A PICTURE IS WORTH A THOUSAND WORDS

Did you know that videos tend to be 50 times easier to get ranked on the first page of Google than other content types?

Various studies in the field of cognitive science have demonstrated the superiority of appealing to the human brain through dynamic visuals which are processed 600,000 times faster than text. This means that website visitors typically read only 20 percent of the text on a page, and retain 80 percent of what they see and only 20 percent of what they read.

Various surveys have also demonstrated that ninety percent of online shoppers said they find videos helpful when making purchase decisions, and social media users are 40 percent more likely to share visual content than other types of content. And as a result, even the education sector has turned its resources towards investing in AV production strategies to better their approach to imparting knowledge and training.

The fact is that we live in a digital age, where people are constantly bombarded with an ambiance of advertising white noise. Therefore it is crucial to tailor your marketing strategies to bite-sized content tailored for their needs. And one of the most important tools you can use from your corporate utility tool belt is a corporate video. Corporate videos are the most efficient method of communicating your brand name, and business story in the most compelling way, especially to demonstrate products and services. There are various types of corporate videos as well, each one tailored to appeal to a specific niche and fulfill an objective. Videos such as:

• Company profile video
• Company culture & recruitment video
• Exhibition, conference & seminar video
• Product, service & marketing video
• CSR & 3D animation video
• Customer testimonial video
• Social media, Email & FAQs video

A corporate video promotes brand eminence which puts your image ahead of the game already cluttered with marketing white noise. Corporate videos may also be shared much easily which makes it much easier to market your brand directly to your target audience and platform. They also boost the search engine ranking of your brand and corporation on search engines as well. All these factors make it clear that a corporate video is a powerful and essential tool of any marketing strategy to put your brand and products out there.

Fortunately for you, corporate video production is Studio52’s forte, as a leading digital media production house in the gulf, providing corporate solutions for all your media needs. We are only 2-digits away at 800-52, or +971-4-454-1054 (outside the U.A.E), so give us a call, and let us share your vision with the world.

ENSURING OCCUPATIONAL SAFETY THROUGH EMPLOYEE AWARENESS AND SAFETY TRAINING

Occupational Safety entails the safety, health and welfare of an organization’s human resources. It is one of the key responsibilities of any organizational entity to ensure an employee’s safety and well-being.

Occupational accidents or, in the worst-case scenarios, fatalities, can adversely affect an organization’s image in society, as well as its reputation in the corporate market. For example, in the gulf, there is an increasing need for occupational safety awareness as seen in the following incidents:

•9/27/2004: Five South Asian laborers die and twelve are injured when a reinforcement cage supporting a wall collapsed during construction of the new airport terminal in Dubai. http://news.bbc.co.uk.

•7/12/2005: Two foreign workers killed and four injured in a car park facility in a tower constructed in West Bay, Doha, Qatar. http://www.op.gov.ph.

•5/29/2008: A construction worker dies after being crushed by a heavy exterior panel during construction of the Burj Khalifa in Dubai. http://www.arabianbusiness.com.

•9/08/2008: Five contractors and two crew members die in a helicopter crash off the coast of Dubai on a rig that serves the Rashid oilfield. http://www.aol.co.nz.

•10/28/2008: Three workers killed and one seriously injured when a scaffold collapsed at a construction site in the Mahooz area of Manama, Bahrain. http://www.thaindian.com.

•1/03/2009: Four workers injured as a result of the formation of a gas bubble in a pipeline that they were performing maintenance on in eastern Kuwait. http://www.arabianbusiness.com.

•2/02/2009: A Nepali worker was killed when the side of an excavation collapsed at the Qatalum project in Qatar. http://www.hydro.com.

•2/03/2009: Three workers killed and one injured at UAE’s onshore Shah oilfield. http://www.arabianbusiness.com.

•10/17/2009: An Indian worker falls to his death while cleaning the windows of a tower in Isa Town, Bahrain. http://www.arabianbusiness.com.

•11/22/2009: Five workers injured when the external cover of a boiler exploded at Subiya power station in Kuwait. http://www.q8nri.com.

Therefore, a safe environment is crucial for employee retention and productivity as well as corporate reputation. Therefore it should be the utmost priority of any organization to ensure occupational safety and health, and employee awareness and safety training happens to play a pivotal role in this endeavor.

One of the many resources used in such training workshops and seminars are Safety Training Videos, which also happens to be the most effect since visual content tends to be received much better than verbal content, and they convey far more to the average human brain than plain text or audio. For example, people process visuals 600,000 times faster than text, and this is shown when website visitors typically read only 20 percent of the text on a page and people retain 80 percent of what they see and only 20 percent of what they read.

As a result, videos tend to be much more engaging at educating a workforce with bite-sized information on occupational safety regulations. In this endeavor, Studio52 has singled itself out in the video production industry as a leading producer of corporate videos on topics such as Safety Induction, Lessons Learnt, Training, Incident Re-enactment, Corporate Management Messages, Docu-Dramas as well as CGI (2D/3D) videos.

THINKING OF SAFETY TRAINING VIDEOS? LEARN WHO CAN BENEFIT FROM IT AND HOW?

In 21^st century, thanks to increased information and knowledge sharing, awareness towards occupational health and safety standards has acquired new proportions of significance. It is desirable for both employers and employees to evolve a culture where best occupational health and safety standards are practiced.

While, emphasis on creating and nurturing safe workplace environment has increased, organizations are also changing in the way they provide safety training to their employees. Conventional training methods are being replaced by safety and training videos. And why not? Safety training videos are more effective than conventional training methods.

Especially, among oil & gas, construction and real estate industries, safety videos production 2017 is the new buzz word and also, construction video services 2017 is highly trending. There are a range of subjects on which safety and training videos can successfully educate workforce in these industries, such as; working in confined spaces, wearing and carrying right equipment, detecting gas leakages, handling flammable and toxic gases or liquids or materials, emergency response measures, evacuation, falling from heights, first aid, following instructions and more.

You might think that employees are already being trained on these subjects. True, but what trainers cannot achieve, safety training videos can.

By providing safety training through videos:

• Uniformity of communication can be maintained
• Message can be conveyed with greater conviction through power of visuals
• Cost involved in organizing frequent training sessions is saved as same videos can be repeatedly used without extra cost
• Time is saved, as videos offer greater convenience of communication

Whether you are looking for construction video production company or other safety videos production companies, Studio 52 can come to your help. Studio 52 has revolutionized safety communication for next generation by developing a new concept called Hard Hitting Videos. You can find out more about it here https://www.hardhittingvideos.com/

Safe work environment motivates employees to perform better which in turn improves productivity. Further, when employees feel that their organization is going extra mile to ensure their safety, it results in improved employer-employee relationship. So, leave no stones unturned to ensure safety of your employees.

4 THINGS TO CONSIDER FOR YOUR CORPORATE VIDEO

First things first…

Corporate video is any audio-visual communication material produced by an audio-video production company to serve any corporate’s purpose such as product branding, brand image shifting, brand promotion, etc. In other countries and the UAE, corporate video production services are utilized to leverage their advantages by national to international brands in diverse industries.

Now, you must be thinking that corporate video is an amazing tool. Yes, it is, but only when its execution is amazing; otherwise, it can backfire.

Here is the list of things you should keep in mind while heading towards Best Corporate Video 2017.

1. Sound Quality

It’s easy to forget good sound quality; it’s impossible to forget bad sound quality. Your audience will be distracted because of bad sound quality, as they will try to understand what is being said instead of understanding the message of your video or they will just quit, they won’t bother to watch entire video.

2. Lights

It’s great to keep the lights dim or harsh, if you are shooting a movie, but if it’s a corporate video, keep the lights moderate. You might not want people to perceive your corporate video as some dramatic video; right?

3. Script

If there is your speech in your corporate video, rehearse it well because audience certainly won’t like fillers such as ahh, ahm, a, etc. Draft a script or let someone draft it for you who understands your target audience. Don’t use jargons, unless you are sure that your target audience will understand that.

4. Appearance

Go for funky or fashionable clothes, if you are shooting for a fashion video, but alas, you are shooting a corporate video so, don’t let your audience’s attention deviate from the core message.

Diverse businesses have utilised corporate video in Dubai and rest of the UAE, then why your company should stay back in this competition?

Corporate video production 2017

Studio 52 is the most reputed corporate production company in Dubai and rest of the UAE. At Studio 52, we produce excellent corporate videos that speak for themselves. To see our work, click studio52.tv/video/corporate-video or call on 800-52 (Within UAE) or +971-4-454-1054

CORPORATE VIDEO PRODUCTION IN 2017 IS SET TO AFFECT EVERY BUSINESS. HERE’S HOW

2017 will be a year of video marketing. Corporate videos in 2017 will see a huge surge in demand. Especially across Middle East, corporate video production companies are being highly sought after. Just search corporate video production UAE or corporate video production house Dubai or corporate video production companies in Dubai in Google and you will know how well it’s trending. This increasing surge in popularity of video can be credited to the era of digitization. Internet and digitization has given rise to new mediums of communication that are conducive to video format. Hence, if you want to grow your business rapidly and influence your existing and potential customers, corporate videos will pay a vital role in the coming times.

So first, let’s begin with, what is a corporate video?

Corporate video is any video through which a company, organization or institute can promote their business, products, services, vision, values, ideology, culture, and event.

Why corporate video production in 2017 will be a huge hit?

Growing demand of smart phones

Smart phone sale has grown to unprecedented levels. Due that, content consumption trend over internet has shifted to mobile devices and videos, being easy to view and share, are at the centre of it. In fact, 92% of mobile video consumers share video with others.

Increasing popularity of YouTube

YouTube is today world’s 2^nd most popular search engine. Not just consumers, but entrepreneurs are also concerned about presence of their business on YouTube. Marketers are frequently searching for best corporate videos 2017 and with YouTube taking over internet, video content is sure gain more momentum.

Emergence of virtual reality

Businesses all over the world are benefiting from virtual reality videos. And why not, if you are in a business where consumer experience is fundamental to consumption, then virtual reality is Holy Grail for you, because with virtual reality videos you can give your consumers a glimpse into actual product or service experience.

Live video broadcasting

Social media platform like Facebook and Instagram have lately rolled out a new feature, broadcasting a live video to audiences. With this you can show live coverage of events or organize live conferences. Many businesses have benefited from this live video streaming feature, and more inventive ways to come out to utilize this service as more players experiment with it.

In whichever part of the world you live in, you cannot stay unaffected from growing importance of corporate videos. Better you brace yourself to reap the benefits of this growing trend.

TIME LAPSE 2017: REVOLUTION IN CONSTRUCTION INDUSTRY

First of all…

What is Construction video?

Construction video is recording or documentation of the process of construction.

What is TimeLapse Production?

Time lapse production is the latest technology in which the frequency at which films are captured is much lower than that used to view sequence. When played at normal speed, time appears to be moving faster and thus lapsing.

What is TimeLapse Construction Video?

Presentation of months of construction in few minutes in video format is time lapse construction video.  In fact, the main objective of time lapse video is to view events occurring over a long interval of time in a short period.

Why TimeLapse Construction Video?

In simple words, because there is no substitute of timelapse construction video.

Timelapse video production can be considered as one of the most revolutionary tools or resources for construction industry in 2017 and even after that. Apart from highly advanced technology, competitive price, high quality and ease of use make time lapse video a convenient tool for construction companies.

Today, when each construction company is in the race of presenting themselves superior, construction video (time lapse) help you strengthen your portfolio and showcase your work in a unique way.

But you must be thinking how? What is so different about time lapse constructions video?

• Automated Time Lapse

The process of time lapse video is automated. So, these videos are automatically created as per the schedule you set.

• Live Video Streaming

You can do remote monitoring of activities going on your site from anywhere, anytime.

• Construction Ventures

In any kind of construction video time lapse play a vital role. The construction ventures can be from residential to institutional & commercial to industrial to civil engineering or construction for special purpose.

• Storage

Hi-Res images and videos are stored on cloud automatically. It can be shared with stakeholders whenever you want.

• Movable

From one construction location to another location, these cameras cab be moved easily.

That’s how time lapse in construction business is a necessary tool to communicate more in less time with greater simplicity and clarity and an experienced construction video production company can give you wings for growth.

If you are looking for time lapse construction video service to bring your presentation out of clutter, Studio 52 will be happy to get associated with you.

Get in touch with us 800-52 (Within UAE) or visit www.studio52.tv