event organizers show the pictures of the end result of construction; in their brochure they mention the quality and type of materials and equipment that they use, while constructing stage. They state that they have a huge team. But just imagine presentation of this entire content in a video format and that too supported by wonderful sound. It would be beyond imagination of your potential stakeholders.
  • Real-time Progress Sharing
Your clients would have this habit of calling you in-between the process of construction and you update them about the progress by just talking or sending pictures to them. The process of sharing the progress has become very easy with time lapse technology. With time lapse technology, you can share real-time progress with anyone, anytime.
  • Social Media Promotion
As the documentation of the stage construction is done in digital format, you can upload it on various social media platforms. It can be mailed to anywhere, anytime and it is also quite easy to download and share. This will help you promote your business and bring people’s attention on your brand.
But you need to remember that an inefficient time lapse video is equal to no time lapse video that is why you need to select a video partner who possesses the experience in capturing stage construction process with time lapse video.
So, if you are looking for a reliable partner for uninterrupted observation of your project’s progress, then Studio 52 is your destination. We are equipped with technology and excellent team to produce high quality time lapse video. We have captured the progress of startups to giant businesses and created path of eternal growth for them.
If you think our partnership can turn the tables for you, connect with us at www.studio52.tv/contact

Thursday, 8 June 2017

Time is ripe for capturing sporting events with time-lapse videos



Everyone loves sports. Some loves football, some loves basketball, some enjoys cricket while some roots for rugby. The game changes but the excitement, ecstasy of fans for their favorite sports remains same. But as fun as it is to watch your favorite game, it is equally complex, tiresome and difficult to successfully manage the entire event. You would understand it perfectly if you are in the business of managing sports events. Imagine there’s football world cup. Two of the most potent teams eligible for the title are clashing. Do you reckon how much efforts would go into making this event a grand success? Beginning from keeping the stadium and ground cutting edge to management of entertainment, security, event coverage and many more of such important aspects of organizing the event have to fall in the right place to ensure that the event happens as planned without a fuss. But all these planning and activities take place backstage. So the audience never gets to know about it. Further, coverage of the event also serves to tell the story of event in bits and pieces.
But now, there is a revolutionary technology available which can address all these issues. Which can tell the entire story of your event – beginning from the planning stage to kick off and closing ceremony – in a seamless manner within few minutes. This technology is called time-lapse photography or videography. Time-lapse photography is a technique in which photos of the desired object, scene, target are captured at a fixed interval of time during the span of activity. These photos are then pieced together and presented as a compressed visual documentary of the actual event. Such manipulation of time facilitates presenting an event or a change occurring over a period of hours, days, months and even years in just minutes. Considering the utilities of time-lapse videos, there is a huge scope for using time-lapse photography in capturing sports events.

Benefits of time-lapse videos for sports events

Tells the complete story
Time-lapse photography is a great way to tell stories. No matter whether the sporting event lasts for few hours or for an entire day or week, time-lapse video helps in summarizing essence of the event. Even if photos are captured at periodic intervals, the movie, after editing, presents the entire sequence in a seamless manner. Not only the actual event, but activities occurring before and after the event are also captured in the time-lapse video, which provides a complete foundation and climax to the story.
Captures the buzz of event
time-lapse video cuts through the monotony of time and presents the entire event as a fascinating visual montage. It captures the minor details yet leaves out the boring part. Take for example the process of a bud blooming into a flower. You would be bored out of your mind if you sat there and watched it grow stage by stage. But if you saw the same process through a time-lapse video, you will be amazed to see how breathtaking it is! It works similarly for the sports event. Time-lapse video captures the zest of audience, the liveliness with which they indulge in the game and all the celebrations. This makes your event and its buzz come to life in true sense.

Showcases resources & capabilities
It takes a lot of efforts to create a successful sports event or for that matter any other event. But a traditional video will not allow an insight into this account. However, a time-lapse video will showcase the entire set up of the event. Prospective investors and sponsors can get an overview about the ability of your team to set the stage for any event of the presented scale. This in turn will help you win new clients and business.
Perfect promotional tool
With time-lapse video, it becomes easy and quick to promote the event. Such videos can be easily uploaded on social media websites and can be quickly shared at the click of a button. Further, social media users tend to watch like and share video content which is crisp and qualitative in presentation. Hence, a time-lapse video can be an ideal tool for you to promote your event to a worldwide audience. It will not only help the event gain recognition, but also set it up to receive the applause it deserves.
Do you want to promote any upcoming sports event? Do you want to explore the amazing benefits time-lapse videos can provide? If yes, then Studio 52 can help you. Studio 52 is a leading specialist in time-lapse and project monitoring services in Dubai. We provide end-to-end services for a wide range of live sports and other events in Dubai and across the Middle East. No matter, whether your project is short term or long term, whether the environment is hot or cold, Studio 52 can help you document your project with specialized solar powered HD camera system and an expert crew. For more information about our time-lapse services, you can visit our website – http://www.studio52.tv/timelapse/

Tuesday, 6 June 2017

Time-lapse videos provide a sea of benefits for maritime industry, are you cashing in?



What is a time lapse video?
Time-lapse photography or videography is a technique whereby the frequency at which film frames are captured is much lower than that used to view the sequence. So, when played at normal speed, time appears to be moving faster and thus lapsing. The main objective of time-lapse video is that it makes it possible to view events or changes occurring over a period of hours, days, months or years in a short period. This summarized visual documentary brings subtle changes to the fore which would otherwise have gone unnoticed.
There are many applications of time-lapse videos such as in construction, security & surveillance, traffic management, oil & gas, environment monitoring, agriculture & ranching, power plants and many more industries. Here’ we will take a look at how time-lapse videos are benefiting maritime industry.

Maritime applications of time-lapse video
In maritime industry time-lapse videos serve to document and monitor construction of ships, floating-out of ships, dry docking of ships and repairs & painting of ships. Time-lapse videos can also be utilized to capture and showcase construction of a bridge over a river or sea, ships passing through canal locks, and even the entire voyage of a ship.

5 benefits of time-lapse videos for maritime industry
Construction of a ship, dry docking of ships, repairs & painting of ships, all these are very complex projects. Documenting and monitoring such projects is critical for a number of reasons like keeping track of step by step progress; for training, education & learning and for promoting the project. There are many more advantages, let’s review each one in detail.

Documenting your project
Time-lapse video helps you document your entire project from the beginning till end. Suppose your company is building a ship, then beginning from construction of hull till the floating out of ship, time-lapse documentary helps you compress the entire process in minutes.
Live monitoring
Most time-lapse production companies integrate time-lapse cameras with a web portal. This allows you to keep real time eyes on the progress of your project with live streaming and photos so that you can coordinate with team and complete the project in time.
Training & knowledge sharing
Time-lapse videos are also useful when you want to document processes and techniques employed in the making of a project to be used as a prototype or for training and analysis. For such knowledge sharing films, intended to capture minor details and processes at every stage of project, extended time-lapse videos are recommended.
Project report
Library of date and time stamped time-lapse images serves as a testimony to events occurred over a period of time. It can be used to seek help in legal matters and also to create an authentic report of project activities.
Project promotions
A cinematic time-lapse movie is the best way to tell the story of your project. You can upload this video on your website, social media sites and share it with worldwide audience. It will showcase your resources, strengths and capabilities to the world and help you gain trust of clients and investors.
Studio 52 – A leading time-lapse company in Dubai
Studio 52 is a leading time-lapse film production house in the Middle East countries. Whether your project is short run or long run, we have resources, capabilities and a highly skilled team of professionals – consisting of photographers, film experts, programmers and engineers – to turn hours, days, weeks, months and years of project work spanning more than 500 hours into a stunning and flawless time-lapse sequence.
Throughout the entire span of your project, our fully customized Web App portal helps you in monitoring and managing your project as well as marketing it to desired audiences with features like Live View images, live video streaming, video recording and more. While we are equipped 100% solar and 100% wireless futuristic American technology to produce high definition time-lapse content, we also have in house post production unit to optimize the quality of your time-lapse video.

Having Studio 52 as your time-lapse partner, you need not to worry about a single thing, as we provide you end to end services, beginning from installation of equipment to commissioning and maintenance throughout the entire span of your project. For more information on time-lapse videos and our services you can visit our website at http://www.studio52.tv/timelapse/