Thursday, 25 May 2017

7 REASONS WHY YOU MUST NOT MISS OUT ON IN-STORE ADVERTISING



Since the inception of mall culture, retail industry has become ever more organized; and so their marketing efforts to woo customers. Nowadays, retailers are pushing the throttle on all marketing channels – old school and modern day innovations – to reach out to their customers. Take any media space – be it radio, TV, print, outdoor, social and what not – retailers are giving a tough competition to every industry traditionally well-known for shelling out big marketing budgets. However as much as out-store advertising helps connecting with new customers and building brand relationships, research suggests that in-store advertising provides more bang for less bucks. The greatest advantage of in-store advertising over out-store advertising is that it allows retailers to broadcast targeted messages even as customers are shopping.
What is in-store advertising?
In-store advertising is broadcasting of targeted messages and branding music inside a retail store. It is a great way to engage, delight and entertain shoppers with personalized music and instant communication of various offers, discounts, point of sale promotions and ongoing campaigns.
According to a research, 70% of shoppers who recall hearing retail audio advertisements find the commercials and announcements to be very or somewhat helpful to their shopping. And 69% of shoppers spend 30 minutes or more in a retail store. Let’s explore furthermore how in-store messages can play a pivotal role in improving your business and creating a better experience for retail customers.
Communicates offers on the spot
Even if you have already run print ads and radio commercials communicating your current offers, there is a possibility that your target audience might have missed the communication. But when you play the promotional campaign or offer announcements at point of purchase, you can catch them by the ear.


Increases sales
Advertising through any media has the power to boost sales. But in-store advertising takes this impact a notch above, because in-store messages empower you to reach out to your most potential target audience – customers shopping inside the store. As a matter of fact, it is a proven that in-store advertising can help in increasing sales up to 16% on an average.


Helps up selling
Instant communication has more powerful nuances to influence buying decision of shoppers. Suppose you went in a mall just to buy some food and cold drinks, but an instant announcement brings it to your attention that there’s a huge discount on the headphones you have been planning to buy since long. Bingo, you convinced your customer to buy more, without any additional efforts or marketing expense. Ads could be made more personalized to deliver better outcome.

Increases in-time
Purpose of in-store advertising is not only to communicate offers and promotions, but also to keep shoppers engaged. That’s why it is also considered a form of in-store entertainment. Branded and soothing music playing in background as well as in between announcements helps customers relieving stress and immerse more indulgently in the shopping experience. This in turn increases in-time of shoppers, which opens a window for unplanned shopping.
Enriches brand image
Imagine, you walk into a retail store for some grocery shopping after a stressful day at work and you are greeted by cacophony of shoppers. Will this elevate your purpose? No. But replace the cacophony by soothing and personalized music. Put a spin on it by playing targeted messages which could help shoppers take advantage of ongoing promotions. This will distinctive in-store environment will help you stand out from the competition and enrich your brand image.

Delightful shopping experience
Retail business is all about providing customers a better shopping experience. Beginning from gaming zones to art installations and live events, retailers around the world are trying everything to woo their customers. In-store messages combined with branded music will further help you in achieving this objective by creating exciting in-store ambiance.

If you are looking for production of in-store advertising music and messages, Studio 52 can help you. At, Studio 52 we have produced in-store advertising and branded personalized music for many leading retail stores across the UAE. We can provide you with customized messages, jingles, or any other creative audio for each of your different store.
If there is one thing about retail industry that hasn’t changed over the years, it is that it’s changing fast. So, don’t delay on making the most of available innovations. You can visit our website for more information on in-store advertising – http://studio52.tv/audio/other-audio

Tuesday, 23 May 2017

SOLVE CUSTOMERS’ QUERIES WITH EFFECTIVE & INNOVATIVE INTERACTIVE VOICE RESPONSE (IVR)



If technologies have taken huge leaps in all sectors, how can audio sector sit on back seat? Now, you may ask what such revolutions in audio industry are. Well, there are many, but to name major two revolutions.
1) Interactive Voice Response (IVR) 2) Telephone Hold Messages (THM).
There is a lot to discuss on these topics. But let’s stick to IVR for this blogpost.
Let’s begin with the definition of IVR
Interactive Voice Response (IVR) is a telephonic system that assists businesses in categorizing calls of customers, helping customers by providing multiple options and transferring live call to right customer care representative.
Whether it is a huge company or a small company, IVR comes with a bundle of advantages for each of them. Such as, it helps you with better time management. A strategically and creatively planned IVR makes the task of handling customers’ calls easy. Not just that, it greets your callers, guide them in an accurate way and improve your customers’ experience. And to top of all, IVR boosts your brand image in the market.
Let’s see the major benefits that IVR offers
  • Deal with High Number of Callers
IVR technology automatically directs calls to a specific department, where the issues can resolve easily. Before talking to the concerned customer service representative, the waiting duration for callers decreases, because all callers are not standing in a single queue. The callers are segmented as per their needs. In fact, if you wish you can provide an option of returning to callers’ calls, so that callers don’t have to wait.

  • Cost Effective
Your callers are routed to an appropriate department automatically. So, why would you hire receptionist or a customer service agent who is the first one to answer calls or direct to other agents. Human resource can be replaced with IVR; and that leads to reduction of overall cost of company.

  • Personalized Message
IVR helps you boost your relationship with your customers by personalizing your message with innovation and advanced technology. For example, your IVR is programmed in a way which addresses your caller by their name or they can choose that language in which they feel more comfortable while talking. There are many such personalized ways available for IVR depending on your industries.

  • Productivity
With IVR, most of the process becomes automated like classifying calls, directing to a specific department and many other. Along with being cost effective, IVR also saves employees’ time and energy. Their time and energy can be utilized in a better way and that’s how company’s over productivity increases.

  • Boost to Customer Satisfaction
Customers can accomplish many tasks without agent intervention. Their issues get resolved quickly and professionally. A creative IVR give assurance to the callers that the brand cares for their customers and that leads to boost to customer satisfaction.

  • Enrich Brand Image
With IVR, you can give the touch of your brand in every response. It leaves an everlasting impression on your customers’ minds. In fact, very few of your competitors would be resolving their customers’ issues in this innovative and satisfactory way. And that enriches brand’s image.

So, don’t wait much to create unique identity in the market. Get in touch with Studio 52 to create a personalized IVR. We, at studio 52 are experts in the field of interactive voice response and interactive voice messaging system. We have a team of best professional artists and 4 decades of versatile experience. If you think IVR can make your business flourish, get in touch with us at http://studio52.tv/ivr-thm-audio-production

Friday, 19 May 2017

6 MISTAKES THAT CAN DOOM YOUR RADIO COMMERCIAL


In the last half century radio has emerged as a powerful platform of communication. Impact of radio as a medium of effective advertising tool has accelerated manifold.  In fact, radio commercials have become an implied necessity to ensure full-fledged success of a marketing program. Today radio advertising yields on an average 17% higher return on investment than television.
A good radio commercial captures the attention of listeners, targets a desired demographic, communicates the intended message and delivers call to action. It speaks to a brand’s existing and prospective consumers, reflects their introspective dialogues, sparks brand conversations and invites consumers to experience the products and services of the brand.

However, if you have hired services of a radio production agency or planning to invest in radio production, you must also be aware of what constitutes a bad radio commercial. So, here are 6 fateful mistakes that you must avoid in your radio commercial.
Too Much Content
It is desirable to make the most of on air time, but in the quest of making radio commercial more productive, it should not be crammed with information. Instead focus on delivering selective content for higher response.
Distracted Message
Your radio commercial must communicate intended message. When the purpose is to inform consumers about a sale, your commercial should not go about singing praises of your brand; the message of sale has to be the central theme of the commercial.
Poor Script
Your commercial will be playing adjacent to commercials of other brands selling the similar kinds of products and services. Hence to stand out from the clutter, the script must be drafted with a unique and creative approach.

Shoddy Voiceover
No matter how good the quality of your script or message is, if the quality of voice over is poor, your radio ad will fail to capture the fancy of target audience. So the tone of voice must be lucid and warming with accurate and clearly audible pronunciations.

Missing Call to Action
Whichever the medium of advertising is, your objective at the end of the day is to get consumers to respond to your message. So, in the grand scheme of things, you must not miss out on communicating your selling idea.
Disorganized Media Plan
Even when you have taken the pain to tick every box, if your media plan is not strategically devised, your campaign will miss its mark. You must select the right station and the right show to reach to your desired audience.

Are you planning to execute a radio campaign for your brand? Do you want to avoid all of these banal mistakes in your campaign? Then Studio 52 can help you. Studio 52 has worked with many local and international brands belonging to diverse industries from across the UAE in production of radio campaigns. Our effective campaigns with target messages have yielded desired results to every client. You can listen to samples of radio ads we have produced for different industries at http://studio52.tv/audio/radio-commercial/

Tuesday, 16 May 2017

Drone Time-lapse Video for Exceptional Investors Presentation



Time-lapse video… You already know a lot about it. You also know a lot about the use of time-lapse video in a wide range of industries such as construction, oil and gas, energy, restaurant and many more. So, today we are going a step further in the subject of time-lapse. We will be talking about how time-lapse drone shot videos are useful for real estate projects.
Real estate projects take a whole lot of time in construction process; hence time-lapse technique fulfills the need of recording, monitoring and documentation. But then why does one need drone shot videos?
  • Cost-effective
Earlier, to have an aerial view of a project, people had to do photography in a helicopter or arrange for aerial mast. But after the invention of drones, there is no need of incurring all those costs. Apart from that, after the configuration process, drones are automatic and reduce the workforce to shoot the video; this is one of the reasons that make drone photography cost effective. Drones are also very easy to use.
  • Bird’s eye view
With drones you can touch untouched heights. Drones capture dynamic views of your project and surrounding area. It may be possible that you want to have a view from the balcony or window of 8th floor, but your construction is not ready. At that time, drones are a quite useful resource. That’s how the aerial view can be used to inform decisions about construction planning early in the process.

  • Play load & Environment
Drones are quite adaptable with play loads and unpredictable environment. They can survive unfavorable environmental conditions.
  • Pitch Investors with USP
Yes, drone photography is very famous, but are you sure your competitors are using it to pitch their investors?

Along with capturing all important details of your project, drone photography enables you to make your pitch presentation unique and interesting.
So, give the edge of uniqueness to your presentation in the most cost effective way. At Studio 52, we provide professional, reliable and end to end time-lapse services. We capture bird’s eye view after understanding your needs and putting the entire real estate development into context. Whether it’s a long-run project or short-run project, we make sure your time-lapse video communicates your purpose.

Saturday, 13 May 2017

5 THINGS YOU MUST KNOW BEFORE GOING FOR RADIO ADVERTISING



Radio is a powerful and effective media platform across the world for impactful communication. Especially in the UAE, radio communication is very popular in reaching out to a diverse audience. In UAE, radio reaches to approximately 80% of the population with 47 radio stations.  About 5.1 million listeners tune in to radio and spend an average of four hours and 22 minutes daily, among those locals and Arabs constitute 1.96 million and non-Arab expats 3.2 million.
These facts provide an insight into why radio communication must be an integrated part of your marketing strategy. Now that we have established the importance of radio communication in your marketing mix, let’s understand what would constitute an effective radio campaign. Alike every other medium, radio communication also requires immaculate planning and focused strategy. Whether you are considering radio commercial, radio jingle or ID promo ads, you should select a production agency that understands your unique needs and nitty-gritty of the medium.
Here are 5 things you must consider to create an effective radio campaign
Provide a starting hook
First 5 seconds of your radio ads are the most important. If your ad fails to hold attention of listeners in this time, they are most likely to switch the channel. Hence it is critical to provide a starting hook that straight away connects with your audience.

Select right length
Don’t explode your commercial with too many details; else you will end up with a lengthy and boring ad. Keep the length short, provide only the necessary details and leave the rest to your consumers’ curiosity.
Engage & entertain
Audience will only listen to that content which interests them. So your radio commercial should be creative in its approach and entertaining in its delivery. It will also ensure that the entire message is heard.

Give a call to action
You must provide a specific call to action in your ad to achieve your desired purpose. Even if your objective is to raise brand awareness and create brand recall, you can club the message with a call to action to drive a real and measurable impact.
Device a well-thought out media plan
Each radio station serves to a consumer market with different demographics. So make sure you select the right stations. It’s also important to air your ad on shows that your target audience is more likely to tune in to.

If you are looking for production of radio commercials in UAEStudio 52 can help you in creating targeted radio campaigns. We have produced informative, entertaining and dramatized radio commercials as well as jingles and ID promos with professional voice over and original music for a number of leading brands across the Middle East. For more information, you can visit our website at http://studio52.tv/audio/radio-commercial/
Source: http://studio52.tv/5-things-must-know-going-radio-advertising/

Wednesday, 10 May 2017

Importance of Time-lapse in Oil & Gas Drilling Industry



Time-lapse is used to present the work of months or years in a short span without losing the essence of the project. Industries which take months or years to finish one project are no more unfamiliar with the concept of time-lapse. Be it construction industry or oil & gas industry or energy industry or any industry taking long time to finish one task, each of them gets benefits in terms of powerful presentation at cost competitive prices.
Today, in this blog post we will be discussing why there is an absolute and unequivocal need of time-lapse videos in oil and gas industry or let’s discuss time-lapse for drilling and rigs
  • Equipment Information

Time-lapse video features the complete project by capturing the process of assembling, welding, installing and launching. As it covers each and every aspect of your project, the information of all the equipment is recorded. This helps you make your pitch stronger.
  • In Built Remote Sensors

Along with recording patterns of rig activities, time-lapse cameras detect each minute remote motion because they have in built remote sensors. In fact, these cameras notify the registered number when any unusual movement is detected.
  • Self Powered Cameras

Even when conventional power and wired connectivity fail, time-lapse cameras won’t fail. As they are self powered unit, they don’t need electricity or wire connectivity to perform their tasks.

  • Long Term TL project

As I mentioned above, whether it’s a small term or long term, time-lapse is suitable for all kind of projects when it comes to recording and presenting your project. With time-lapse cameras you can capture and present the most dynamic views of rig construction in motion in the most compelling and effective way.

  • Weatherproof housing

The process of drilling rigs occurs in harsh environmental weather. This harsh environment damages any recording or technological instrument. To protect time-lapse cameras from stringent weather, time-lapse cameras are provided with weatherproof housing.

So, monitor your rig construction project in smart way and present a time-lapse video that leaves an everlasting impact. At Studio 52, we provide end-to-end services that include the phase of camera installation to cinematic time-lapse video production. We create cost effective solutions with the best technology. Our videos come in various formats which are compatible for computer and mobile devices.
Here, I explained the need of time-lapse video in drilling industry.
If you’re interested in incorporating time-lapse for your business , feel free to get in touch to see how we can help.

Friday, 5 May 2017

IS YOUR CORPORATE VIDEO EFFECTIVE ENOUGH?



Business demands investment to grow and to grow business 82% of businessmen will be spending more on video in 2017. Well, that’s a huge number.
There are plenty of ways to tell your brand story to audience in video format but all cannot touch your audience’s nerve and brain. Of course, video helps you take your business to soaring and untouched heights of success. But shouldn’t a thoughtful investment yield you more? Instead of taking to higher level of success, shouldn’t videos help you create benchmarks of success? But how can you do that? How can you create those videos which are informative and at the same time interesting too?
Well, the combination of concept, content, audio and cinematic effects in your video answers this question. Now, let’s read how
  • Concept
Set specific and achievable objectives of video and based on that crack an original concept. For example, if company ABC is in construction industry and executing corporate video on the theme of sturdy base of innovation, being an oil & gas company you cannot adapt the same theme. The theme should be filled with original and creative ideas to grab the attention of your target audience.


  • Content
The content or you can say the script always revolves around the concept of your corporate video. Your video production partner needs to have a thorough understanding of your audience and the content should be related to concept.

  • Audio
Audio means all the sounds that are part of your video. It could be the speech, background music, etc. If there will be poor sound quality, your audience’s energy will be wasted in understanding what your video is trying to say instead of retaining your core message. Now for sound, just assume you are watching a horror movie without music; will it scare you less? That means even if you will have a good video quality, missing on audio part will make your corporate video indeed less effective.
  • Cinematic Effect
And last but not the least, make a corporate video that engages people with fine quality of video and post production. Here I am not telling to make your corporate video a drama. But it’s filming, animating & editing process through which your corporate video must go to portray your brand story in unique way and achieve the objective of video.



Investment in corporate video always pays off. The question is whether you want a high return or an average return? So, choose wisely.
At Studio 52, with 4 decades of versatile experience, our creative team has delivered effective videos with advanced technical equipment for different industries. While creating corporate video, from concept to execution phase, we keep your target audience and growth in mind. If you are planning to create a creative corporate video, connect with us on +971-4-454-1054 for further details.

Tuesday, 2 May 2017

5 REASONS HEALTHCARE FACILITIES MUST USE IVR



Healthcare is a restlessly growing industry. It thrives with continuous innovations in equipment and technologies deployed in patient care. These innovations equip healthcare institutions to provide high quality services and treatment. One such emerging technology which has contributed greatly in the growth of the sector and improving quality of services is IVR.
What is IVR?
IVR is an inbound call management system that interacts with callers by gathering information from them via keypad or voice input, processing it, and responding results. Its primary functions consist of providing required information, solving queries, guiding callers throughout the call and routing calls.



You may have installed auto attendant in your healthcare setting, but IVR is different from auto attendant. Auto attendant only helps in routing calls, whereas IVR can help in performing a range of intelligent functions without human interaction; from appointment scheduling to prescription refills and many more.
IVR makes up for 27% of all calls in a call centre.* In other words it means that 27% of all calls are self-managed. This adds tremendously to productivity. Here are more benefits of using IVR in your healthcare facility.
1) Smooth functioning:
IVR helps automating a range of functions such as prescription refills, providing patient account records or health care resource information, automated pre-admissions, appointment scheduling, follow up visits, providing lab results and many more.
2) Reduced waiting time:
As a large volume of calls are self-managed, thanks to IVR, administrative staff is freed up to attend critical calls which require their personal attention without any delay.
3) Flexible call routing:
IVR is effective in flexible call routing to concerned department, which increases business agility and makes workforce easily accessible. IVR also enables calls to be routed across multiple geographic locations.


4) Information retrieval:
Information stored by various internal departments can be integrated with IVR system for quick and efficient data retrieval. When back office is integrated, patients can get information without having to interact with concerned personnel.
5) Increases productivity:
IVR helps in minimizing call drops, answering calls quickly round the clock, and reducing call queues. Also, information provided by IVR is highly accurate and reliable. This increases patient satisfaction and improves overall productivity of operations.
Whether it’s a hospital, clinic, laboratory or blood bank, any healthcare setting can benefit from IVR. Studio 52 is specialized in producing customized-to-need IVR for diverse healthcare facilities. Our experience and know-how helps us in better understanding needs of different clients. If you are looking for IVR production in Dubai or UAE, we can help you. You can call us on +971-4-454-1054 or visit our website http://studio52.tv/