Friday, 28 April 2017

PRODUCT OR VIDEO SERVICE, A BRIDGE TO REACH CONSUMERS' HEARTS AND MINDS



Running a business? Looking for business growth? Thinking about promotional activities? Planning to make a corporate video? Considering product or service based corporate video? But looking for some solid reason to make it?




Well, let me give you 5 reasons to make product or service based corporate video, but before revealing the advantages of corporate video, let me explain what product or service based corporate video actually is.
A product or service based corporate video is an explanatory video that concentrates on features, benefits and method of use in the most compelling way. Now let’s move on to the benefits of these kinds of videos.
  • Convenient to Explain
When it comes to explaining your product or service in detail and precisely, many companies fail to do that because of various reasons like, language barrier, continuous interruption, insufficient knowledge and other such reasons. It doesn’t only keep your company from communicating efficiently but also marks a negative impression of your brand in consumers’ minds.
  •  Boost to Customer Attention
As we know that along with visuals, audio also plays a vital role in corporate video and that’s how corporate video holds customers’ attention for a longer duration.


  • Internet Traffic
If your website has a video, the chances of people coming to your website increases. In fact, Google also loves videos. And there is a bright future of video in fetching internet traffic. In 2017 video will account for 74% of internet traffic.


  • Digital Medium
As this promotion is in digital format, it’s convenient to reach to mass with uploading, sharing and downloading video. If your product or service and its presentation interest recipient, she/he is definitely going to share it with others and that’s how the visibility of your brand will increase.
  • Product/Service Focused
As general corporate video talks about brand and its success story, product or service video has benefits and process as its core focus. That’s how you can bring your core offering in your target audience’ sight.
So, here there were 5 powerful reasons that assure the success of corporate video.
With 4 decades of industry experience at Studio 52, we provide services from creative concepts to post production at affordable rates. We write words that matter and we produce audio that resonate with the audience and sync them for your brand’s growth.
Our videos educate, build trust, and stimulate decision making of customers. So, whether you are a startup, a growing business or an established giant, connect with us to make your brand THE BRAND.
Call us on +971-4-454-1054 and to explore our creative executions click, www.studio52.tv/video/corporate-video




Wednesday, 26 April 2017

ACHIEVE GOAL OF ZERO ACCIDENT WORKPLACE WITH INCIDENT RE-ENACTMENT VIDEOS


Oil & gas, real estate construction and shipping construction are some of the most hazardous industries to work for. Owing to the nature of work, employees always find themselves surrounded by life-threatening risks; be it suspended loads, falling from height, hazardous leaks, fire or explosion. While rigorous safety training is provided to all employees to prevent accidents and injuries, it proves only partially effective. So what steps you can take to ensure maximum safety of your employees? Providing training through incident re-enactment videos is a revolutionary new way of safety communication. As a matter of fact, 96% of businesses say that videos help training employees better and faster.
What is incident re-enactment video?
An incident re-enactment video is a specialized training video that recreates an entire incident with dramatic effects – which may or may not involve fatality or injury – entailing importance of adhering to safety rules & regulations.

Benefits of using incident re-enactment videos for training

Provides detailed insight

Incident re-enactment video showcases all events leading up to the fateful accident. Such detailed insight into the event enables employees to analyse where the things went wrong and trains them to respect and follow safety rules & regulations.
Delivers shock value
Watching an accident event in a video emotionally stimulates employees. Further, the possibility that it might happen to them if safety procedures are not followed aggravates the effectiveness of message.
Makes training engaging
Video content has the power to keep audiences hooked. So when employees are not bored, they are more likely to pay 100% attention to the entire training session. Such engagement boosts productivity of the training session.
Memorable Training
Learning imparted through incident re-enactment video will stay with employees for longer period. So, at the time of working, this training will be helpful in directing them to act in safe manner.
Makes complex learning easy
Incident re-enactment video makes it possible to train employees for many technical or abstract aspects of safety which are very difficult to be taught in classroom training.
If you are committed to create a culture of safety in your organization, Studio 52 can produce customized incident re-enactment videos for you. Our videos will mentally equip your workforce to manage emergencies and sharpen their agility as well as presence of mind. For more information on incident re-enactment videos visit http://studio52.tv/ you can get in touch with us at +971-4-454-1054 or TOLL FREE (Within UAE) – 800-52.

Saturday, 22 April 2017

LEARN HOW TIMELAPSE VIDEOS HELP YOU DOCUMENT, MONITOR AND PROMOTE SHIP CONSTRUCTION



Ship construction is a multi-billion dollar industry. Generous resources are invested in building a ship or a cruise – be it in terms of money, efforts, or time. Hence, it is in the best interest of ship constructing company to make the most of its investment. But how? The answer is simple; by using a time-lapse video.
What is a time-lapse video?
Time-lapse photography or videography is a technique whereby the frequency at which film frames are captured is much lower than that used to view the sequence. So, when played at normal speed, time appears to be moving faster and thus lapsing. The main objective of time-lapse video is that it makes it possible to view events occurring over a long interval of time in a short period.
Thus, when time-lapse technique is used to capture the making of a ship, it helps documenting and monitoring your project, as well as summarizing years of construction work in just few minutes. You can also utilize such time-lapse construction video to market your project to any desired audience and also showcase strengths and capabilities of your company to pitch for a new project.

Hiring a time-lapse video production company

There are many players out there who can provide you time-lapse services. However, you must work with the company that suits your specific requirements. In Dubai and around the UAE, Studio 52 is a leading specialist in time-lapse and project monitoring services. Studio 52 has 40 years of experience of working with many small and big clients from across the Arabian Gulf.



4 benefits of partnering with Studio 52

Real time monitoring
Studio 52 provides you a customized web based portal, which allows you to view razor sharp live web camera pictures and live HD video streaming of construction progress.
Daily, weekly, monthly and yearly videos
Automated time-lapse videos are automatically updated on web portal so that you can watch and share progress of your project with ease.
Professionally edited video at completion
At the completion of project, Studio 52 provides you a professionally edited time-lapse movie showcasing the entire process of ship construction in just few minutes.
End-to-end services
Studio 52 takes care of entire technology as well as installation and maintenance. So you don’t have to worry about a thing.
Do you want to immortalize the process of your ship construction project? Contact Studio 52 on +971-4-454-1054. To view projects of Studio 52 visit http://studio52.tv/video/timelapse-video/

Wednesday, 19 April 2017

MISSING OUT ON VIDEOS IN 2017 WILL MEAN MISSING OUT ON BUSINESS!



2017 will be a year of video marketing. In fact, videos will dominate 74% of all internet traffic in 2017. But it’s ok if you have not yet figured out whether video marketing is right for your business or not. You may have doubts whether videos can be an effective marketing tool for your line of business or not. Or you may be worried about the dent video marketing might put in your budget.




All your doubts and worries are justified. Because even though video marketing has been around for a considerable time, it’s large scale adaption as an integrated business strategy is only recent. But the gears are shifting. 61% of businesses have incorporated video as a marketing tool and 66% of these companies were not using video a year ago. Indeed videos can be the perfect tool for delivering the right messages and validating claims of being expert and experienced in your field of business. So maybe it’s time you also understood the impact of utilizing effective marketing videos can have on your business.




5 benefits that prove you must not miss out on video marketing

Power to increase sales
74% users who watched a product video eventually bought it. The reason of such powerful conversion is that videos provide a detailed insight into product features, benefits and experience.
Boost to consumer confidence
Videos prove to be a convenient and comprehensive tool to learn about a product or service. This state of high awareness generated by video boosts confidence of consumer while making the buying decision.
Favorable for mobile users
Videos rank high in terms of user-friendliness for mobile users. This makes videos a favorable marketing tool in an age where mobile content consumption is rising rapidly.
Excellent engagement
It is established that videos can keep your target audience hooked for longer time. In fact, 65% of users watch more than ¾ of a video.
Enhances brand image
When a company features a video on their website or their social media pages, it helps in elevating perceived brand image of the company.
You can learn more about video marketing on our website http://studio52.tv/ Studio 52 has 40 years of experience in top of the line audio-visual production and has on board a team of specialists equipped with the right know how. We adapt to changes in technologies and trends and can produce videos customized to your specifications. We have catered many clients from Dubai, UAE and across the Middle East. So don’t wait to grab the wonderful opportunities videos may offer you in 2017. You can get in touch with us at +971-4-454-1054.



Wednesday, 12 April 2017

TIMELAPSE CAMERAS FOR CONSTRUCTION INDUSTRY: BEST WAY TO MONITOR AND SHARE GROWTH OF YOUR PROJECTS



For every construction company, the biggest challenge is to keep a tab on multiple projects simultaneously and make sure that every project progresses in alignment with the planned schedule. Delays in managing project timeline can prove costly, while at the same time continuous monitoring, supervision and coordination requires lots of manpower, which in turn adds to the budget. But there is an innovative solution which can put all your worries to rest. Yes, we are talking about time-lapse camera. Time-lapse camera enables you watch your project grow day by day sitting in any corner of the world.




What is a time-lapse camera?
Time-lapse camera is a camera that allows production of time-lapse photography or videography. Time-lapse photography or videography is a technique whereby the frequency at which film frames are captured is much lower than that used to view the sequence. So, when played at normal speed, time appears to be moving faster and thus lapsing. The main objective of time-lapse video is that it makes it possible to view events occurring over a long interval of time in a short period.

Benefits of time-lapse camera for construction industry




Live monitoring from remote location
Time-lapse camera equipped with live monitoring feature enables you to view live video streaming of ongoing going work your project site using any PC or mobile device from anywhere.
Share progress with stakeholders
While time-lapse camera makes supervision easy for you, it also facilitates you to share the progress of your project with concerned stakeholders at the click of a button.
Promote project with time-lapse movie
Time-lapse movie helps you sum up construction work filmed over the span of years in few minutes. With such time-lapse movie, you can market your project to a worldwide audience.
Recording and documentation
Time-lapse camera installed with DVR unit can help you record any desired footage of your construction project. This documented evidence can be helpful in settling legal issues.
These are just some of the advantages, there are more. If you belong to construction industry – be it housing construction, real estate or civil engineering construction – and think that time-lapse camera can help your organization, then visit Studio 52 for more information at http://studio52.tv/ Studio 52 is a leader in time-lapse production in Dubai and UAE.


Monday, 10 April 2017

MAKE LEARNING QUICK AND EASY WITH EFFECTIVE CORPORATE TRAINING VIDEOS




Training is a proven strategy to accelerate business growth. Corporate training are important for both employees and organization. Indeed, well trained employees tend to perform better and contribute to overall success of the organization. With the advent of digital age, tools to provide corporate and management training have also changed. According to training experts and entrepreneurs, video is the new and most effective method to train employees.
96% of businesses say that videos help training employees better and faster. And 98% of organizations are ready to use video as a part of their digital learning strategy.
Yes, it’s the age of corporate training videos and if you want to boost efficiency of your training programs, you better integrate video as a part of your training strategy.

Benefits of using corporate and management training video

Makes learning faster & easier
Video training makes learning easier. That is because we process visuals 60000 times faster than text. This does not only make understanding easier for employees but also help them learn and adept quickly.
Increases productivity
Faster learning saves the time invested in training employees, which in turn enables the management to immediately start utilizing skills of employees for which they were trained. This faster cycle of work delegation ultimately improves productivity.
More impactful
When we learn something through visuals, we tend to remember it longer. 80% of viewers recall a video that they have seen in the past 30 days. This quality of imparting stronger recall value makes corporate video training more impactful.
Convenient
Videos can be viewed anywhere anytime and are also easy to share. After the completion of training program, employees can watch the training videos again on their own and sharpen their skills.
If you are a part of management & consultancy training company and think that your organization can benefit by integrating training videos as a part of training programs then Studio 52 can help you. Studio 52 can develop effective training videos on a wide range of subjects from team building and communication skills, to leadership training, HR training and sales & customer service training. Studio 52 can make customized learning and training videos including 2D and 3D animation that cater to retail, hospitality, healthcare and a range of other industries. For more information and contact details, visit http://studio52.tv/

Saturday, 8 April 2017

WIN CUSTOMERS OVER THE PHONE WHILE ON HOLD



When a prospective customer calls your company regarding an inquiry or information, he is already half sold on your sales pitch. It is important that from here on you focus on further building upon his interest and curiosity. This goal can be achieved by using effective telephone hold message. Because it is these golden moments while the customer is placed on hold that you get an opportunity to tap into his psychology. While waiting for the call to be answered, the customer has nothing do and a lot could be going on in his mind. So, it is better to command his attention at this time and ensure that he is well informed about core features and benefits of your products/services.




What is a telephone hold message?
A telephone hold message, also called on hold message or greeting message on hold, is a message that informs, educates, engages and entertains customers while promoting your business whilst customers are placed on hold.
Whereas telephone hold messages are widely popular among hotels, restaurants, resorts, cafes, healthcare facilities and banks, they offer productive utility for each and every type of business vertical; whether it is a manufacturing unit or an oil & gas drilling company.
According to a research 25% to 40% customers make purchases based on information they heard while on hold. And 70% of all business calls are put on hold. It shows how important it is to have on hold messages played while customers are waiting to be answered.



Here are some more reasons why you need telephone hold messages
  • They keep customers engaged and entertained so that callers don’t hang up the call
  • They help you market and promote your products and services
  • They enhance your perceived brand image in the minds of customers
  • They help you sell additional products and services
  • They improve customer experience over the call
  • They help you convert an inquiry into lead
These are just some of the benefits of telephone hold messages. As a matter of fact, they have a huge potential in giving a boost to your business. If you want to cash in on this effective business tool and looking for production of telephone hold messages in Dubai, you can partner with Studio 52. Having served numerous clients from diverse industries with professional and made to order telephone hold messages, Studio 52 can answer all your business needs.



Tuesday, 4 April 2017

FOLLOW THESE CRITICAL SAFETY DOS & DON’TS FOR ZERO ACCIDENT AND ZERO INJURY WORKPLACE



No matter in which industry you are working, at the end of the day, your goal is to return to your family and loved ones. But when you are working in risk prone and hazardous conditions of oil and gas industry, you will have to adhere to strict safety rules to achieve this goal. Oil and gas industry is one of the most challenging industries to work for. There are dangers lurking in every corner. From toxic exposure to falling from heights, working in confined spaces, fire, electrocution, hazardous material leakages, explosion, moving forklifts & cranes and extreme weather conditions, you are always surrounded by hazards. And if you are not always alert and aware about your safety and don’t plan on controlling theses hazards before beginning your work, your life may be at risk.
Practicing safety rules is an important habit that goes a long way in ensuring your and your team members’ safety. Here are some critical dos and don’ts which will provide a brief guideline to prevent workplace accidents and injuries.

Dos

Follow hazard management processes
It is critical that before beginning any risk prone work, you carry out Field Level Hazard Analysis, Job Hazard Analysis and Job Safety Analysis.
Carry safety devices
Safety devices like H2S detector and other such devices are essential for saving life. And make sure that whichever devices you carry are calibrated.
Wear Personal Protective Equipment (PPE)
Personal Protective Equipments are designed to control and prevent exposure to hazards. So always wear PPE which is specified for your nature of work.
Call out TOFS
TOFS stands for Time Out For Safety. Call out TOFS and consult your supervisor when you are not sure about your work or how to use equipment.
Report
Report any incident, near miss, spill or hazard. Reporting any hazardous condition is the first step towards prevention.

Don’ts

Don’t work without training
Each task requires special skills and even though you might feel confident in carrying out the task, ensure that you have received necessary training.
Never work without obtaining Permit To Work
Permit To Work (PTO) is a system designed for safe work practices. And it is mandatory to obtain PTO to perform certain tasks like hot work, electric work, entry in confined spaces etc.
Don’t ignore any safety rules, signs and instructions
Safety rules, signs and instructions are posted all over the site and they sum up years of experience and wisdom. So never ignore them.
Don’t panic in emergency
In case an emergency occurs, follow the emergency safety procedure without panicking as it may cause distress for you and your team members too.
If you are worried about safety of your employees, contact us at 800-52 (Within UAE), or visit our website: www.studio52.tv and we will help you with customized and impactful safety training videos.